Integrated Packaging Machinery
The Sales Engineer role combines technical expertise with sales acumen to develop customer relationships, understand complex packaging challenges, and deliver customized solutions that maximize packaging line UPTIME for our clients.
Essential Job Functions Sales & Business Development
Identify and develop new business opportunities in the food, dairy, and beverage packaging industries
Build and maintain strong relationships with existing and prospective customers
Conduct site visits and line assessments to understand customer operational challenges
Prepare and present technical proposals and quotations for packaging system solutions
Negotiate contracts and close sales to meet or exceed revenue targets
Collaborate with internal teams to ensure customer satisfaction and project success
Technical Expertise & Solution Design
Analyze customer packaging line requirements and recommend appropriate automation solutions
Work closely with Application Engineers and Design Engineers to develop custom packaging systems
Provide technical guidance on conveyor systems, end‑of‑line equipment, and integration solutions
Support customers through the entire project lifecycle from initial consultation to installation
Conduct technical presentations to customers
Stay current with industry trends, technologies, and competitive landscape
Customer Support & Relationship Management
Serve as primary point of contact for assigned accounts
Coordinate with Project Management team to ensure timely project delivery
Support customers with technical questions and troubleshooting
Identify opportunities for upgrades, retrofits, and additional services
Gather customer feedback to inform product development initiatives
Other duties as assigned by management
Qualifications
Minimum 3‑5 years of sales experience in industrial equipment, packaging machinery, or related technical field
Experience in food, dairy, or beverage manufacturing environments preferred
Proven track record of meeting or exceeding sales targets over $15M year‑over‑year
Strong understanding of capital equipment packaging machinery, conveyor systems, and automation technologies
Knowledge of food safety regulations and sanitary design principles
Ability to read and interpret technical drawings and specifications
Familiarity with PLC controls and industrial automation systems
Understanding of material handling and end‑of‑line packaging processes
Previous experience selling packaging equipment or automation solutions
Knowledge of co‑packing operations and contract manufacturing
Understanding of lean manufacturing principles and operational efficiency
Experience with retrofitting and upgrading existing packaging lines
Project management experience or certification
Experience with trade shows and industry events
Technical writing and documentation skills
Proficiency in CRM software and Microsoft Office Suite
Understanding of Sandler Selling Principles
Educational Requirements
Bachelor’s degree in engineering (Mechanical, Electrical, Industrial, or related field) preferred
Travel Requirements
Domestic travel: Up to 50%
International travel: Occasional (5‑10%)
Customer site visits, trade shows, and training events
Physical Requirements
Ability to sit or stand for long periods, especially during travel or client meetings.
Ability to lift up to 25 pounds, such as product samples, marketing materials, or trade show supplies. Frequent walking, standing, and moving between client sites, vehicles, and meetings.
Visual acuity to read documents, product information, and computer screens.
Core Principles Unwavering Integrity
We refuse to compromise our ethics and high professional standards in order to achieve desired outcomes.
We do what is right.
We treat others the way we wish to be treated.
We do nothing to betray a confidence, stretch the truth, or mislead others.
If we are unable to honor a commitment we promptly inform those affected.
We accept responsibility and apologize if we erode trust.
Our words are constructive, respectful, and supportive of others and our company.
We freely share ideas and opinions, and deal with differences professionally.
We do not compromise the safety or well‑being of others or ourselves.
Servant’s Heart
We possess a never‑ending desire to serve and support others.
We understand that our work must satisfy our customer’s expectations for quality and value.
We are polite, respectful, and show great consideration for others time and needs.
Every opportunity to serve a customer is met with our can‑do attitude, empathy, and humility.
We seek first to understand before attempting to be understood.
We provide timely responses to customer requests.
Our friendliness and initiative make it easy for customers to work with us.
With great urgency we take definitive action to remedy unmet expectations.
We look for ways at every turn to exceed customer expectations.
Ownership Spirit
Our passion for employee ownership is demonstrated in everything we do.
We put forth the time and energy it takes to get a job done right.
We are collaborative team players who are highly relational and results driven.
We trust that employee owners have the customers’ and companies’ best interest in mind, so we focus on solutions rather than blame.
We make positive impressions through our professional appearance and conduct, attention to detail, and communication.
We are proud ambassadors of our products, services, and company.
Our attitude and actions help nurture a welcoming culture of inclusion, unity, and cooperation.
We are highly adaptable when faced with changing situations, conditions or complex problems.
We treat company resources as if they were our own.
Continuous Innovation and Improvement
We challenge the status quo and strive for excellence in all our work.
We proactively initiate improvements in our know‑how, products, services, safety, and processes.
We innovate through technology and process development to create differentiated value and customer experiences.
We engage in constant learning to improve our skills and understanding of our business.
We tenaciously identify and drive out waste.
When identifying problems we ask what we ourselves can do to improve the situation.
We share relevant learning with those who need to know.
We are relentless in our efforts to create and sustain organized work areas and process.
We initiate and embrace change for the opportunity it may present.
Job Specific
Presentation Skills – Uses communication skills to develop messages for various audiences. Able to measure audience response and adapt accordingly.
Sales Skills - Able to bring sales opportunities to closure with a customer focused mindset with consultative selling approach.
Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
Drive for Results - Meets expectations and completes tasks according to plan. Results-driven. Provides the objectives, resources and motivation needed to achieve quality results. Stays on a focused, efficient path for achieving results. Meets deadlines, hits milestones.
Problem Solving - Able to solve problems using logic, judgment and data to determine effective solutions.
Priority Setting - Plans and organizes work activities – ability to work independently and manage multiple projects simultaneously.
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Essential Job Functions Sales & Business Development
Identify and develop new business opportunities in the food, dairy, and beverage packaging industries
Build and maintain strong relationships with existing and prospective customers
Conduct site visits and line assessments to understand customer operational challenges
Prepare and present technical proposals and quotations for packaging system solutions
Negotiate contracts and close sales to meet or exceed revenue targets
Collaborate with internal teams to ensure customer satisfaction and project success
Technical Expertise & Solution Design
Analyze customer packaging line requirements and recommend appropriate automation solutions
Work closely with Application Engineers and Design Engineers to develop custom packaging systems
Provide technical guidance on conveyor systems, end‑of‑line equipment, and integration solutions
Support customers through the entire project lifecycle from initial consultation to installation
Conduct technical presentations to customers
Stay current with industry trends, technologies, and competitive landscape
Customer Support & Relationship Management
Serve as primary point of contact for assigned accounts
Coordinate with Project Management team to ensure timely project delivery
Support customers with technical questions and troubleshooting
Identify opportunities for upgrades, retrofits, and additional services
Gather customer feedback to inform product development initiatives
Other duties as assigned by management
Qualifications
Minimum 3‑5 years of sales experience in industrial equipment, packaging machinery, or related technical field
Experience in food, dairy, or beverage manufacturing environments preferred
Proven track record of meeting or exceeding sales targets over $15M year‑over‑year
Strong understanding of capital equipment packaging machinery, conveyor systems, and automation technologies
Knowledge of food safety regulations and sanitary design principles
Ability to read and interpret technical drawings and specifications
Familiarity with PLC controls and industrial automation systems
Understanding of material handling and end‑of‑line packaging processes
Previous experience selling packaging equipment or automation solutions
Knowledge of co‑packing operations and contract manufacturing
Understanding of lean manufacturing principles and operational efficiency
Experience with retrofitting and upgrading existing packaging lines
Project management experience or certification
Experience with trade shows and industry events
Technical writing and documentation skills
Proficiency in CRM software and Microsoft Office Suite
Understanding of Sandler Selling Principles
Educational Requirements
Bachelor’s degree in engineering (Mechanical, Electrical, Industrial, or related field) preferred
Travel Requirements
Domestic travel: Up to 50%
International travel: Occasional (5‑10%)
Customer site visits, trade shows, and training events
Physical Requirements
Ability to sit or stand for long periods, especially during travel or client meetings.
Ability to lift up to 25 pounds, such as product samples, marketing materials, or trade show supplies. Frequent walking, standing, and moving between client sites, vehicles, and meetings.
Visual acuity to read documents, product information, and computer screens.
Core Principles Unwavering Integrity
We refuse to compromise our ethics and high professional standards in order to achieve desired outcomes.
We do what is right.
We treat others the way we wish to be treated.
We do nothing to betray a confidence, stretch the truth, or mislead others.
If we are unable to honor a commitment we promptly inform those affected.
We accept responsibility and apologize if we erode trust.
Our words are constructive, respectful, and supportive of others and our company.
We freely share ideas and opinions, and deal with differences professionally.
We do not compromise the safety or well‑being of others or ourselves.
Servant’s Heart
We possess a never‑ending desire to serve and support others.
We understand that our work must satisfy our customer’s expectations for quality and value.
We are polite, respectful, and show great consideration for others time and needs.
Every opportunity to serve a customer is met with our can‑do attitude, empathy, and humility.
We seek first to understand before attempting to be understood.
We provide timely responses to customer requests.
Our friendliness and initiative make it easy for customers to work with us.
With great urgency we take definitive action to remedy unmet expectations.
We look for ways at every turn to exceed customer expectations.
Ownership Spirit
Our passion for employee ownership is demonstrated in everything we do.
We put forth the time and energy it takes to get a job done right.
We are collaborative team players who are highly relational and results driven.
We trust that employee owners have the customers’ and companies’ best interest in mind, so we focus on solutions rather than blame.
We make positive impressions through our professional appearance and conduct, attention to detail, and communication.
We are proud ambassadors of our products, services, and company.
Our attitude and actions help nurture a welcoming culture of inclusion, unity, and cooperation.
We are highly adaptable when faced with changing situations, conditions or complex problems.
We treat company resources as if they were our own.
Continuous Innovation and Improvement
We challenge the status quo and strive for excellence in all our work.
We proactively initiate improvements in our know‑how, products, services, safety, and processes.
We innovate through technology and process development to create differentiated value and customer experiences.
We engage in constant learning to improve our skills and understanding of our business.
We tenaciously identify and drive out waste.
When identifying problems we ask what we ourselves can do to improve the situation.
We share relevant learning with those who need to know.
We are relentless in our efforts to create and sustain organized work areas and process.
We initiate and embrace change for the opportunity it may present.
Job Specific
Presentation Skills – Uses communication skills to develop messages for various audiences. Able to measure audience response and adapt accordingly.
Sales Skills - Able to bring sales opportunities to closure with a customer focused mindset with consultative selling approach.
Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
Drive for Results - Meets expectations and completes tasks according to plan. Results-driven. Provides the objectives, resources and motivation needed to achieve quality results. Stays on a focused, efficient path for achieving results. Meets deadlines, hits milestones.
Problem Solving - Able to solve problems using logic, judgment and data to determine effective solutions.
Priority Setting - Plans and organizes work activities – ability to work independently and manage multiple projects simultaneously.
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