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Grey

Copywriter

Grey, New York, New York, us, 10261

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Copywriter

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GREY , we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

Copywriter

Position Overview Partner with Art Director to develop, design and execute concept and copy for cross‑channel advertising initiatives. Create social‑first communications and copy that deliver the client’s message in the most persuasive and unexpected manner for successful interactions. A role that needs a deep understanding of how to speak for a destination and its community. Reports to the Associate Creative Director, Creative Director, Group Creative Director or Executive Creative Director.

Key Responsibilities

Ideate copy for pitches, campaigns and special projects

Maintain and manage organic social media for a client across all platforms

Generate usable headlines, taglines, treatments, scripts, long body copy, and storyboard copy

Conceive and execute advertising concepts based on agreed strategy

Maintain brand voice across channels by telling a compelling story

Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in‑house and new business needs

Participate in client meetings and presentations when necessary

Brainstorm creative concepts and develop original campaigns that are on strategy

Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up

Express ideas clearly not just on the page or screen, but face to face

Collaborate and partner with art director to ensure that both the copy and visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible

Remain current on latest creative trends globally; stay curious about award shows, case studies, production companies, and industry best practices to create impactful work

Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions

Remain curious about pop culture, social media trends and your audience’s interests and behaviours to infuse culturally relevant elements into briefs and campaigns

What You Will Need

2+ years of industry experience in a well‑established, creative role with a proven track record

1+ year of experience running organic Social Media channels for a business/company

Deep understanding of the Vegas space and its audience

Bachelor's degree in Advertising or equivalent

Social experience and organic success across platforms

Community Management experience (especially on X)

Agency experience working across all channels

A strong understanding of pitch deck building communication

Strong creative portfolio highlighting relevant/category experience

Solid written & verbal communication skills, with experience presenting

Experience working with large teams in client‑facing role

Excellent written and presentation skills

Able to gracefully handle multiple projects in a fast‑paced environment

Who You Are

Creative: Putting together two things to create a third thing no one’s ever seen before

Productive: Acting on ideas to make things happen and get stuff done

Collaborative: Focused on the greater good versus personal gain

Adaptable: Ready and able to embrace change

Pay Range $45,000 – $100,000 USD

Benefits We offer a competitive benefits package. Learn more at Grey’s benefits page.

Working Environment We believe great work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach including required in‑office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Statement GREY

is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Fraud Warning Grey does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @grey.com email address. If you suspect fraudulent activity, please report it to us immediately.

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