Specialty Equipment Market Association
National Sales Manager – Malco Automotive and Auto Magic
Specialty Equipment Market Association, Barberton, Ohio, United States, 44203
Reports To:
VP, Sales and Product
Job Summary:
The National Sales Manager is responsible for leading and executing the sales strategy of the domestic automotive business across the US & Canada, managing and mentoring a high-performing team that includes three Regional Sales Managers and a Business Development Manager. This role focuses on achieving sales targets, driving business growth, expanding market share, and ensuring customer satisfaction across all regions.
Key Responsibilities Strategic Sales Leadership
Develop and implement a national sales strategy aligned with company goals and growth targets.
Manage authorized sales territories through a dual-brand strategy, ensuring our brands are positioned effectively to maximize market coverage, minimize channel conflict, and optimize market share.
Analyze market trends, competitor activities, and customer insights to identify opportunities for revenue growth.
Collaborate with marketing, product, and operations teams to align strategies and campaigns.
Team Management
Lead, coach and develop a metric-driven, high performing sales team.
Manage, coach, and support the regional sales team, ensuring consistent performance and accountability.
Manage the Business Development Manager to drive new client acquisition and market expansion in new and underserved markets.
Collaborate with the Inside Sales Manager and CRM Administrator to optimize lead conversion, customer support, and sales enablement functions.
Set clear KPIs, sales goals, and performance standards for all direct reports.
Sales Execution & Performance
Monitor national sales performance, pipeline development, and regional activity through CRM and reporting tools.
Conduct regular reviews with the team to assess progress and implement course corrections as needed.
Support high-value negotiations and opportunities when required.
Reporting & Forecasting
Provide accurate sales forecasting, pipeline analysis, product / competitive needs and market feedback to senior leadership.
Prepare and present national sales reports, insights, and recommendations for continuous improvement.
Customer & Partner Engagement
Build and maintain strong relationships with key clients, partners, and stakeholders.
Attend industry events, trade shows, and client meetings as the face of the national sales team
Required Skills & Qualifications
7-10 years of progressive sales leadership experience, including managing remote or regional teams
Proven track record of achieving or exceeding sales targets of a B2B-focused, manufactured product, ideally consumable
Strong leadership, coaching, and team development capabilities
Strategic thinking and data-based decision making
Excellent communication, negotiation, and analytical skills.
Attention to detail and strong organizational skills
Timely communication and reporting
Experience using CRM and other sales enablement tools preferred
Bachelor’s Degree (Business Administration, Marketing or related field) or an Associate’s Degree along with commensurate experience
Ability to travel nationally 25%-40%
Located and working in Malco’s Barberton, Ohio office is strongly preferred.
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VP, Sales and Product
Job Summary:
The National Sales Manager is responsible for leading and executing the sales strategy of the domestic automotive business across the US & Canada, managing and mentoring a high-performing team that includes three Regional Sales Managers and a Business Development Manager. This role focuses on achieving sales targets, driving business growth, expanding market share, and ensuring customer satisfaction across all regions.
Key Responsibilities Strategic Sales Leadership
Develop and implement a national sales strategy aligned with company goals and growth targets.
Manage authorized sales territories through a dual-brand strategy, ensuring our brands are positioned effectively to maximize market coverage, minimize channel conflict, and optimize market share.
Analyze market trends, competitor activities, and customer insights to identify opportunities for revenue growth.
Collaborate with marketing, product, and operations teams to align strategies and campaigns.
Team Management
Lead, coach and develop a metric-driven, high performing sales team.
Manage, coach, and support the regional sales team, ensuring consistent performance and accountability.
Manage the Business Development Manager to drive new client acquisition and market expansion in new and underserved markets.
Collaborate with the Inside Sales Manager and CRM Administrator to optimize lead conversion, customer support, and sales enablement functions.
Set clear KPIs, sales goals, and performance standards for all direct reports.
Sales Execution & Performance
Monitor national sales performance, pipeline development, and regional activity through CRM and reporting tools.
Conduct regular reviews with the team to assess progress and implement course corrections as needed.
Support high-value negotiations and opportunities when required.
Reporting & Forecasting
Provide accurate sales forecasting, pipeline analysis, product / competitive needs and market feedback to senior leadership.
Prepare and present national sales reports, insights, and recommendations for continuous improvement.
Customer & Partner Engagement
Build and maintain strong relationships with key clients, partners, and stakeholders.
Attend industry events, trade shows, and client meetings as the face of the national sales team
Required Skills & Qualifications
7-10 years of progressive sales leadership experience, including managing remote or regional teams
Proven track record of achieving or exceeding sales targets of a B2B-focused, manufactured product, ideally consumable
Strong leadership, coaching, and team development capabilities
Strategic thinking and data-based decision making
Excellent communication, negotiation, and analytical skills.
Attention to detail and strong organizational skills
Timely communication and reporting
Experience using CRM and other sales enablement tools preferred
Bachelor’s Degree (Business Administration, Marketing or related field) or an Associate’s Degree along with commensurate experience
Ability to travel nationally 25%-40%
Located and working in Malco’s Barberton, Ohio office is strongly preferred.
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