OMD
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Manager, Digital Activation/Investment
role at
OMD
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.
We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence and data‑based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to see the world through their eyes. We focus on finding greater empathy with the consumer to uncover insights and opportunities that deliver more valued and valuable connections.
Role Overview The
Manager, Digital Activation
owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates. Managers train those that report to them on client‑specific requirements, provide expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.
What This Role Calls For
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange‑based performance media, audience‑based buying, remarketing campaigns) both independently and in support of Associate Director.
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life‑cycle.
Maintain and organize campaign‑specific materials in the team’s shared drive.
Oversee daily campaign maintenance, handling internal questions regarding tracking and status of various campaigns handled by Associates and Senior Associates.
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates.
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly.
Communicate to creative teams if there is risk of not launching on time on various platforms.
Master media buying‑related technologies, including DSPs and social platforms.
Understand client performance objectives and develop successful strategies to meet them.
Hands‑on execution and in‑the‑field management of client campaigns.
Strong understanding of best practices and when to apply them on client campaigns.
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.
Translate advanced campaign goals to optimization tactics across all platforms.
Execute advanced QA standards across assigned campaigns.
Execute basic & advanced reporting analysis using 3rd‑party planning, activation & measurement tools.
Requirements
Understanding of Linear Upfront and Scatter Investment.
Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT.
Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media—how each media element performs alone, together, and how they constantly change.
Skilled in negotiation tactics.
Ability to multi‑task and work under pressure.
Strong analytical thinking and mathematical skills. Skilled in Excel, pivot tables, V‑lookups, etc.
Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP.
Excellent communication and writing skills.
Ability to organize and manage detailed work.
Strong project management skills.
Compensation and Benefits Compensation Range: $50,000—$95,000 USD. This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number or required in‑office days may be adjusted over time, potentially increasing based on business needs.
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Additional Details Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Design, Art/Creative, and Information Technology
Industries: Advertising Services
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Manager, Digital Activation/Investment
role at
OMD
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.
We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence and data‑based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to see the world through their eyes. We focus on finding greater empathy with the consumer to uncover insights and opportunities that deliver more valued and valuable connections.
Role Overview The
Manager, Digital Activation
owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates. Managers train those that report to them on client‑specific requirements, provide expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.
What This Role Calls For
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange‑based performance media, audience‑based buying, remarketing campaigns) both independently and in support of Associate Director.
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life‑cycle.
Maintain and organize campaign‑specific materials in the team’s shared drive.
Oversee daily campaign maintenance, handling internal questions regarding tracking and status of various campaigns handled by Associates and Senior Associates.
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates.
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly.
Communicate to creative teams if there is risk of not launching on time on various platforms.
Master media buying‑related technologies, including DSPs and social platforms.
Understand client performance objectives and develop successful strategies to meet them.
Hands‑on execution and in‑the‑field management of client campaigns.
Strong understanding of best practices and when to apply them on client campaigns.
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.
Translate advanced campaign goals to optimization tactics across all platforms.
Execute advanced QA standards across assigned campaigns.
Execute basic & advanced reporting analysis using 3rd‑party planning, activation & measurement tools.
Requirements
Understanding of Linear Upfront and Scatter Investment.
Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT.
Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media—how each media element performs alone, together, and how they constantly change.
Skilled in negotiation tactics.
Ability to multi‑task and work under pressure.
Strong analytical thinking and mathematical skills. Skilled in Excel, pivot tables, V‑lookups, etc.
Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP.
Excellent communication and writing skills.
Ability to organize and manage detailed work.
Strong project management skills.
Compensation and Benefits Compensation Range: $50,000—$95,000 USD. This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number or required in‑office days may be adjusted over time, potentially increasing based on business needs.
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Additional Details Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Design, Art/Creative, and Information Technology
Industries: Advertising Services
#J-18808-Ljbffr