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SalaryGuide

CRM Lead: Lifecycle & Behavioral Growth

SalaryGuide, El Paso, Texas, United States

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A leading analytics company in Alabama seeks an experienced CRM professional to own the Day-0 to Day-30 lifecycle, focusing on retention and conversion strategies. The ideal candidate has 5-10+ years in CRM or Behavioral Marketing, with a deep understanding of user psychology and expertise in multi-touch lifecycle journeys. Familiarity with tools like Optimove and Braze is a plus. This role is critical for enhancing engagement and driving brand loyalty through innovative campaigns. #J-18808-Ljbffr