A Place For Mom is hiring: Product Manager, Web in New York
A Place For Mom, New York, NY, United States
We are seeking a hands-on Product Manager – Web to lead the evolution of A Place for Mom’s digital experience and web platform. This role is responsible for optimizing our site’s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience.
You’ll partner closely with Marketing, Brand, SEO, User Research, and Engineering to shape the next generation of our web strategy — one that not only attracts and converts families seeking senior care but also positions A Place for Mom as a trusted, authoritative destination in the category. You’ll own the roadmap for the website’s core functionality, balancing technical and creative inputs to enhance site health, content structure, and conversion performance.
In this setup, stakeholders prioritize the roadmap; Product’s role is to define business needs into technical requirements and ensure delivery, alignment, and measurement across teams. The Product Manager, Web will report to the VP of Product for Senior Living.
Who you are:
You are a structured, collaborative, and delivery-focused operator who thrives on bringing cross-functional initiatives to life in a dynamic environment. You are equally comfortable translating business needs into actionable plans and managing details across multiple stakeholders and systems.
You may come from an operations, project management, or product owner background, but what sets you apart is your ability to connect business context with technical execution. You can take an idea or business objective, define and document it through the product process, and translate it into clear requirements and user stories that drive delivery.
You’re resourceful, detail-oriented, and proactive about unblocking teams and driving measurable outcomes. You excel in environments where clarity must be created from complexity and progress depends on cross-team coordination.
What you will do:
Responsibilities
Own product definition: gather stakeholder input, document business needs, and translate them into detailed requirements and user stories for engineering and data teams.
Own execution and delivery for the Web product area, ensuring timely and high-quality rollout of prioritized initiatives across the Senior Living business.
Collaborate with cross-functional engineering groups (e.g., Core Platform, AI/ML) to coordinate dependencies and align on sequencing and delivery milestones.
Stay aligned with Engineering Managers on day-to-day execution in an Agile environment, including backlog tracking, sprint alignment, and documentation of decisions, risks, and outcomes.
Partner closely with Marketing, Brand, SEO, User Research, and Engineering teams to track progress and communicate updates and outcomes.
Build and maintain lightweight but effective tools (e.g., Google Sheets trackers, dashboards) to monitor initiative status and performance metrics.
Own user feedback and insights: Aggregate, analyze, and translate customer feedback and sentiment data into actionable product insights that guide prioritization, influence strategy, and inform continuous experience improvements.
Support measurement and reporting on product-driven initiatives, helping stakeholders understand impact and identify opportunities for iteration.
Serve as a connective tissue between business and technical partners — ensuring the “why” is understood, the “what” is documented, and the “how” is executed.
Required Skills & Competencies:
5+ years of experience in product ownership, project management, or operations roles focused on execution and cross-functional delivery.
Demonstrated ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong stakeholder management skills — able to build trust, align expectations, and communicate clearly across teams.
Experience working with Agile delivery teams; familiarity with Jira, Confluence, and similar tools.
Proficiency with Google Workspace, including Sheets, Slides, and Docs, and comfort building lightweight project tracking tools.
Technical fluency sufficient to follow conversations with engineers and data teams, ask good questions, and connect business needs with technical solutions.
Excellent written and verbal communication skills with attention to clarity, consistency, and follow-through.
Preferred
Experience with web optimization and SEO strategy.
Exposure to data-driven product measurement and performance reporting.
Compensation:
Base Salary: $140,000 to $160,000 + 10% Bonus
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Why you’ll love this role:
This is a unique opportunity to operate at the intersection of Sales, Operations, Product, and Technology — translating business priorities into scalable solutions that directly impact how A Place for Mom connects families to the right care. You’ll play a critical role in ensuring we deliver on our vision with precision, alignment, and measurable impact.
#LI-KT1
#LI-REMOTE
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team.
Win The Right Way : We see organizational integrity as the foundation for how we operate.
Embrace Change : We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
#J-18808-Ljbffr
In Summary: The Product Manager, Web will lead the evolution of A Place for Mom’s digital experience and web platform . This role is responsible for optimizing our site’�s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience .
En Español: Buscamos un gerente de productos práctico Web para liderar la evolución de A Place for Moms experiencia digital y plataforma web. Este papel es responsable de optimizar el rendimiento y la descubribilidad de nuestro sitio a través de la excelencia SEO, impulsar el compromiso mediante experimentación basada en datos y sentar las bases para una experiencia de usuario más impulsada por IA y personalizada. Usted se asociará estrechamente con Marketing, Marca, SEO, Investigación del Usuario e Ingeniería para dar forma a la próxima generación de nuestra estrategia web Una que no solo atraiga y convierta a familias que buscan atención superior sino que también posiciona A Place For Mother como un destino confiable y autorizado en la categoría. Usted puede provenir de una experiencia en operaciones, gestión de proyectos o propietario de productos, pero lo que le distingue es su capacidad para conectar el contexto empresarial con la ejecución técnica. Puede tomar una idea o un objetivo comercial, definirlo y documentarlo a través del proceso de producto, y traducirlo en requisitos claros e historias de usuarios que impulsan la entrega. Es ingenioso, orientado al detalle y proactivo acerca de desbloquear equipos y generar resultados medibles. Sobresalire en entornos donde se debe crear claridad desde la complejidad y el progreso depende de la coordinación entre los equipos. Lo que hará: Responsabilidades propias Definición de producto: entrada de las partes interesadas, necesidades de documentos, y traducirlas en requerimientos y riesgos de usuario para los equipos de ingeniería y datos. Construir y mantener herramientas ligeras pero efectivas (por ejemplo, rastreadores de hojas de Google, paneles de control) para monitorear el estado de la iniciativa y las métricas de rendimiento. Propio feedback del usuario: agregar, analizar y traducir los datos de retroalimentación y sentimiento del cliente en ideas prácticas sobre productos que guíen la priorización, influyen en la estrategia e informen mejoras continuas de la experiencia. Apoyar la medición e informes sobre iniciativas orientadas al producto, ayudando a las partes interesadas a comprender el impacto e identificar oportunidades de iteración. Servir como un tejido conectivo entre socios comerciales y técnicos asegurándose de que se entienda el porqué es documentado, y se ejecuta el ¿Cómo? Excelentes habilidades de comunicación escrita y verbal con atención a la claridad, consistencia y seguimiento. Experiencia preferida en optimización web y estrategia SEO. Exposición a medición de productos basados en datos e informes de rendimiento. Compensación: Salario básico: $ 140,000 a $ 160,000 + 10% Beneficios del bono: 401 ((k) más coincide Seguro dental seguro de salud Vision Insurance Paid Time Off Por qué te encantará este papel: Esta es una oportunidad única para operar en la intersección de Ventas, Operaciones, Producto y Tecnología traducir las prioridades empresariales en soluciones escalables que afectan directamente cómo A Place for Mom se conecta al cuidado adecuado. Si usted está apoyando a las familias directamente o impulsando la innovación detrás de escena, su trabajo en A Place for Mom hace una verdadera diferencia. Nuestros empleados viven los valores de la compañía todos los días: Misión sobre mí.: Encontramos un propósito en ayudar a los cuidadores y sus seres queridos mayores al abordar nuestro trabajo con empatía. Hacer cosas difíciles: Nos animamos resolviendo problemas desafiantes y lo vemos como una oportunidad para crecer. A Place for Mom utiliza E-Verify para confirmar la elegibilidad al empleo de todos los empleados recién contratados. Para obtener más información sobre E- Verify, incluidos sus derechos y responsabilidades, visite www.dhs.gov/E-Vertify . #J-18808-Ljbffr
You’ll partner closely with Marketing, Brand, SEO, User Research, and Engineering to shape the next generation of our web strategy — one that not only attracts and converts families seeking senior care but also positions A Place for Mom as a trusted, authoritative destination in the category. You’ll own the roadmap for the website’s core functionality, balancing technical and creative inputs to enhance site health, content structure, and conversion performance.
In this setup, stakeholders prioritize the roadmap; Product’s role is to define business needs into technical requirements and ensure delivery, alignment, and measurement across teams. The Product Manager, Web will report to the VP of Product for Senior Living.
Who you are:
You are a structured, collaborative, and delivery-focused operator who thrives on bringing cross-functional initiatives to life in a dynamic environment. You are equally comfortable translating business needs into actionable plans and managing details across multiple stakeholders and systems.
You may come from an operations, project management, or product owner background, but what sets you apart is your ability to connect business context with technical execution. You can take an idea or business objective, define and document it through the product process, and translate it into clear requirements and user stories that drive delivery.
You’re resourceful, detail-oriented, and proactive about unblocking teams and driving measurable outcomes. You excel in environments where clarity must be created from complexity and progress depends on cross-team coordination.
What you will do:
Responsibilities
Own product definition: gather stakeholder input, document business needs, and translate them into detailed requirements and user stories for engineering and data teams.
Own execution and delivery for the Web product area, ensuring timely and high-quality rollout of prioritized initiatives across the Senior Living business.
Collaborate with cross-functional engineering groups (e.g., Core Platform, AI/ML) to coordinate dependencies and align on sequencing and delivery milestones.
Stay aligned with Engineering Managers on day-to-day execution in an Agile environment, including backlog tracking, sprint alignment, and documentation of decisions, risks, and outcomes.
Partner closely with Marketing, Brand, SEO, User Research, and Engineering teams to track progress and communicate updates and outcomes.
Build and maintain lightweight but effective tools (e.g., Google Sheets trackers, dashboards) to monitor initiative status and performance metrics.
Own user feedback and insights: Aggregate, analyze, and translate customer feedback and sentiment data into actionable product insights that guide prioritization, influence strategy, and inform continuous experience improvements.
Support measurement and reporting on product-driven initiatives, helping stakeholders understand impact and identify opportunities for iteration.
Serve as a connective tissue between business and technical partners — ensuring the “why” is understood, the “what” is documented, and the “how” is executed.
Required Skills & Competencies:
5+ years of experience in product ownership, project management, or operations roles focused on execution and cross-functional delivery.
Demonstrated ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong stakeholder management skills — able to build trust, align expectations, and communicate clearly across teams.
Experience working with Agile delivery teams; familiarity with Jira, Confluence, and similar tools.
Proficiency with Google Workspace, including Sheets, Slides, and Docs, and comfort building lightweight project tracking tools.
Technical fluency sufficient to follow conversations with engineers and data teams, ask good questions, and connect business needs with technical solutions.
Excellent written and verbal communication skills with attention to clarity, consistency, and follow-through.
Preferred
Experience with web optimization and SEO strategy.
Exposure to data-driven product measurement and performance reporting.
Compensation:
Base Salary: $140,000 to $160,000 + 10% Bonus
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Why you’ll love this role:
This is a unique opportunity to operate at the intersection of Sales, Operations, Product, and Technology — translating business priorities into scalable solutions that directly impact how A Place for Mom connects families to the right care. You’ll play a critical role in ensuring we deliver on our vision with precision, alignment, and measurable impact.
#LI-KT1
#LI-REMOTE
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team.
Win The Right Way : We see organizational integrity as the foundation for how we operate.
Embrace Change : We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
#J-18808-Ljbffr
In Summary: The Product Manager, Web will lead the evolution of A Place for Mom’s digital experience and web platform . This role is responsible for optimizing our site’�s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience .
En Español: Buscamos un gerente de productos práctico Web para liderar la evolución de A Place for Moms experiencia digital y plataforma web. Este papel es responsable de optimizar el rendimiento y la descubribilidad de nuestro sitio a través de la excelencia SEO, impulsar el compromiso mediante experimentación basada en datos y sentar las bases para una experiencia de usuario más impulsada por IA y personalizada. Usted se asociará estrechamente con Marketing, Marca, SEO, Investigación del Usuario e Ingeniería para dar forma a la próxima generación de nuestra estrategia web Una que no solo atraiga y convierta a familias que buscan atención superior sino que también posiciona A Place For Mother como un destino confiable y autorizado en la categoría. Usted puede provenir de una experiencia en operaciones, gestión de proyectos o propietario de productos, pero lo que le distingue es su capacidad para conectar el contexto empresarial con la ejecución técnica. Puede tomar una idea o un objetivo comercial, definirlo y documentarlo a través del proceso de producto, y traducirlo en requisitos claros e historias de usuarios que impulsan la entrega. Es ingenioso, orientado al detalle y proactivo acerca de desbloquear equipos y generar resultados medibles. Sobresalire en entornos donde se debe crear claridad desde la complejidad y el progreso depende de la coordinación entre los equipos. Lo que hará: Responsabilidades propias Definición de producto: entrada de las partes interesadas, necesidades de documentos, y traducirlas en requerimientos y riesgos de usuario para los equipos de ingeniería y datos. Construir y mantener herramientas ligeras pero efectivas (por ejemplo, rastreadores de hojas de Google, paneles de control) para monitorear el estado de la iniciativa y las métricas de rendimiento. Propio feedback del usuario: agregar, analizar y traducir los datos de retroalimentación y sentimiento del cliente en ideas prácticas sobre productos que guíen la priorización, influyen en la estrategia e informen mejoras continuas de la experiencia. Apoyar la medición e informes sobre iniciativas orientadas al producto, ayudando a las partes interesadas a comprender el impacto e identificar oportunidades de iteración. Servir como un tejido conectivo entre socios comerciales y técnicos asegurándose de que se entienda el porqué es documentado, y se ejecuta el ¿Cómo? Excelentes habilidades de comunicación escrita y verbal con atención a la claridad, consistencia y seguimiento. Experiencia preferida en optimización web y estrategia SEO. Exposición a medición de productos basados en datos e informes de rendimiento. Compensación: Salario básico: $ 140,000 a $ 160,000 + 10% Beneficios del bono: 401 ((k) más coincide Seguro dental seguro de salud Vision Insurance Paid Time Off Por qué te encantará este papel: Esta es una oportunidad única para operar en la intersección de Ventas, Operaciones, Producto y Tecnología traducir las prioridades empresariales en soluciones escalables que afectan directamente cómo A Place for Mom se conecta al cuidado adecuado. Si usted está apoyando a las familias directamente o impulsando la innovación detrás de escena, su trabajo en A Place for Mom hace una verdadera diferencia. Nuestros empleados viven los valores de la compañía todos los días: Misión sobre mí.: Encontramos un propósito en ayudar a los cuidadores y sus seres queridos mayores al abordar nuestro trabajo con empatía. Hacer cosas difíciles: Nos animamos resolviendo problemas desafiantes y lo vemos como una oportunidad para crecer. A Place for Mom utiliza E-Verify para confirmar la elegibilidad al empleo de todos los empleados recién contratados. Para obtener más información sobre E- Verify, incluidos sus derechos y responsabilidades, visite www.dhs.gov/E-Vertify . #J-18808-Ljbffr