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Caesars Entertainment

Senior Specialist - POD Marketing (Las Vegas)

Caesars Entertainment, Las Vegas, Nevada, us, 89105

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Senior Specialist - POD Marketing (Las Vegas)

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Caesars Entertainment

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Job Description The Sr. Specialist – Marketing Pod performs ongoing tasks to support the Pod team in developing and executing marketing strategies for a subset of grouped properties.

Key responsibilities of the Marketing Coordinator role:

Act as a project owner for assigned marketing jobs

Manage project lifecycle from ideation to deployment in a timely manner

Initiate and expedite workflow process through Salesforce marketing process tool

Maintain and review marketing calendars

Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD

Ensure expenses for the event are within budget and strategic initiatives

Set up guests criteria, offer values, and make changes based on manager/director direction

Set up coupon structure and offer details based on manager/director direction

Coordinate with on-site marketing team to track execution of marketing activities and ensure all execution issues are resolved

Track inputs and feedback from other marketing functions on calendar plans

Manage post-event follow ups and reconcile expenses

Make improvements to templates and processes and create tools in support of business needs

Complete execution details for assigned marketing jobs

Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

Review rules and regulations for Events and Promotions and work with property partners to ensure accurate details and submission to regulatory agencies

Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs

Source and submit purchase orders for gifts/gift cards/cars needed for event execution

Handle contracts with 3rd party vendors

Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

Manage communication messaging: develop mail plan for subset of properties, develop creative guidance and layouts for mail pieces, draft value proposition and compelling copy, review and provide critical creative feedback, approve marketing material based on factual job details and basic creative guidance, create and maintain media grids

Serve as senior “go-to” person for the team: train new team members and answer questions from existing team members, assist with assignments of marketing jobs to the team, review proformas and costs if manager is not available, work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods, interface and interact with Enterprise wide Property Events Team, DM Team, Audit, Analytics, Property Senior Marketing Leaders, External Vendor Group, Internal Service Group, Studio, Brand and all other duties as assigned

Qualifications Education and Experience

Bachelor’s Degree in Marketing or related field preferred

One year previous Marketing experience within the Casino industry

Computer literate; experience working with Salesforce products a plus

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Minimum 21 years of age

Desired Qualities

Excellent interpersonal, communication, team building and problem‑solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

Demonstrated ability to multi-task and prioritize activities

Ability to present a vision and create advocates

Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and peers

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

About Us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino‑entertainment company in the U.S. and one of the world’s most diversified casino‑entertainment providers. Our resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

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