Sr. Manager, CRM & Business Applications
San Francisco Travel Association, San Francisco, CA, United States
Sr. Manager, CRM & Business Applications
San Francisco Travel is seeking a dynamic technology and business operations professional to manage CRM administration, business analysis, and application support initiatives. As an IT team member, this position blends traditional IT, CRM administration and business analysis. The Manager will work autonomously while collaborating across all departments to ensure CRM systems and business applications drive value for our clients, prospects, stakeholders, and staff.
What You’ll Be Doing
Technical & System Management
Support the administration of Salesforce and all associated products and applications, including system configuration, customization, and integration with other business systems
Manage user accounts, security settings, profiles, permissions, and role hierarchies
Conduct system audits and implement best practices to optimize CRM performance and user adoption
Coordinate with vendors, consultants, development teams, and internal stakeholders to support system enhancements, troubleshooting, and user acceptance testing
Develop and maintain documentation for system processes, workflows, and configurations
Plan and execute system upgrades, releases, and new feature implementations
Provide end‑user support including technical troubleshooting, routing requests to appropriate staff/departments, and follow‑up to ensure resolution
Identify opportunities to leverage technology solutions to reduce costs and enhance productivity
Establish and maintain data governance policies to ensure data accuracy and reduce redundancy
Identify and resolve data integrity concerns affecting CRM system accuracy
Generate reports and dashboards to provide insights into data health and system usage
Be liaison between onsite staff and MSP for IT support and project initiatives to ensure staff productivity
Business Operations & Support
Ensure the CRM is configured to support evolving business goals, with clean data, intuitive workflows, and actionable reporting
Work directly with stakeholders to understand pain points, anticipate needs, and deliver tailored solutions that improve daily operations
Gather requirements from stakeholders across departments, define needs, and prioritize enhancement requests
Design usable solutions that address business and technical objectives
Lead adoption efforts for new tools and processes and provide training for staff, ensuring smooth transitions and high user engagement
Act as a liaison between IT and business groups throughout the project lifecycle
Provide elevated support for member portal inquiries that cannot be resolved through initial support channels
Track down incomplete data and coordinate requests for new data with appropriate departments
Collaborate with leadership and cross‑functional teams to align technology initiatives with organizational goals and identify process improvements
Support organizational initiatives, cross‑functional technology projects, and represent SF Travel’s technology interest
Database management for events, participants, and revenue tracking as it relates to CRM systems
Other related duties as assigned by management
San Francisco Travel’s headquarters is located in the heart of the financial district boasting 360° views of the city. The work environment is fast‑paced, dynamic, as well as fun and rewarding. As the official Destination Marketing Organization, employees truly feel part of the city, taking care in their work, knowing it is contributing to the economic development of San Francisco. Employees of San Francisco Travel are required to be in‑the‑office a minimum of 4‑days per week per company policy, which is subject to change.
Qualifications
Education and Experience
Bachelor’s degree in Information Systems, Computer Science, Engineering or related field, or equivalent work experience
5+ years of progressive experience in CRM administration, business analysis, or related roles
Strong foundational technical skills with desire and capability to continue growing technical expertise
Proven experience administering Salesforce, including configuration, customization, and user management
Data analysis skills in Excel, SQL, Tableau or another analytical platform
Ability to define business processes from end to end and translate them into system requirements
Demonstratable project management skills with ability to handle multiple priorities and meet deadlines while maintaining attention to detail
Experience in end‑user support for web‑based applications and technologies
Strong analytical and problem‑solving capabilities
Excellent interpersonal skills to work effectively with both technical and non‑technical personnel at various levels
Outstanding written and verbal communication skills with appropriate diplomacy and sensitivity
Ability to maintain confidentiality of sensitive information
Self‑discipline and self‑motivation required to work both independently and collaboratively in a team environment
Preferred Skills
Knowledge of ETL tools, APIs, and other integration technologies
Experience with SQL Server, SSMS and SSIS
Experience with .NET and/or CFML
Familiarity with project management methodologies
Experience with change management and training facilitation
Previous work experience in DMO, CVB, hospitality, or tourism industry
Experience with business intelligence or data visualization tools
Proficiency with project management tools
Compensation
Salary Range: $110,000–$140,000 base compensation annually
Additional opportunity for annual incentive compensation based on performance and organizational results
Benefits
Generous vacation policy. You’ll get more than the typical 10 days.
Aside from all the national holidays that San Francisco Travel observes, you get a day off for your birthday that you can use any time of the year.
You get a pension. We will contribute and help you prepare for your future.
Cell phone credit. We’ll subsidize the cost of your phone plan.
Monthly commuter allowance.
Why Join Us
San Francisco Travel Association offers a dynamic and collaborative work environment with opportunities for professional growth and development. As part of our team, you will play a key role in promoting San Francisco and supporting the tourism industry in one of the world’s most vibrant cities.
Application Instructions
If you think you are the right candidate for this position, please email us the following as attachments:
1. Cover letter (no more than a page, telling us why you’re the right person for this role)
2. Detailed resume of your relevant experience. Note that a resume sent without a creative and functionally informative cover letter will only minimally be considered.
3. Future income requirements and/or expectations.
Send to the following email address: careers@sftravel.com
Equal Opportunity Statement
San Francisco Travel Association is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.
#J-18808-Ljbffr
San Francisco Travel is seeking a dynamic technology and business operations professional to manage CRM administration, business analysis, and application support initiatives. As an IT team member, this position blends traditional IT, CRM administration and business analysis. The Manager will work autonomously while collaborating across all departments to ensure CRM systems and business applications drive value for our clients, prospects, stakeholders, and staff.
What You’ll Be Doing
Technical & System Management
Support the administration of Salesforce and all associated products and applications, including system configuration, customization, and integration with other business systems
Manage user accounts, security settings, profiles, permissions, and role hierarchies
Conduct system audits and implement best practices to optimize CRM performance and user adoption
Coordinate with vendors, consultants, development teams, and internal stakeholders to support system enhancements, troubleshooting, and user acceptance testing
Develop and maintain documentation for system processes, workflows, and configurations
Plan and execute system upgrades, releases, and new feature implementations
Provide end‑user support including technical troubleshooting, routing requests to appropriate staff/departments, and follow‑up to ensure resolution
Identify opportunities to leverage technology solutions to reduce costs and enhance productivity
Establish and maintain data governance policies to ensure data accuracy and reduce redundancy
Identify and resolve data integrity concerns affecting CRM system accuracy
Generate reports and dashboards to provide insights into data health and system usage
Be liaison between onsite staff and MSP for IT support and project initiatives to ensure staff productivity
Business Operations & Support
Ensure the CRM is configured to support evolving business goals, with clean data, intuitive workflows, and actionable reporting
Work directly with stakeholders to understand pain points, anticipate needs, and deliver tailored solutions that improve daily operations
Gather requirements from stakeholders across departments, define needs, and prioritize enhancement requests
Design usable solutions that address business and technical objectives
Lead adoption efforts for new tools and processes and provide training for staff, ensuring smooth transitions and high user engagement
Act as a liaison between IT and business groups throughout the project lifecycle
Provide elevated support for member portal inquiries that cannot be resolved through initial support channels
Track down incomplete data and coordinate requests for new data with appropriate departments
Collaborate with leadership and cross‑functional teams to align technology initiatives with organizational goals and identify process improvements
Support organizational initiatives, cross‑functional technology projects, and represent SF Travel’s technology interest
Database management for events, participants, and revenue tracking as it relates to CRM systems
Other related duties as assigned by management
San Francisco Travel’s headquarters is located in the heart of the financial district boasting 360° views of the city. The work environment is fast‑paced, dynamic, as well as fun and rewarding. As the official Destination Marketing Organization, employees truly feel part of the city, taking care in their work, knowing it is contributing to the economic development of San Francisco. Employees of San Francisco Travel are required to be in‑the‑office a minimum of 4‑days per week per company policy, which is subject to change.
Qualifications
Education and Experience
Bachelor’s degree in Information Systems, Computer Science, Engineering or related field, or equivalent work experience
5+ years of progressive experience in CRM administration, business analysis, or related roles
Strong foundational technical skills with desire and capability to continue growing technical expertise
Proven experience administering Salesforce, including configuration, customization, and user management
Data analysis skills in Excel, SQL, Tableau or another analytical platform
Ability to define business processes from end to end and translate them into system requirements
Demonstratable project management skills with ability to handle multiple priorities and meet deadlines while maintaining attention to detail
Experience in end‑user support for web‑based applications and technologies
Strong analytical and problem‑solving capabilities
Excellent interpersonal skills to work effectively with both technical and non‑technical personnel at various levels
Outstanding written and verbal communication skills with appropriate diplomacy and sensitivity
Ability to maintain confidentiality of sensitive information
Self‑discipline and self‑motivation required to work both independently and collaboratively in a team environment
Preferred Skills
Knowledge of ETL tools, APIs, and other integration technologies
Experience with SQL Server, SSMS and SSIS
Experience with .NET and/or CFML
Familiarity with project management methodologies
Experience with change management and training facilitation
Previous work experience in DMO, CVB, hospitality, or tourism industry
Experience with business intelligence or data visualization tools
Proficiency with project management tools
Compensation
Salary Range: $110,000–$140,000 base compensation annually
Additional opportunity for annual incentive compensation based on performance and organizational results
Benefits
Generous vacation policy. You’ll get more than the typical 10 days.
Aside from all the national holidays that San Francisco Travel observes, you get a day off for your birthday that you can use any time of the year.
You get a pension. We will contribute and help you prepare for your future.
Cell phone credit. We’ll subsidize the cost of your phone plan.
Monthly commuter allowance.
Why Join Us
San Francisco Travel Association offers a dynamic and collaborative work environment with opportunities for professional growth and development. As part of our team, you will play a key role in promoting San Francisco and supporting the tourism industry in one of the world’s most vibrant cities.
Application Instructions
If you think you are the right candidate for this position, please email us the following as attachments:
1. Cover letter (no more than a page, telling us why you’re the right person for this role)
2. Detailed resume of your relevant experience. Note that a resume sent without a creative and functionally informative cover letter will only minimally be considered.
3. Future income requirements and/or expectations.
Send to the following email address: careers@sftravel.com
Equal Opportunity Statement
San Francisco Travel Association is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.
#J-18808-Ljbffr