Boston Whaler
Regional Sales Manager - Mid-Atlantic/North Florida
Boston Whaler, Florida, New York, United States
Regional Sales Manager - Mid-Atlantic/North Florida
Seattle, CA
Boston Whaler
seeks a motivated Regional Sales Manager to drive sales growth, strengthen dealer relationships, and expand market presence across the Mid‑Atlantic and North Florida region.
Position Overview The Regional Sales Manager is responsible for achieving wholesale and retail sales targets, enhancing dealer performance, and improving customer satisfaction. This role supports Boston Whaler’s mission of delivering the safest, highest-quality boats and an exceptional ownership experience.
Essential Functions
Achieve annual wholesale and retail sales goals in partnership with an established network of Boston Whaler dealers.
Identify strategies to grow market share, improve dealer performance, and increase NPS scores.
Implement and support company‑approved sales and distribution plans to ensure total market coverage and penetration.
Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability.
Manage incentive funds to maximize retail impact while maintaining budget compliance.
Dealer Relationship Management
Build and maintain strong dealer partnerships through regular communication, coaching, and field visits.
Support dealer inventory management to align with regional demand and company objectives.
Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses.
Recruit, onboard, and develop new dealers where appropriate to strengthen the Boston Whaler network.
Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction.
Cross‑Functional Collaboration
Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development.
Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences.
Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries.
Customer & Brand Experience
Represent Boston Whaler in a professional, polished manner consistent with the brand’s premium positioning and customer expectations.
Demonstrate products and features to end users and assist in sales training of dealer personnel.
Promote best practices to enhance the customer ownership experience and strengthen long‑term brand loyalty.
Required Qualifications
Minimum 5 years of retail sales or channel management experience, preferably in marine, RV, or automotive industries.
Strong communication, presentation, and negotiation skills.
Ability to analyze data, identify trends, and make strategic recommendations.
Willingness to travel extensively, including occasional weekends for dealer visits and events.
Working knowledge, or ability to quickly learn, of various technologies and platforms.
Preferred Qualifications
Bachelor’s degree in business, marketing, or a related field.
Boating experience.
Location within the assigned territory is ideal but not mandatory.
Compensation & Benefits The role offers a commission‑based pay structure with an anticipated annual pay range of $82,000 to $133,000. Actual earnings depend on individual performance and market conditions. The position is eligible for Brunswick’s comprehensive benefits program, including medical, dental, vision, paid vacation, 401(k) with up to 4% match, Health Savings Account, wellness program, product purchase discounts, and more.
About Brunswick Brunswick Boat Group is home to iconic marine brands such as Bayliner, Boston Whaler, Corvette, and Sea Ray. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Brunswick is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com.
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Boston Whaler
seeks a motivated Regional Sales Manager to drive sales growth, strengthen dealer relationships, and expand market presence across the Mid‑Atlantic and North Florida region.
Position Overview The Regional Sales Manager is responsible for achieving wholesale and retail sales targets, enhancing dealer performance, and improving customer satisfaction. This role supports Boston Whaler’s mission of delivering the safest, highest-quality boats and an exceptional ownership experience.
Essential Functions
Achieve annual wholesale and retail sales goals in partnership with an established network of Boston Whaler dealers.
Identify strategies to grow market share, improve dealer performance, and increase NPS scores.
Implement and support company‑approved sales and distribution plans to ensure total market coverage and penetration.
Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability.
Manage incentive funds to maximize retail impact while maintaining budget compliance.
Dealer Relationship Management
Build and maintain strong dealer partnerships through regular communication, coaching, and field visits.
Support dealer inventory management to align with regional demand and company objectives.
Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses.
Recruit, onboard, and develop new dealers where appropriate to strengthen the Boston Whaler network.
Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction.
Cross‑Functional Collaboration
Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development.
Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences.
Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries.
Customer & Brand Experience
Represent Boston Whaler in a professional, polished manner consistent with the brand’s premium positioning and customer expectations.
Demonstrate products and features to end users and assist in sales training of dealer personnel.
Promote best practices to enhance the customer ownership experience and strengthen long‑term brand loyalty.
Required Qualifications
Minimum 5 years of retail sales or channel management experience, preferably in marine, RV, or automotive industries.
Strong communication, presentation, and negotiation skills.
Ability to analyze data, identify trends, and make strategic recommendations.
Willingness to travel extensively, including occasional weekends for dealer visits and events.
Working knowledge, or ability to quickly learn, of various technologies and platforms.
Preferred Qualifications
Bachelor’s degree in business, marketing, or a related field.
Boating experience.
Location within the assigned territory is ideal but not mandatory.
Compensation & Benefits The role offers a commission‑based pay structure with an anticipated annual pay range of $82,000 to $133,000. Actual earnings depend on individual performance and market conditions. The position is eligible for Brunswick’s comprehensive benefits program, including medical, dental, vision, paid vacation, 401(k) with up to 4% match, Health Savings Account, wellness program, product purchase discounts, and more.
About Brunswick Brunswick Boat Group is home to iconic marine brands such as Bayliner, Boston Whaler, Corvette, and Sea Ray. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Brunswick is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com.
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