Sales Manager

Overview

This position will be responsible for developing, implementing and executing strategic marketing plans for an entire organization to attract potential customers and retain existing ones. The Marketing Manager will be a self-starter who oversees promotional events and improve client retention. The ideal candidate will have a positive attitude, a tireless work ethic and an insatiable appetite for growth and innovation.
Duties & Responsibilities

Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise.
Manage online brand presence (LinkedIn, Facebook, Twitter, etc.).
Create online marketing material (blogs, white papers, etc.).
Assist in marketing strategy development
Communicate with senior management about marketing initiatives and project metrics.
Co-coordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Manage agency relationship.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Education & Qualifications

Bachelor’s Degree in Marketing, Business Administration, Communications or related field 5+ years in marketing and promotion
Ability to work unpredictable hours, including some evenings and weekends
Excellent communication and decision-making skills
Familiarity with online content marketing and social media development strategies
Strong analytical and project management skills.
Confident and dynamic personality.
Proficiency in Microsoft Office Suites - Word, PowerPoint, Outlook & Excel
Other Details

Seniority Level: Associate
Industry: Transportation/Trucking/Railroad
Employment Type

Full-time
Please forward resumes to Debra Hartmann dhartmann@pailingroup.com www.pailingroup.com

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