Fanatics Inc is hiring: Senior Manager, User Acquisition in Los Angeles
Fanatics Inc, Los Angeles, CA, United States
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
About the Role
We are looking for a strategic and performance-driven Senior Manager of User Acquisition to lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com. In this highly visible role, you will drive acquisition strategy, manage significant budgets, and own performance across a range of channels to fuel our user base and revenue growth. This is a unique opportunity to lead with both creativity and analytical rigor, leveraging the strength of the Fanatics ecosystem while operating in a fast-paced startup environment.
Responsibilities
Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools.
Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
Strong communication skills with an ability to influence and align cross-functional stakeholders.
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.
In NYC, the salary range for this position is $150,000 - $187,500, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $138,000 - $172,500. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.
Job Info
Locations 11601 Wilshire Blvd, Los Angeles, CA, 90025, US (On-site)
#J-18808-Ljbffr
In Summary: The Senior Manager of User Acquisition will lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com . The salary range for this position is $150,000 - $187,500, which represents base pay only and does not include short-term or long-term incentive compensation. The salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations .
En Español: Fanatics Collect es un grupo global de productos y tecnología dedicado a revolucionar el mundo de los coleccionables. Todos los días nuestro equipo de líderes, ingenieros y operadores experimentados de productos se obsesiona por cómo crear la experiencia colectora final con nuestros productos: Topps.com, la plataforma de comercio electrónico directa al consumidor de la marca Topps, Fanatics Collection, el mercado más confiado y dinámico enfocado en el coleccionista, y nuestras plataformas de compras en vivo centradas en el recolector, Fanatic Live y Voggt. Tenemos la ventaja única de estar respaldados por Fanatics - el mayor comerciante deportivo del mundo, con más de 900 relaciones deportivas globales, 90+ millones de usuarios accesibles y acuerdos de licencias exclusivos con MLB, NFL y NBA entre muchos otros - pero somos una estrategia ágil y ambiciosa para construir equipos desde cero. Si usted está buscando un crecimiento económico e impulsar el desarrollo de sus productos en todo el mundo. Esta es una oportunidad única para liderar con creatividad y rigor analítico, aprovechando la fortaleza del ecosistema Fanatics mientras opera en un entorno de inicio acelerado. Las responsabilidades Lideran la estrategia de adquisición de usuarios de extremo a extremo en los medios de comunicación pagados, afiliados, programáticos y otros canales emergentes. Poseen y administran un presupuesto de compra de varios millones de dólares con plena responsabilidad por eficiencia y escala (CAC, ROI, LTV). Impulsando una cultura de experimentación a través de los canales de adquirición, optimización de anuncios funnels, estrategia creativa y segmentación de audiencias SQL. Colaboran estrechamente con Datos y TikTok Analytics para desarrollar infraestructura de informes, conocimientos y perfeccionar continuamente KPI. Colabora interfuncionalmente con DSP, Ingeniería Creativa, MBA y equipos comerciales especializados para alinear las competencias sobre prioridades de crecimiento y lanzamientos. Los profesionales del comercio electrónico, especialistas en reclutamiento de clientes y el desarrollo de negocios, empleadores de trabajo diferenciador de alto nivel de rendimiento y su desempeño se enfocan en este campo, así como soluciones avanzadas de marketing, tecnología móviles o servicios sociales. En Los Ángeles, el rango salarial para este puesto es de $138,000 - $172,500. Los rangos salariales listados son específicos para Los ÁNGELES o NYC y pueden no ser aplicables a otras ubicaciones. Al determinar la remuneración básica, como parte de un paquete final de compensación, consideramos varios factores tales como ubicación, experiencia, calificaciones y capacitación. Asegúrese de que su oferta de trabajo Fanatics sea legítima y no caiga víctima de fraude. Fanatics tiene una base de datos establecida de más de 100 millones de aficionados a los deportes globales; una red global de socios con aproximadamente 900 propiedades deportivas, incluidas las principales ligas deportivas profesionales nacionales e internacionales, asociaciones de jugadores, equipos, colegios, conferencias universitarias y socios minoristas, 2,500 atletas y celebridades, y 200 atletas exclusivos; y más de 2,000 ubicaciones comerciales, incluyendo sus tiendas minoristas Lids. Nuestros más de 22,000 empleados se comprometen a mejorar incesantemente la experiencia del fan y deleitar a los fans deportivos en todo el mundo.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
About the Role
We are looking for a strategic and performance-driven Senior Manager of User Acquisition to lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com. In this highly visible role, you will drive acquisition strategy, manage significant budgets, and own performance across a range of channels to fuel our user base and revenue growth. This is a unique opportunity to lead with both creativity and analytical rigor, leveraging the strength of the Fanatics ecosystem while operating in a fast-paced startup environment.
Responsibilities
Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools.
Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
Strong communication skills with an ability to influence and align cross-functional stakeholders.
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.
In NYC, the salary range for this position is $150,000 - $187,500, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $138,000 - $172,500. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.
Job Info
Locations 11601 Wilshire Blvd, Los Angeles, CA, 90025, US (On-site)
#J-18808-Ljbffr
In Summary: The Senior Manager of User Acquisition will lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com . The salary range for this position is $150,000 - $187,500, which represents base pay only and does not include short-term or long-term incentive compensation. The salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations .
En Español: Fanatics Collect es un grupo global de productos y tecnología dedicado a revolucionar el mundo de los coleccionables. Todos los días nuestro equipo de líderes, ingenieros y operadores experimentados de productos se obsesiona por cómo crear la experiencia colectora final con nuestros productos: Topps.com, la plataforma de comercio electrónico directa al consumidor de la marca Topps, Fanatics Collection, el mercado más confiado y dinámico enfocado en el coleccionista, y nuestras plataformas de compras en vivo centradas en el recolector, Fanatic Live y Voggt. Tenemos la ventaja única de estar respaldados por Fanatics - el mayor comerciante deportivo del mundo, con más de 900 relaciones deportivas globales, 90+ millones de usuarios accesibles y acuerdos de licencias exclusivos con MLB, NFL y NBA entre muchos otros - pero somos una estrategia ágil y ambiciosa para construir equipos desde cero. Si usted está buscando un crecimiento económico e impulsar el desarrollo de sus productos en todo el mundo. Esta es una oportunidad única para liderar con creatividad y rigor analítico, aprovechando la fortaleza del ecosistema Fanatics mientras opera en un entorno de inicio acelerado. Las responsabilidades Lideran la estrategia de adquisición de usuarios de extremo a extremo en los medios de comunicación pagados, afiliados, programáticos y otros canales emergentes. Poseen y administran un presupuesto de compra de varios millones de dólares con plena responsabilidad por eficiencia y escala (CAC, ROI, LTV). Impulsando una cultura de experimentación a través de los canales de adquirición, optimización de anuncios funnels, estrategia creativa y segmentación de audiencias SQL. Colaboran estrechamente con Datos y TikTok Analytics para desarrollar infraestructura de informes, conocimientos y perfeccionar continuamente KPI. Colabora interfuncionalmente con DSP, Ingeniería Creativa, MBA y equipos comerciales especializados para alinear las competencias sobre prioridades de crecimiento y lanzamientos. Los profesionales del comercio electrónico, especialistas en reclutamiento de clientes y el desarrollo de negocios, empleadores de trabajo diferenciador de alto nivel de rendimiento y su desempeño se enfocan en este campo, así como soluciones avanzadas de marketing, tecnología móviles o servicios sociales. En Los Ángeles, el rango salarial para este puesto es de $138,000 - $172,500. Los rangos salariales listados son específicos para Los ÁNGELES o NYC y pueden no ser aplicables a otras ubicaciones. Al determinar la remuneración básica, como parte de un paquete final de compensación, consideramos varios factores tales como ubicación, experiencia, calificaciones y capacitación. Asegúrese de que su oferta de trabajo Fanatics sea legítima y no caiga víctima de fraude. Fanatics tiene una base de datos establecida de más de 100 millones de aficionados a los deportes globales; una red global de socios con aproximadamente 900 propiedades deportivas, incluidas las principales ligas deportivas profesionales nacionales e internacionales, asociaciones de jugadores, equipos, colegios, conferencias universitarias y socios minoristas, 2,500 atletas y celebridades, y 200 atletas exclusivos; y más de 2,000 ubicaciones comerciales, incluyendo sus tiendas minoristas Lids. Nuestros más de 22,000 empleados se comprometen a mejorar incesantemente la experiencia del fan y deleitar a los fans deportivos en todo el mundo.