Promote Project
Social Media Content Specialist
Promote Project, San Francisco, California, United States, 94199
Social Media Content Specialist
Location:
Remote (U.S.-based)
Description:
The Social Media Content Specialist is a creative self‑starter on the Social Team, reporting to the Head of Social. This role focuses on conceiving, creating, editing, and publishing high‑quality, platform‑native content that brings the AllTrails brand to life and inspires people to share it across social channels.
What You’ll Be Doing
Concepting, creating, and editing platform‑native social content, with a primary focus on Instagram and TikTok
Developing and executing the social content calendar, ensuring timely, on‑brand, and culturally relevant publishing
Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
Writing clear, engaging captions and short‑form copy that sounds human, inviting, and unmistakably on‑brand
Collaborating closely with designers, marketers, and cross‑functional partners to bring campaigns, launches, and key moments to life
Incorporating UGC and community insights into content in partnership with the Community Manager
Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
What Success Looks Like
Conversation‑worthy content that sparks engagement and inspires people to join in
Strong, competitive engagement rates across formats and platforms
Fast, responsive execution that keeps AllTrails relevant and timely
Who You Are
1–3 years of experience creating content for social media platforms
Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
Overflowing with ideas for telling AllTrails‑relevant stories through social
Strong understanding of short‑form video and platform‑native storytelling
Detail‑oriented, organized, and comfortable moving quickly in a fast‑paced environment
Collaborative, curious, and eager to learn and grow
Passionate about social media, digital culture, and the outdoors
You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor
Our Commitment to You
Competitive and equitable compensation, inclusive of equity and performance‑based bonuses
Comprehensive health, dental, and vision coverage
Unlimited PTO and flexible parental leave policies
Remote work stipend to design a comfortable and productive home office
Annual continuing education budget
Exclusive discounts on subscriptions and merchandise for you and your friends & family
Authentic investment in you as a human being and a professional
Trail Days: One dedicated day per month to get outside, use our services, and provide feedback
$100,000 - $120,000 a year. This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, the total rewards package includes an equity stake in the company and a performance‑based bonus program.
Nature celebrates you just the way you are and so do we! AllTrails is passionate about nurturing an inclusive workplace that values diversity in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E‑Verify program for all remote locations.
By submitting my application, I acknowledge and agree to AllTrails’ Job Applicant Privacy Notice.
Please mention the word
SIMPLIFIED
and tag RNzQuMjA4LjYxLjE0Mw== when applying.
#J-18808-Ljbffr
Remote (U.S.-based)
Description:
The Social Media Content Specialist is a creative self‑starter on the Social Team, reporting to the Head of Social. This role focuses on conceiving, creating, editing, and publishing high‑quality, platform‑native content that brings the AllTrails brand to life and inspires people to share it across social channels.
What You’ll Be Doing
Concepting, creating, and editing platform‑native social content, with a primary focus on Instagram and TikTok
Developing and executing the social content calendar, ensuring timely, on‑brand, and culturally relevant publishing
Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
Writing clear, engaging captions and short‑form copy that sounds human, inviting, and unmistakably on‑brand
Collaborating closely with designers, marketers, and cross‑functional partners to bring campaigns, launches, and key moments to life
Incorporating UGC and community insights into content in partnership with the Community Manager
Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
What Success Looks Like
Conversation‑worthy content that sparks engagement and inspires people to join in
Strong, competitive engagement rates across formats and platforms
Fast, responsive execution that keeps AllTrails relevant and timely
Who You Are
1–3 years of experience creating content for social media platforms
Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
Overflowing with ideas for telling AllTrails‑relevant stories through social
Strong understanding of short‑form video and platform‑native storytelling
Detail‑oriented, organized, and comfortable moving quickly in a fast‑paced environment
Collaborative, curious, and eager to learn and grow
Passionate about social media, digital culture, and the outdoors
You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor
Our Commitment to You
Competitive and equitable compensation, inclusive of equity and performance‑based bonuses
Comprehensive health, dental, and vision coverage
Unlimited PTO and flexible parental leave policies
Remote work stipend to design a comfortable and productive home office
Annual continuing education budget
Exclusive discounts on subscriptions and merchandise for you and your friends & family
Authentic investment in you as a human being and a professional
Trail Days: One dedicated day per month to get outside, use our services, and provide feedback
$100,000 - $120,000 a year. This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, the total rewards package includes an equity stake in the company and a performance‑based bonus program.
Nature celebrates you just the way you are and so do we! AllTrails is passionate about nurturing an inclusive workplace that values diversity in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E‑Verify program for all remote locations.
By submitting my application, I acknowledge and agree to AllTrails’ Job Applicant Privacy Notice.
Please mention the word
SIMPLIFIED
and tag RNzQuMjA4LjYxLjE0Mw== when applying.
#J-18808-Ljbffr