Globe Pequot Publishing Group is hiring: Senior Marketing and Publicity Manager

Senior Marketing and Publicity Manager

Globe Pequot Publishing Group is an independent trade book publisher specializing in non-fiction. With imprints such as FalconGuides, Lyons Press, Prometheus Books, and more, the group caters to a diverse range of readers including outdoor enthusiasts, history buffs, and home chefs. GPPG publishes around 350 new titles annually and maintains a robust backlist of 30,000 titles. Iconic publications include "The Boy Kings of Texas," "The Orvis Fly Fishing Guide," "The Millionaire Next Door," and the "Do Princesses..." children's book series.

Key Responsibilities

• Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels.
• Deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, and author events.
• Collaborate closely with authors, agents, editors, and sales reps to align marketing and publicity plans with creative vision and sales targets.
• Ensure campaigns are delivered on time, within budget, and with measurable success.
• Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns.
• Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches.
• Partner with international teams to maximize global promotional opportunities and asset sharing.
• Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy.
• Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners.
• Other projects related to focused categories and general department responsibilities.

Skills and Experience

• 5+ years delivering successful, strategic marketing and publicity campaigns.
• Excellent author care skills, extensive network of media and booksellers.
• Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors.
• A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and to strong working relationships with multiple stakeholders.
• Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, natural and nautical.
• Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through.
• Proficiency in Microsoft Office Suite and Adobe Pro.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Book Publishing