SalaryGuide
Responsibilities
drive guest engagement, retention, and lifetime value through our modern marketing technology stack own the execution of email and SMS campaigns, audience segmentation, and journey development leverage customer data to deliver personalized and effective communications work hands‑on within Olo Engage Marketing Suite and GDP, as well as Sparkfly, to bring our CRM strategy to life collaborate with creative teams to enhance email look and feel work with internal marketing partners and external vendors who support our marketing tech stack analyze campaign performance, build emails in the BeeFree editor, conduct A/B tests, and apply data‑driven insights to improve effectiveness and drive loyalty, database growth, and revenue support Sparkfly offer and mobile wallet management for targeted campaigns Requirements
At least 3 years in CRM, lifecycle marketing, or a related field, with hands‑on experience in email and SMS campaign management Strong proficiency with email campaign tools and editors and a solid understanding of the overall email marketing process. Experience with Olo Engage or similar tools is a plus Experience with building audience segments and developing customer journeys Ability to analyze campaign data and derive actionable insights to improve performance. Familiarity with A/B testing and campaign optimization is required Must be organized, detail-oriented, flexible, and able to prioritize multiple projects with short deadlines Strong ability to collaborate with cross‑functional teams and clearly communicate campaign strategies and results Ability to present data in a clear, thorough, and digestible format, regardless of audience or forum Preferred
Experience with Olo Engage or similar tools
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drive guest engagement, retention, and lifetime value through our modern marketing technology stack own the execution of email and SMS campaigns, audience segmentation, and journey development leverage customer data to deliver personalized and effective communications work hands‑on within Olo Engage Marketing Suite and GDP, as well as Sparkfly, to bring our CRM strategy to life collaborate with creative teams to enhance email look and feel work with internal marketing partners and external vendors who support our marketing tech stack analyze campaign performance, build emails in the BeeFree editor, conduct A/B tests, and apply data‑driven insights to improve effectiveness and drive loyalty, database growth, and revenue support Sparkfly offer and mobile wallet management for targeted campaigns Requirements
At least 3 years in CRM, lifecycle marketing, or a related field, with hands‑on experience in email and SMS campaign management Strong proficiency with email campaign tools and editors and a solid understanding of the overall email marketing process. Experience with Olo Engage or similar tools is a plus Experience with building audience segments and developing customer journeys Ability to analyze campaign data and derive actionable insights to improve performance. Familiarity with A/B testing and campaign optimization is required Must be organized, detail-oriented, flexible, and able to prioritize multiple projects with short deadlines Strong ability to collaborate with cross‑functional teams and clearly communicate campaign strategies and results Ability to present data in a clear, thorough, and digestible format, regardless of audience or forum Preferred
Experience with Olo Engage or similar tools
#J-18808-Ljbffr