Job Description
Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation.
Responsibilities:
• Design and execute branding and communication strategies to align with business objectives and target market goals.
• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.
• Collaborate with external partners to ensure the successful delivery of marketing programs.
• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.
• Work closely with the sales team to convert marketing leads into new business opportunities.
• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.
• Optimize the company’s website for user experience, content relevance, and SEO performance.
• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.
• Conduct market research to identify trends, competitive strategies, and growth opportunities.
• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.
• Bachelor’s or Master’s degree in Marketing, Communications, or Digital Marketing.
• At least 5 years of international marketing experience within the pharma and life sciences industries.
• Proven ability to launch new technologies and execute marketing strategies with measurable results.
• Proficiency in digital marketing tools such as Google Analytics and CRM platforms.
• Strong project management skills with the ability to collaborate across multiple teams.
• Analytical mindset with a track record of using data to inform marketing decisions.