Abe
LinkedIn Strategist (Remote US) - Future Opening
Abe, Charlotte, North Carolina, United States, 28245
LinkedIn Strategist (Remote US) - Future Opening
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta and more to reach, engage and convert their target audiences. If you’re ready to be part of something bold and transformational, this role is for you.
Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Coordinate weekly communication with vendors and operational partners to ensure alignment on tasks, work quality and improvements
Build strategies for clients each quarter
Create, maintain and optimize budgets for paid‑media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Manage personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Understand the value of programmatic campaigns
Drive cross‑sell, upsell and referral opportunities via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency with hands‑on support for B2B clients
Deep expertise across paid‑social advertising campaigns, especially LinkedIn Ads
Knowledge of different ad units within LinkedIn (conversation ads, document ads, CTV, and more)
Proficiency in using LinkedIn Campaign Manager, Zoominfo, 6Sense and related tools
Strong understanding of paid principles, including keyword research, ad copywriting, bid management and campaign optimization
Ability to analyze campaign performance using tools such as Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions
Experience with audience segmentation by tier, job title etc.
Proven success with mid–market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Competitive, curious and a true problem‑solver
Always looking for opportunities to grow and share industry knowledge
Excellent organization, prioritization and project management skills
Quality‑obsessed and disciplined in advertising
Occasional travel to visit clients (approximately once per year, per client or as needed)
What Success Looks Like
Encompass core values through every interaction; internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level KPIs, such as client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision‑making in strategic direction for accounts
Benefits
Living wage range: $70,000‑$80,000 USD (annual base salary)
Medical, dental, vision plans, disability and life insurance coverage for you and your family, including 100% employer‑paid plan for you and 50% employer contribution for your dependents
Mental health: Access to certified therapists through Spring Health, Headspace membership
Physical health: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure, increasing over time
Work Environment Requirements As a remote‑first company, you will work from anywhere in the U.S., with the option to visit our state‑of‑the‑art offices in Irvine, California. The role operates 100% virtually; collaboration is primarily via Zoom and Slack. You must provide a laptop (PC or Mac) and reliable internet access, and maintain a professional background. You are required to remain stationary for extended periods and observe and interpret written and/or verbal communication.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
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Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Coordinate weekly communication with vendors and operational partners to ensure alignment on tasks, work quality and improvements
Build strategies for clients each quarter
Create, maintain and optimize budgets for paid‑media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Manage personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Understand the value of programmatic campaigns
Drive cross‑sell, upsell and referral opportunities via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency with hands‑on support for B2B clients
Deep expertise across paid‑social advertising campaigns, especially LinkedIn Ads
Knowledge of different ad units within LinkedIn (conversation ads, document ads, CTV, and more)
Proficiency in using LinkedIn Campaign Manager, Zoominfo, 6Sense and related tools
Strong understanding of paid principles, including keyword research, ad copywriting, bid management and campaign optimization
Ability to analyze campaign performance using tools such as Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions
Experience with audience segmentation by tier, job title etc.
Proven success with mid–market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Competitive, curious and a true problem‑solver
Always looking for opportunities to grow and share industry knowledge
Excellent organization, prioritization and project management skills
Quality‑obsessed and disciplined in advertising
Occasional travel to visit clients (approximately once per year, per client or as needed)
What Success Looks Like
Encompass core values through every interaction; internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level KPIs, such as client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision‑making in strategic direction for accounts
Benefits
Living wage range: $70,000‑$80,000 USD (annual base salary)
Medical, dental, vision plans, disability and life insurance coverage for you and your family, including 100% employer‑paid plan for you and 50% employer contribution for your dependents
Mental health: Access to certified therapists through Spring Health, Headspace membership
Physical health: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure, increasing over time
Work Environment Requirements As a remote‑first company, you will work from anywhere in the U.S., with the option to visit our state‑of‑the‑art offices in Irvine, California. The role operates 100% virtually; collaboration is primarily via Zoom and Slack. You must provide a laptop (PC or Mac) and reliable internet access, and maintain a professional background. You are required to remain stationary for extended periods and observe and interpret written and/or verbal communication.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
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