Brunswick Corporation
Regional Sales Manager - Mid-Atlantic/North Florida
Brunswick Corporation, Florida, New York, United States
Regional Sales Manager – Mid‑Atlantic/North Florida
Join to apply for the Regional Sales Manager – Mid‑Atlantic/North Florida role at Brunswick Corporation. Position Overview
The Regional Sales Manager is responsible for driving sales growth, strengthening dealer relationships, and expanding Boston Whaler’s market presence across an assigned territory. This role supports Brunswick’s mission of delivering the safest, highest‑quality boats on the water and an exceptional ownership experience for every customer. The RSM will work collaboratively with dealers and internal teams to achieve wholesale and retail sales targets, improve customer satisfaction, and ensure regional performance that supports overall company profitability. Essential Functions
Sales & Market Performance
Achieve annual wholesale and retail sales goals by partnering with an established network of Boston Whaler dealers. Identify strategies and action plans to grow market share, improve dealer performance, and increase NPS scores. Implement and support the company‑approved sales and distribution plans ensuring total market coverage and penetration. Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability. Manage available incentive funds to maximize retail impact while maintaining budget compliance. Dealer Relationship Management
Build and maintain strong dealer partnerships through regular communication, coaching, and field visits. Support dealer inventory management, ensuring alignment with regional demand and company objectives. Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses. Recruit, onboard, and develop new dealers where appropriate to strengthen Boston Whaler’s network. Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction. Cross‑Functional Collaboration
Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development. Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences. Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries. Customer & Brand Experience
Represent Boston Whaler in a professional, polished manner consistent with the brand’s premium positioning and customer expectations. Demonstrate products and features to end users and assist in sales training of dealer personnel. Promote best practices to enhance the customer ownership experience and strengthen long‑term brand loyalty. Required Qualifications
Minimum 5 years of retail sales or channel management experience, preferably in the marine, RV, or automotive industries. Strong communication, presentation, and negotiation skills. Ability to analyze data, identify trends, and make strategic recommendations. Willingness to travel extensively, including some weekends for dealer visits, boat shows, and other events. Working knowledge, or ability to quickly learn various technologies and platforms. Preferred Qualifications
Bachelor’s degree in business, marketing, or a related field preferred. Boating experience is strongly preferred. Location in‑territory is ideal, but not mandatory. This position is a commission‑based pay structure, allowing you to earn based on your performance and sales achievements. The anticipated pay range for this position is $82,000 to $133,000 annually. Actual earnings will depend on various factors, including your sales skills, experience, market conditions, and individual performance. This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Why Brunswick
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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Join to apply for the Regional Sales Manager – Mid‑Atlantic/North Florida role at Brunswick Corporation. Position Overview
The Regional Sales Manager is responsible for driving sales growth, strengthening dealer relationships, and expanding Boston Whaler’s market presence across an assigned territory. This role supports Brunswick’s mission of delivering the safest, highest‑quality boats on the water and an exceptional ownership experience for every customer. The RSM will work collaboratively with dealers and internal teams to achieve wholesale and retail sales targets, improve customer satisfaction, and ensure regional performance that supports overall company profitability. Essential Functions
Sales & Market Performance
Achieve annual wholesale and retail sales goals by partnering with an established network of Boston Whaler dealers. Identify strategies and action plans to grow market share, improve dealer performance, and increase NPS scores. Implement and support the company‑approved sales and distribution plans ensuring total market coverage and penetration. Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability. Manage available incentive funds to maximize retail impact while maintaining budget compliance. Dealer Relationship Management
Build and maintain strong dealer partnerships through regular communication, coaching, and field visits. Support dealer inventory management, ensuring alignment with regional demand and company objectives. Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses. Recruit, onboard, and develop new dealers where appropriate to strengthen Boston Whaler’s network. Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction. Cross‑Functional Collaboration
Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development. Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences. Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries. Customer & Brand Experience
Represent Boston Whaler in a professional, polished manner consistent with the brand’s premium positioning and customer expectations. Demonstrate products and features to end users and assist in sales training of dealer personnel. Promote best practices to enhance the customer ownership experience and strengthen long‑term brand loyalty. Required Qualifications
Minimum 5 years of retail sales or channel management experience, preferably in the marine, RV, or automotive industries. Strong communication, presentation, and negotiation skills. Ability to analyze data, identify trends, and make strategic recommendations. Willingness to travel extensively, including some weekends for dealer visits, boat shows, and other events. Working knowledge, or ability to quickly learn various technologies and platforms. Preferred Qualifications
Bachelor’s degree in business, marketing, or a related field preferred. Boating experience is strongly preferred. Location in‑territory is ideal, but not mandatory. This position is a commission‑based pay structure, allowing you to earn based on your performance and sales achievements. The anticipated pay range for this position is $82,000 to $133,000 annually. Actual earnings will depend on various factors, including your sales skills, experience, market conditions, and individual performance. This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Why Brunswick
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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