Salesforce, Inc.
Manager, Strategic Events Analytics
Salesforce, Inc., Chicago, Illinois, United States, 60290
Salesforce is the world’s leading CRM, helping companies connect with customers in a
whole new way. Marketing powers Salesforce’s growth by turning digital and in-person
engagements into high-quality leads, opportunities, and revenue.
The Strategic Events Strategy & Operations team serves as the central operating and
decision-support function for Salesforce’s global Strategic Events portfolio. The team
partners closely with event leadership, Marketing Analytics, Demand Generation,
Marketing Operations, and Finance to help the organization plan, operate, measure, and
optimize in-person, virtual, and third-party programs.
The CoE is responsible for building clear operating frameworks, consistent metrics,
and scalable processes that enable informed decision-making across planning,
execution, and performance evaluation. A significant portion of the team’s work is
dedicated to analytics and measurement, with a focus on creating a reliable, consistent
view of event performance, audience impact, and business outcomes.
We prioritize self-service, standardization, and enablement, defining core KPIs,
developing scalable dashboards, and establishing reporting standards that create a single
source of truth for Strategic Events. In parallel, the team supports broader strategy and
operational work, including portfolio analysis, investment tradeoffs, and cross-functional
alignment, to move the organization away from ad-hoc reporting toward durable, data-
informed ways of working.
This team supports:
● Analytics and reporting to evaluate performance, audience impact, and ROI
across Strategic Events
● The development of scalable reporting frameworks that incorporate new
programs, audiences, and data sources
● Portfolio-level analysis to inform investment decisions, audience strategy, and
program optimization
We’re seeking a highly analytical and technically strong Strategic Events Analytics
Manager to lead measurement, reporting, and insight generation across Salesforce’s
global Strategic Events portfolio. This role sits at the intersection of data, business
strategy, and executive decision-making and is ideal for someone who brings deephands-on analytics expertise (SQL, Excel, Tableau; Python a plus), strong business
judgment, and a passion for building scalable, enablement-focused analytics that drive
decisions.
As a Level 7 individual contributor, this role brings a strong point of view on how
analytics should be applied across Strategic Events and helps guide the vision and
direction of measurement and reporting. The Analytics Manager influences the
evolution of measurement frameworks and reporting standards, delivers portfolio-level
insights, and serves as a senior analytical partner to Strategic Events leadership and
cross-functional teams—scaling impact through influence rather than direct people
management.
Key Responsibilities
● Lead analytics partnership with Strategic Events stakeholders to define business
questions, success metrics, and decision frameworks that inform planning,
execution, and investment decisions.
● Own end-to-end analytics and reporting across Strategic Events, including
proprietary events, executive programs, and third-party activations.
● Analyze large, complex datasets to surface strategic insights, risks, and
opportunities related to performance, audience engagement, pipeline impact,
and ROI.
● Define, evolve, and socialize KPIs, success metrics, and diagnostic views,
iterating on dashboards and reporting as organizational priorities change.
● Design, build, and maintain Tableau dashboards and self-service reporting that
are scalable, trusted, and decision-ready.
Write and maintain complex SQL queries to extract, transform, and analyze data
across multiple platforms.
● Use Google Sheets for advanced analysis and modeling; leverage Python where
applicable for deeper analysis, automation, or workflow optimization.
● Translate analytical findings into clear, executive-ready insights and
recommendations, influencing decisions at the senior leader level.
● Partner closely with Marketing Analytics, Marketing Operations, and Demand
Generation to ensure data quality, consistent tracking, and alignment on
reporting standards.
● Establish and reinforce analytics best practices, documentation, and
standards, reducing ad-hoc reporting and improving scalability across the
organization.
● Leverage AI-enabled tools and techniques to accelerate analysis, improve
insight generation, support dashboard iteration, and enhance documentation and
reporting workflows.
● Provide informal technical leadership and mentorship to other analysts
through guidance, peer review, and knowledge sharing.Required Qualifications
● Bachelor’s degree or equivalent practical experience in analytics, business,
economics, marketing, or a related field.
● 6–8+ years of experience in analytics, strategy, or operations roles with increasing
scope and ownership.
● Advanced proficiency in SQL, including complex joins, transformations, and
performance optimization.
● Strong proficiency in Tableau and Excel / Google Sheets.
● Demonstrated ability to translate ambiguous business needs into durable
metrics, dashboards, and decision-ready insights.
● Experience leveraging AI-enabled tools or techniques to improve analytical
efficiency, insight generation, documentation, or reporting workflows.
● Strong analytical thinking, attention to detail, and problem-solving skills.
● Excellent written and verbal communication skills, including experience
presenting insights to senior and executive stakeholders.
● Ability to operate independently and influence outcomes in a fast-paced,
ambiguous environment.
Preferred Qualifications
● Experience with Python, dbt, Snowflake, or modern analytics engineering
practices.
● Experience in B2B marketing, demand generation, or event analytics.
● Salesforce platform knowledge and/or marketing technology experience.
● Passion for analytics enablement, self-service, and raising data literacy across
teams.
● Interest in or experience leading analytics initiatives or mentoring analysts
without formal people management.When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr
whole new way. Marketing powers Salesforce’s growth by turning digital and in-person
engagements into high-quality leads, opportunities, and revenue.
The Strategic Events Strategy & Operations team serves as the central operating and
decision-support function for Salesforce’s global Strategic Events portfolio. The team
partners closely with event leadership, Marketing Analytics, Demand Generation,
Marketing Operations, and Finance to help the organization plan, operate, measure, and
optimize in-person, virtual, and third-party programs.
The CoE is responsible for building clear operating frameworks, consistent metrics,
and scalable processes that enable informed decision-making across planning,
execution, and performance evaluation. A significant portion of the team’s work is
dedicated to analytics and measurement, with a focus on creating a reliable, consistent
view of event performance, audience impact, and business outcomes.
We prioritize self-service, standardization, and enablement, defining core KPIs,
developing scalable dashboards, and establishing reporting standards that create a single
source of truth for Strategic Events. In parallel, the team supports broader strategy and
operational work, including portfolio analysis, investment tradeoffs, and cross-functional
alignment, to move the organization away from ad-hoc reporting toward durable, data-
informed ways of working.
This team supports:
● Analytics and reporting to evaluate performance, audience impact, and ROI
across Strategic Events
● The development of scalable reporting frameworks that incorporate new
programs, audiences, and data sources
● Portfolio-level analysis to inform investment decisions, audience strategy, and
program optimization
We’re seeking a highly analytical and technically strong Strategic Events Analytics
Manager to lead measurement, reporting, and insight generation across Salesforce’s
global Strategic Events portfolio. This role sits at the intersection of data, business
strategy, and executive decision-making and is ideal for someone who brings deephands-on analytics expertise (SQL, Excel, Tableau; Python a plus), strong business
judgment, and a passion for building scalable, enablement-focused analytics that drive
decisions.
As a Level 7 individual contributor, this role brings a strong point of view on how
analytics should be applied across Strategic Events and helps guide the vision and
direction of measurement and reporting. The Analytics Manager influences the
evolution of measurement frameworks and reporting standards, delivers portfolio-level
insights, and serves as a senior analytical partner to Strategic Events leadership and
cross-functional teams—scaling impact through influence rather than direct people
management.
Key Responsibilities
● Lead analytics partnership with Strategic Events stakeholders to define business
questions, success metrics, and decision frameworks that inform planning,
execution, and investment decisions.
● Own end-to-end analytics and reporting across Strategic Events, including
proprietary events, executive programs, and third-party activations.
● Analyze large, complex datasets to surface strategic insights, risks, and
opportunities related to performance, audience engagement, pipeline impact,
and ROI.
● Define, evolve, and socialize KPIs, success metrics, and diagnostic views,
iterating on dashboards and reporting as organizational priorities change.
● Design, build, and maintain Tableau dashboards and self-service reporting that
are scalable, trusted, and decision-ready.
Write and maintain complex SQL queries to extract, transform, and analyze data
across multiple platforms.
● Use Google Sheets for advanced analysis and modeling; leverage Python where
applicable for deeper analysis, automation, or workflow optimization.
● Translate analytical findings into clear, executive-ready insights and
recommendations, influencing decisions at the senior leader level.
● Partner closely with Marketing Analytics, Marketing Operations, and Demand
Generation to ensure data quality, consistent tracking, and alignment on
reporting standards.
● Establish and reinforce analytics best practices, documentation, and
standards, reducing ad-hoc reporting and improving scalability across the
organization.
● Leverage AI-enabled tools and techniques to accelerate analysis, improve
insight generation, support dashboard iteration, and enhance documentation and
reporting workflows.
● Provide informal technical leadership and mentorship to other analysts
through guidance, peer review, and knowledge sharing.Required Qualifications
● Bachelor’s degree or equivalent practical experience in analytics, business,
economics, marketing, or a related field.
● 6–8+ years of experience in analytics, strategy, or operations roles with increasing
scope and ownership.
● Advanced proficiency in SQL, including complex joins, transformations, and
performance optimization.
● Strong proficiency in Tableau and Excel / Google Sheets.
● Demonstrated ability to translate ambiguous business needs into durable
metrics, dashboards, and decision-ready insights.
● Experience leveraging AI-enabled tools or techniques to improve analytical
efficiency, insight generation, documentation, or reporting workflows.
● Strong analytical thinking, attention to detail, and problem-solving skills.
● Excellent written and verbal communication skills, including experience
presenting insights to senior and executive stakeholders.
● Ability to operate independently and influence outcomes in a fast-paced,
ambiguous environment.
Preferred Qualifications
● Experience with Python, dbt, Snowflake, or modern analytics engineering
practices.
● Experience in B2B marketing, demand generation, or event analytics.
● Salesforce platform knowledge and/or marketing technology experience.
● Passion for analytics enablement, self-service, and raising data literacy across
teams.
● Interest in or experience leading analytics initiatives or mentoring analysts
without formal people management.When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr