Regional Sales Director | South
Roland Foods, LLC, New York, NY, United States
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About Roland Foods Roland Foods, LLC, based in New York City, is an importer and distributor of high‑quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the company supplies exceptional specialty foods primarily under the Roland brand. The company serves the foodservice, retail, and industrial channels worldwide. Foodservice is the heart of the business, with the Roland® brand one of the industry’s most respected back‑of‑house brands. Roland Foods offers a wide range of products, from French Dijon mustard and Israeli couscous to Thai fish sauce and Mexican salsa macha, sourcing ingredients from the best places for flavor, quality, authenticity, and creativity.
About the Role The Regional Sales Director (RSD) is a quota‑carrying sales and leadership position for the South region. The ideal candidate is a motivated and experienced sales professional who can deploy the right talent, drive accountability, maximize regional growth, and execute corporate sales strategies while leading a high‑performing team.
Location Remote role; expected to be local to the South of the U.S.
Responsibilities
Oversee the selling process and sales team to deliver net sales expectations
Focus on Tier 1 customer accounts through interactions with customer leadership teams, buyers, category managers, and other decision makers to drive growth
Assist the regional team in developing individual sales plans to achieve overall regional growth targets
Coordinate with local and regional distributors to effectively service operators while maintaining exceptional service levels
Manage existing and new customer programs such as pricing, rebates, and sampling
Collaborate and partner with internal teams (Strategy, Revenue Management, Strategic Sourcing, Supply Chain) to develop sales strategies and solutions
Participate in demand planning to monitor forecast versus plans
Identify when plan adjustments are needed based on monthly and quarterly sales volumes
Provide ad‑hoc reports and presentations for sales leadership
Review monthly and quarterly sales volumes versus the plan for each market
Cultivate and manage profitable relationships with customers
Engage sales leadership as necessary (e.g., bring in SVP of Sales, CSO, CEO, Marketing, Culinary Teams)
Develop a clear understanding of the customer’s organizational/decision‑making structure to maneuver effectively within the organization
Deliver customer business reviews and category performance presentations
Participate in long‑term planning and execution with customer leadership
Communicate with Executive Leadership, Strategy, Revenue Management, Strategic Sourcing, Supply Chain, and People and Culture to lead aligned execution of how Roland Foods goes to market
Represent the West regional sales team by understanding day‑to‑day details and customer interactions to help develop and influence strategic decisions that affect the company
Deploy team resources and talent to maximize effective business plan delivery across National Accounts, National/Regional distributors, and street business customers
Actively look for business development opportunities and coordinate approach accordingly (e.g., private label, cross‑business/channel); hunting mindset required
Provide insights from the sales field back to the Strategy and Supply Chain teams
Build and maintain a strong team culture to boost morale across the organization
Set and communicate clear objectives for the team and individual members
Manage team budgets for salaries, travel, and entertainment
Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit
Provide the foundation for team effectiveness by creating and maintaining team processes
Apply training and coaching effectively for individual and team development
Complete performance evaluations for direct reports
Key Performance Metrics
Delivery of the business plans across customers to meet or exceed regional net sales targets
Individual quota attainment for new opportunity wins
Management capability (organizational health, attrition %) – people development
Quantifiable achievement of personal and team goals
Qualifications Required
10+ years of sales experience
5+ years of experience in the food industry, particularly selling in foodservice
General understanding of P&L and forecasting abilities
Proven leadership capabilities
Strong administrative and organizational skills with experience using a CRM program (preferably Salesforce) required
Strong communication and presentation skills in front of groups of all sizes
Preferred
Bachelor’s Degree and/or Culinary Arts Degree
Experience using a trade promotions program (TPM)
Ability to create executive‑level presentations
Organized, detail‑oriented with strong technical writing skills
Ability to travel up to 60%
Salary Range Base salary for this role will be $120,000 – $155,000. The role is bonus eligible. Salary offered at the company’s sole discretion based on qualifications, experience, and transferable skills.
Founded by immigrants, Roland Foods believes in the power of food to open minds, spark adventure, and bring diverse people together. We are committed to obtaining the highest‑quality ingredients and talent. Roland Foods is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic. Roland Foods considers qualified applicants with criminal histories in accordance with applicable federal, state, and local law. Roland Foods is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at peopleandculture@rolandfood.com.
Please read Roland Foods, LLC’s California Job Applicant Privacy Policy here.
#J-18808-Ljbffr
About Roland Foods Roland Foods, LLC, based in New York City, is an importer and distributor of high‑quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the company supplies exceptional specialty foods primarily under the Roland brand. The company serves the foodservice, retail, and industrial channels worldwide. Foodservice is the heart of the business, with the Roland® brand one of the industry’s most respected back‑of‑house brands. Roland Foods offers a wide range of products, from French Dijon mustard and Israeli couscous to Thai fish sauce and Mexican salsa macha, sourcing ingredients from the best places for flavor, quality, authenticity, and creativity.
About the Role The Regional Sales Director (RSD) is a quota‑carrying sales and leadership position for the South region. The ideal candidate is a motivated and experienced sales professional who can deploy the right talent, drive accountability, maximize regional growth, and execute corporate sales strategies while leading a high‑performing team.
Location Remote role; expected to be local to the South of the U.S.
Responsibilities
Oversee the selling process and sales team to deliver net sales expectations
Focus on Tier 1 customer accounts through interactions with customer leadership teams, buyers, category managers, and other decision makers to drive growth
Assist the regional team in developing individual sales plans to achieve overall regional growth targets
Coordinate with local and regional distributors to effectively service operators while maintaining exceptional service levels
Manage existing and new customer programs such as pricing, rebates, and sampling
Collaborate and partner with internal teams (Strategy, Revenue Management, Strategic Sourcing, Supply Chain) to develop sales strategies and solutions
Participate in demand planning to monitor forecast versus plans
Identify when plan adjustments are needed based on monthly and quarterly sales volumes
Provide ad‑hoc reports and presentations for sales leadership
Review monthly and quarterly sales volumes versus the plan for each market
Cultivate and manage profitable relationships with customers
Engage sales leadership as necessary (e.g., bring in SVP of Sales, CSO, CEO, Marketing, Culinary Teams)
Develop a clear understanding of the customer’s organizational/decision‑making structure to maneuver effectively within the organization
Deliver customer business reviews and category performance presentations
Participate in long‑term planning and execution with customer leadership
Communicate with Executive Leadership, Strategy, Revenue Management, Strategic Sourcing, Supply Chain, and People and Culture to lead aligned execution of how Roland Foods goes to market
Represent the West regional sales team by understanding day‑to‑day details and customer interactions to help develop and influence strategic decisions that affect the company
Deploy team resources and talent to maximize effective business plan delivery across National Accounts, National/Regional distributors, and street business customers
Actively look for business development opportunities and coordinate approach accordingly (e.g., private label, cross‑business/channel); hunting mindset required
Provide insights from the sales field back to the Strategy and Supply Chain teams
Build and maintain a strong team culture to boost morale across the organization
Set and communicate clear objectives for the team and individual members
Manage team budgets for salaries, travel, and entertainment
Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit
Provide the foundation for team effectiveness by creating and maintaining team processes
Apply training and coaching effectively for individual and team development
Complete performance evaluations for direct reports
Key Performance Metrics
Delivery of the business plans across customers to meet or exceed regional net sales targets
Individual quota attainment for new opportunity wins
Management capability (organizational health, attrition %) – people development
Quantifiable achievement of personal and team goals
Qualifications Required
10+ years of sales experience
5+ years of experience in the food industry, particularly selling in foodservice
General understanding of P&L and forecasting abilities
Proven leadership capabilities
Strong administrative and organizational skills with experience using a CRM program (preferably Salesforce) required
Strong communication and presentation skills in front of groups of all sizes
Preferred
Bachelor’s Degree and/or Culinary Arts Degree
Experience using a trade promotions program (TPM)
Ability to create executive‑level presentations
Organized, detail‑oriented with strong technical writing skills
Ability to travel up to 60%
Salary Range Base salary for this role will be $120,000 – $155,000. The role is bonus eligible. Salary offered at the company’s sole discretion based on qualifications, experience, and transferable skills.
Founded by immigrants, Roland Foods believes in the power of food to open minds, spark adventure, and bring diverse people together. We are committed to obtaining the highest‑quality ingredients and talent. Roland Foods is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic. Roland Foods considers qualified applicants with criminal histories in accordance with applicable federal, state, and local law. Roland Foods is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at peopleandculture@rolandfood.com.
Please read Roland Foods, LLC’s California Job Applicant Privacy Policy here.
#J-18808-Ljbffr