Creative Strategist Job at Darkroom in New York

Join to apply for the Creative Strategist role at Darkroom Get AI-powered advice on this job and more exclusive features. We're building the future of advertising and are looking for the minds to help us do it. Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on three major partnership structures - Growth & Scaling, Digital Platforms, and Brand & Product Launches – threaded by one cohesive, interdisciplinary team. Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few. We’re looking for a visionary creative leader with deep experience in developing ad concepts for acquisition marketing on Meta. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world‑building assets. You’re likely a Designer or Creative Strategist by trade but hyper-focused on paid media. You’ll work on our Dark Arts service, that has been newly relaunched as the AI-powered creative direction service for paid media clients. This role is ideal for someone who thrives at the intersection of creativity, AI, and performance – combining bold visual storytelling with data-informed design decisions. You'll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short‑form videos, motion graphics, and UGC content. Your work will directly impact client performance by delivering a high‑volume of ad concepts, elevated creative direction, and data‑backed testing frameworks. You’ll collaborate closely with performance marketers, designers, and video editors in a fast‑paced, remote environment. This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English. Open to candidates in the following locations: Brazil, Mexico, Portugal, and Spain. Management Responsibilities Manage a team of 2-4 designers focused on paid ad creative, with room to grow the team over time. Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews. Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives. Partner with performance marketers and strategists to develop and iterate on high‑performing ad campaigns. Help refine internal processes, establish creative standards, and lead collaborative sessions to drive creative innovation. Senior Individual Contributor Responsibilities Lead concept development and execution for paid media campaigns across Meta, TikTok, YouTube, and display platforms. Translate client’s marketing strategy and performance data into clear, compelling ad concepts. Design and direct a range of assets including static ads, animations, mobile‑first videos, and storyboards for short‑form content. Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time. Qualifications 3+ years of senior‑level design experience, with at least 1 year of people‑management experience preferred. Must have experience designing ad creatives for paid media campaigns across Meta, TikTok, YouTube, or similar platforms. A digital portfolio showcasing performance‑focused ad creative – including static ads, motion graphics, and short‑form video – with a strong understanding of visual hierarchy, composition, and platform‑specific best practices. Knowledge of how to incorporate AI software into workflows to increase efficiencies and output, including ChatGPT, Midjourney, Perplexity, Icon, and more. Self‑motivated, proactive, and detail‑oriented with a strong sense of ownership and accountability to performance results. Skilled at working with performance marketers and creative strategists to write briefs, incorporate feedback, and iterate based on ad performance data. Comfortable communicating in English with internal teams and clients, including presenting creative work and responding to feedback clearly and professionally. Confident giving constructive feedback to other designers and supporting their growth through clear direction and mentorship. Able to take ambiguous campaign goals and turn them into creative concepts that are visually engaging and conversion‑focused. Proficient in Figma for ad design workflows; knowledge of Auto Layout, Components, and asset handoff is essential. Experience using Adobe Creative Suite (especially Photoshop and Illustrator) for asset creation and layout design. Bonus: Experience designing high‑performing ads for e‑commerce brands, familiarity with motion design tools (After Effects, Premiere), or working with UGC creators and editors. What it's like to work at Darkroom Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek” summer break, and 10 holidays throughout the year to keep you recharged and sharp. Darkroom offers a Phantom Equity Incentive Plan—a long‑term, seniority‑based cash bonus that vests over five years and pays out if the company is sold, rewarding those who help us grow. Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit‑sharing opportunity so we can help you save as the company grows. Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross‑functional collaboration. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr In Summary: Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands . We're looking for a visionary creative leader with deep experience in developing ad concepts for acquisition marketing on Meta . The role is ideal for someone who thrives at the intersection of creativity, AI, and performance . En Español: Obtenga asesoramiento basado en inteligencia artificial sobre este trabajo y características más exclusivas. Estamos construyendo el futuro de la publicidad y estamos buscando las mentes que nos ayuden a hacerlo. Darkroom es una agencia digital integrada verticalmente pionera en la próxima generación de marcas orientadas al consumidor. Un líder de categoría en marketing de crecimiento impulsado por resultados, el éxito de Darkroom se atribuye a nuestro modelo único de asociación, diseñado específicamente para lanzar marcas al mercado y acelerar el crecimiento directo hacia los consumidores. Usted puede sumergirse en los píxeles y dar retroalimentación táctica sobre el diseño y el video, pero entiende cómo encajar la aguja entre los marcos de rendimiento, las pruebas creativas y los activos de construcción del mundo. Es probable que usted sea un diseñador o estratega creativo por profesión pero hiper-focalizado en medios pagados. Trabajará en nuestro servicio Dark Arts, que ha sido recientemente relanzado como el servicio de dirección creativa impulsado por IA para clientes de medios de pago. Este papel es ideal para alguien que prospera en la intersección de la creatividad, la inteligencia artificial y el desempeño del cliente Combinando una narrativa visual audaz con decisiones de diseño informadas por datos. Dirigirá al Director de Creative EST y liderará a la gestión de Diseñadores y Editores para ejecutar activos de media paga en una variedad de formatos, incluidos anuncios estáticos remotos, cortometrajes cerrados, gráficos e Inglés. Abre a los candidatos en las siguientes ubicaciones: Brasil, México, Portugal y España. Responsabilidades de gestión Gestionar un equipo de 2-4 diseñadores enfocado en la publicidad creativa remunerada, con espacio para hacer crecer el equipo a lo largo del tiempo. Proporcionar dirección creativa, retroalimentación actionable y apoyo profesional mediante evaluaciones periódicas 1:1 y revisiones de proyectos. Supervisar la calidad creadora, garantizar que los activos se alineen con la identidad de marca, las mejores prácticas de la plataforma y los objetivos de la campaña. Colaborar con vendedores y estrategas de rendimiento para desarrollar e iterar campañas publicitarias de alto desempeño. Ayudar a refinar procesos internos, establecer estándares y dirigir sesiones colaborativas para impulsar la innovación creativa. Debe tener experiencia en el diseño de creativos de anuncios para campañas de medios pagados a través de Meta, TikTok, YouTube o plataformas similares. Una cartera digital que exhibe publicidad creativa orientada al rendimiento incluyendo anuncios estáticos, gráficos de movimiento y vídeo de forma corta con una sólida comprensión de la jerarquía visual, composición y las mejores prácticas específicas de la plataforma. Conocimiento sobre cómo incorporar software de IA en flujos de trabajo para aumentar la eficiencia y la producción, incluidos ChatGPT, Dark Journey, Perplexity, Icon, etc. Auto-motivado, proactivo y orientado al detalle con un fuerte sentido de propiedad y responsabilidad por el rendimiento. Experimenta trabajar con los vendedores y estrategas creativos para escribir breves versiones, crear retroalimentación e integrar resultados creativos basados en el desempeño del anuncio. Los creadores están familiarizados con los equipos internos en Inglés, presentando información y darles conocimientos básicos como: Desarrollo de activos y otros conceptos de creación de productos y servicios (como Diseño automático, Desarrollado de imágenes) El uso de Adobe Premiere Experiencia es muy útil para desarrollar sus objetivos profesionales, así como mejorar su capacidad de diseño y desarrollo de recursos de negocio. En Darkroom, usted tiene acceso a una política de vacaciones flexible, nuestra pausa anual Darkweek de verano y 10 días festivos durante todo el año para mantenerse recargado y agudo. Darkroom ofrece un Plan Incentivo Phantom Equity: Un bono en efectivo a largo plazo basado en la antigüedad que se invierte más de cinco años y paga si la empresa es vendida, premiando a quienes nos ayudan a crecer. Finanzas, crecimiento y jubilación: Después de un año con Darkroom ofrecemos un sólido programa 401k con emparejamiento corporativo, incentivos por equidad y participación en ganancias para ayudarlo a ahorrar como compañía.