Vice President, Product Marketing – Enterprise
Join to apply for the Vice President, Product Marketing – Enterprise role at U.S. Bank
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever‑growing range of opportunities to discover what makes you thrive.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need.
Act as the strategic link between market, customers, and internal teams: Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross‑functional alignment for Enterprise segments.
Conduct market and customer insights research: Lead market research, competitive analysis, and voice‑of‑customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer‑facing channels.
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection‑handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross‑sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts.
Basic Qualifications
- Bachelor’s degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills / Experience
- 12+ years of experience in product marketing or related roles with proven ability to deliver results
- Deep understanding of Retail & Services market dynamics and customer needs
- Strong organizational, interpersonal, and team‑building skills
- Excellent verbal, written, and presentation skills
- Ability to manage multiple projects on time and on budget
- Familiarity with marketing technology platforms and analytics tools
- MBA or equivalent markers of high achievement are a plus
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short‑term and long‑term disability
- Pregnancy disability and parental leave
- 401(k) and employer‑funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E‑Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $139,230.00 – $163,800.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws and federal guidelines related to employment.
Applicants must be able to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
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