Principle Group is hiring: Graphic Designer, Marketing in Knoxville

Graphic Designer, Marketing - Knoxville, TN

Job Type: Full Time

Location: United States

Why Principle?

Principle is an international brand implementation company; we bring global brands to life in any environment, anywhere in the world.

Brand implementation and corporate identity roll out is a complicated job, we work with businesses to ensure their brand is delivered consistently by expertly providing consultancy, audit and project management, fit‑out, signs and wayfinding, graphics, interiors, financing and regular maintenance.

All our employees work in an environment where they are actively encouraged to maintain and improve our standards, to pursue new ideas and new ways to work. We focus on looking forward and harnessing the energy of those who want to build their career by thinking outside the box.

Our people make us unique; the way we work; our thinking; our service.

Job Description

Principle is seeking a talented Graphic Designer, focused on Art Direction and Marketing Coordination. This role is ideal for a creative professional who thrives in a collaborative environment and enjoys working on diverse projects with a smart team. The Graphic Designer will report directly to the Vice President of Marketing and is responsible for elevating the Principle brand through art direction, graphic design, and social marketing. This position will work with Vice President of Marketing and the Brand Experience Team to help elevate the overall Principle brand as a key member of the marketing/communications team. The Graphic Designer will work with the team to help develop marketing and brand management strategies; create designs and layouts for all materials and execution types; help coordinate and maintain Principle’s website; collaborate on social and marketing campaigns; work with external vendors, including analyzing pricing and sales; monitor and evaluate how the brand is perceived by a wide audience.

Principle is looking for someone who:

• Is passionate about graphic design and art direction
• Understands brand narrative and visual storytelling
• Has a passion for design and cohesive branding
• Believes in the power of collective impact and strength in partnership
• Is a self‑starter with a desire to learn and grow with every project
• Thrives in a collaborative environment

Key Responsibilities:

Build a marketing toolkit that reflects the Principle brand including, but not limited to:

• Evolve the current set of marketing tools and methods and create a standard process for marketing requests for design to ensure the organization is well represented in Principle branded communications and pitches.
• Assess incoming requests for design and manage resource assignments and scheduling to ensure the work is completed.
• Establish and manage collaborative relationships across departments to develop and advance “customer experience” solutions while simultaneously balancing the needs and resources of each area.

Management of Principle brand assets for communications including, but not limited to:

• Oversee and implement the expression within marketing communications of the Principle brand to ensure a positive, consistent perception of the organization.
• Update and maintain the Principle brand style guide to ensure that all external projects align with branding guidelines, including logo usage.
• Maintain an organized creative asset library for all assets, including photos, video, and print.
• Regular onboarding and training on Principle brand and brand experience for Principle staff.
• Design print and digital materials, including but not limited to: social media content, client presentations, email newsletters, website content, conference materials, video content, brochures/flyers, and swag.
• Create, execute, and manage onsite signage requests and event displays.
• Manage and design staff templates and presentation decks.

Manage and update website, www.principleglobal.com, including but not limited to:

• Design, site and page layout.
• Imagery, graphics, other media asset libraries.
• Regular content updates and quality assurance checks.
• Collaborate on development of photography/videography assets.
• Manage work with external production vendors/collaborators.

Performs other duties as assigned.

Qualifications:

• Bachelor's degree or equivalent experience in graphic design, creative design, marketing, advertising, or related field.
• Mastery of Adobe InDesign, Adobe Photoshop, Adobe Illustrator; additional Adobe Creative Cloud programs a plus.
• Excellent communication skills, both written and verbal.
• Graphic design skill and brand management experience are required.
• Project management skills such as time management.
• Strong understanding of digital marketing design principles.
• Experience with CRM campaigns (preferred).
• Familiarity with website design and basic UX principles.
• Ability to manage multiple projects and meet deadlines.
• 3+ years of professional design experience.
• Experience designing for both print and digital.
• Experience with photography, photo editing and some videography.
• Experience with WordPress a plus.
• High attention to detail and execution.
• Maturity to work as part of a small, flexible, and adaptable team.
• Self-driven and goal-oriented, able to work independently and organize own tasks, projects, and calendar.
• Self-reflective and willing to learn from mistakes and by asking questions and embracing continuous improvement.
• Experience working with executive level leadership and other external stakeholders.

Apply

Data Consent. By selecting the "I Accept" option you expressly make the following representations and warranties and give your consents as described below: Principle collects your personal data for the purposes of managing Principle recruitment related activities as well as for organizational planning purposes globally. Consequently, Principle may use your personal data in relation to the evaluation and selection of applicants including, for example, setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. Principle does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Principle has international sites and Principle uses resources located throughout the world. Principle may from time to time also use third parties to act on Principle behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Principle group of companies as well as to third parties acting on Principle behalf, including also transfers to servers and databases outside the country where you provided Principle with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.