Loyalty Experience Platform Specialist
Kum & Go, Salt Lake City, UT, United States
Loyalty Experience Platform Specialist
Join to apply for the
Loyalty Experience Platform Specialist
role at
Kum & Go
About Maverik At Maverik, we don’t just offer jobs, we offer adventures.
Why this role matters This role directly impacts customer retention, loyalty engagement, and revenue growth by ensuring loyalty campaigns are executed accurately, optimized effectively, and aligned to customer behavior.
Location & Schedule This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.
Position Summary & Day-to-Day Responsibilities This role manages day-to-day loyalty platform operations, executing targeted campaigns, segmenting customers, and analyzing performance to drive stronger customer engagement and business outcomes.
Primary Responsibilities
Manage loyalty platform operations to deliver personalized, behavior-changing campaigns that strengthen customer relationships and boost retention
Partner with the Loyalty Manager to develop, implement, and optimize loyalty offers that drive sales, units, and gross profit
Work cross-functionally to set up, test, and deploy all loyalty promotions prior to launch
Collaborate with internal partners to identify, troubleshoot, and resolve issues impacting loyalty promotions and customer experience
Segment loyalty customers into actionable audiences based on purchase behavior and engagement patterns
Analyze historical purchase data to align customer segments with targeted campaigns
Create and deliver outbound reporting for internal and external stakeholders to measure loyalty program effectiveness
Support additional loyalty initiatives and projects as assigned
You’ll be a great fit for this adventure if you have
A customer-first mindset with a strong interest in loyalty, retention, and engagement
A hands-on, execution-focused approach with strong attention to detail
Analytical curiosity and comfort working with customer and transaction data
The ability to collaborate cross-functionally while owning day-to-day execution
Strong communication skills and confidence sharing insights and results
Required Experience
3+ years of experience working with loyalty platforms or loyalty capabilities
Experience with database marketing in a multi-channel retail environment
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Bachelor’s degree in a related field preferred
Bonus points if you also bring
Experience in the convenience store or food service industry
Experience executing customer segmentation and targeted offers
A creative mindset with the ability to ask big-picture questions
The Maverik Spirit You’re a clear communicator, collaborative team player, and problem-solver who focuses on what matters most, anticipates customer needs, and takes pride in delivering high-quality work.
Compensation & Benefits Pay Range:
$55,000–$65,000 + DOE and Bonus Opportunities
Benefits Include:
Full Health, Dental, and Vision Package with company contribution to cost
In-Store and Fuel Discounts
Retirement plan with company match (401K)
Eligible for the annual incentive bonus program
Profit Sharing:
When Maverik succeeds, so do you
Comprehensive Paid Time-Off Policy, along with additional perks and benefits
#J-18808-Ljbffr
Loyalty Experience Platform Specialist
role at
Kum & Go
About Maverik At Maverik, we don’t just offer jobs, we offer adventures.
Why this role matters This role directly impacts customer retention, loyalty engagement, and revenue growth by ensuring loyalty campaigns are executed accurately, optimized effectively, and aligned to customer behavior.
Location & Schedule This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.
Position Summary & Day-to-Day Responsibilities This role manages day-to-day loyalty platform operations, executing targeted campaigns, segmenting customers, and analyzing performance to drive stronger customer engagement and business outcomes.
Primary Responsibilities
Manage loyalty platform operations to deliver personalized, behavior-changing campaigns that strengthen customer relationships and boost retention
Partner with the Loyalty Manager to develop, implement, and optimize loyalty offers that drive sales, units, and gross profit
Work cross-functionally to set up, test, and deploy all loyalty promotions prior to launch
Collaborate with internal partners to identify, troubleshoot, and resolve issues impacting loyalty promotions and customer experience
Segment loyalty customers into actionable audiences based on purchase behavior and engagement patterns
Analyze historical purchase data to align customer segments with targeted campaigns
Create and deliver outbound reporting for internal and external stakeholders to measure loyalty program effectiveness
Support additional loyalty initiatives and projects as assigned
You’ll be a great fit for this adventure if you have
A customer-first mindset with a strong interest in loyalty, retention, and engagement
A hands-on, execution-focused approach with strong attention to detail
Analytical curiosity and comfort working with customer and transaction data
The ability to collaborate cross-functionally while owning day-to-day execution
Strong communication skills and confidence sharing insights and results
Required Experience
3+ years of experience working with loyalty platforms or loyalty capabilities
Experience with database marketing in a multi-channel retail environment
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Bachelor’s degree in a related field preferred
Bonus points if you also bring
Experience in the convenience store or food service industry
Experience executing customer segmentation and targeted offers
A creative mindset with the ability to ask big-picture questions
The Maverik Spirit You’re a clear communicator, collaborative team player, and problem-solver who focuses on what matters most, anticipates customer needs, and takes pride in delivering high-quality work.
Compensation & Benefits Pay Range:
$55,000–$65,000 + DOE and Bonus Opportunities
Benefits Include:
Full Health, Dental, and Vision Package with company contribution to cost
In-Store and Fuel Discounts
Retirement plan with company match (401K)
Eligible for the annual incentive bonus program
Profit Sharing:
When Maverik succeeds, so do you
Comprehensive Paid Time-Off Policy, along with additional perks and benefits
#J-18808-Ljbffr