Cirona Labs
Overview
The Part Time Brand Ambassador is responsible for driving brand awareness through executing in-store tastings in outlets, ensuring outlets are merchandised with POS, and supporting the sales counterpart to educate budtenders and consumers about the portfolio. The role supports the state sales team along with the distributor. The main priority is to build brand awareness and drive trial for Lay Up Hemp drink. This role involves outreach to customers who are not purchasing our product, educating customers and store associates on Layup, visual merchandising, and representing the brand at events like trade shows and expos. Ideal candidates have experience in the cannabis industry or a related field, possess excellent communication skills, and are motivated, detail-oriented, and flexible. Availability on nights and weekends is a must.
Responsibilities
Develop a comprehensive understanding of Cirona Labs' product lines and effectively educate customers on each product. Act as the face of the portfolio in the market and support the sales counterpart to drive consumer conversion. Maintain a list of accounts to call and email weekly to secure non-buy outlets to buying outlets, and deliver incremental velocity and in-outlet execution. Support brand awareness and engagement to build and drive B2B growth. Provide visual merchandising and product placement within all assigned accounts. Conduct staff training sessions to drive education and brand awareness. Gather store traffic insights, collect feedback, and report market intelligence to senior leadership. Execute marketing requests from management, ensuring on-brand representation. Provide content to customers to promote our products on their webpages and on their social channels. Maintain professionalism and discretion regarding company matters.
Project Management
Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.
Administrative Work
Conduct ongoing research on cannabis events and trends. Prepare reports and recaps of training sessions and events, including feedback and surveys. Maintain a toolkit and educational materials. Update the CRM daily with customer interactions. Note: remove any extraneous formatting artifacts.
Basic Qualifications
2+ years of experience in sales and/or promotional role required. Strong time management skills, highly organized, and detail oriented. A self-starter who thrives in a fast-paced environment with flexibility. Knowledge or willingness to learn state-specific cannabis laws and regulatory compliance. Excellent written and verbal communication skills. An eye for aesthetics, styling, and brand presentation. 1+ years of experience in the legal cannabis industry preferred but not required. Must be at least 21 years of age. Must have a valid driver's license. Must have access to reliable transportation (commuter benefits apply). Ability to perform repetitive tasks for long periods of time.
Working Conditions And Physical Effort
Exposure to environments with dirt, dust, fumes, extreme temperatures, humidity, darkness, and noise. Daily exposure to physical risks, such as working around mechanical, chemical, and electrical hazards. Ability to wear PPE as defined by Cirona Labs; PPE will be provided. Position requires the ability to stand; and to lift and carry packages up to 50 pounds; ability to see, hear, and communicate professionally with all levels of associates and external vendors. High stress tolerance, adaptability, and flexibility to work in a changing environment.
Expectations
Will demonstrate, promote, and exemplify the Company's Core Values in People, Quality and Growth. May work in other areas of the facility, performing tasks outside of the scope of primary job functions as needed. Compliance with all company policies and procedures. Completes all required training.
Cirona Labs is an Equal Opportunity Employer and complies with ADA regulations as applicable.
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The Part Time Brand Ambassador is responsible for driving brand awareness through executing in-store tastings in outlets, ensuring outlets are merchandised with POS, and supporting the sales counterpart to educate budtenders and consumers about the portfolio. The role supports the state sales team along with the distributor. The main priority is to build brand awareness and drive trial for Lay Up Hemp drink. This role involves outreach to customers who are not purchasing our product, educating customers and store associates on Layup, visual merchandising, and representing the brand at events like trade shows and expos. Ideal candidates have experience in the cannabis industry or a related field, possess excellent communication skills, and are motivated, detail-oriented, and flexible. Availability on nights and weekends is a must.
Responsibilities
Develop a comprehensive understanding of Cirona Labs' product lines and effectively educate customers on each product. Act as the face of the portfolio in the market and support the sales counterpart to drive consumer conversion. Maintain a list of accounts to call and email weekly to secure non-buy outlets to buying outlets, and deliver incremental velocity and in-outlet execution. Support brand awareness and engagement to build and drive B2B growth. Provide visual merchandising and product placement within all assigned accounts. Conduct staff training sessions to drive education and brand awareness. Gather store traffic insights, collect feedback, and report market intelligence to senior leadership. Execute marketing requests from management, ensuring on-brand representation. Provide content to customers to promote our products on their webpages and on their social channels. Maintain professionalism and discretion regarding company matters.
Project Management
Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.
Administrative Work
Conduct ongoing research on cannabis events and trends. Prepare reports and recaps of training sessions and events, including feedback and surveys. Maintain a toolkit and educational materials. Update the CRM daily with customer interactions. Note: remove any extraneous formatting artifacts.
Basic Qualifications
2+ years of experience in sales and/or promotional role required. Strong time management skills, highly organized, and detail oriented. A self-starter who thrives in a fast-paced environment with flexibility. Knowledge or willingness to learn state-specific cannabis laws and regulatory compliance. Excellent written and verbal communication skills. An eye for aesthetics, styling, and brand presentation. 1+ years of experience in the legal cannabis industry preferred but not required. Must be at least 21 years of age. Must have a valid driver's license. Must have access to reliable transportation (commuter benefits apply). Ability to perform repetitive tasks for long periods of time.
Working Conditions And Physical Effort
Exposure to environments with dirt, dust, fumes, extreme temperatures, humidity, darkness, and noise. Daily exposure to physical risks, such as working around mechanical, chemical, and electrical hazards. Ability to wear PPE as defined by Cirona Labs; PPE will be provided. Position requires the ability to stand; and to lift and carry packages up to 50 pounds; ability to see, hear, and communicate professionally with all levels of associates and external vendors. High stress tolerance, adaptability, and flexibility to work in a changing environment.
Expectations
Will demonstrate, promote, and exemplify the Company's Core Values in People, Quality and Growth. May work in other areas of the facility, performing tasks outside of the scope of primary job functions as needed. Compliance with all company policies and procedures. Completes all required training.
Cirona Labs is an Equal Opportunity Employer and complies with ADA regulations as applicable.
#J-18808-Ljbffr