HARLO
Distributor Development & Relationship Management
Deliver the annual sales plan for the defined territory
Visit Harlo distributors across the United States on a regular travel schedule
Strengthen relationships with dealer principals, sales managers, and service departments
Conduct business reviews and provide strategic sales guidance to distributors
Collaborate with distributors to identify sales opportunities and establish sales targets
Support onboarding of new distributors and assist with sales process integration
Drive sales of Harlo rough terrain forklifts and related products through distributor channels
Identify, pursue, and open new dealers within distributor territories
Increase sales of OEM service parts and promote ongoing maintenance programs
Work closely with internal Harlo teams to develop sales forecasts and territory plans
Support promotional campaigns, show units, and targeted marketing efforts
Product Training & Knowledge Development
Conduct in-person and virtual product training sessions for distributor sales and service staff
Ensure distributors understand key product advantages, specifications, and competitive positioning
Provide field feedback to Harlo’s engineering and product development teams for continuous improvement
Maintain up-to-date understanding of industry trends, competitor products, and market dynamics
Trade Shows, Demonstrations & Marketing Support
Represent Harlo Products at trade shows, open houses, and customer events
Perform live equipment demonstrations highlighting Harlo’s product performance and reliability
Assist the marketing team with gathering customer testimonials, photos, and field insights
Support promotional material distribution and ensure brand consistency and visibility across distributors including dealer website
Service & Aftermarket Support
Promote Harlo’s genuine parts program and encourage use of factory-authorized components
Provide service departments with parts information, inventory suggestions, and warranty education
Assist in resolving product or parts-related issues in collaboration with Harlo’s technical support team
Qualifications & Requirements Education & Experience
Bachelor’s degree in Business, Marketing, or a related field preferred
Minimum of 3–5 years of outside sales experience in heavy equipment, industrial machinery, or similar industry
Proven track record of building and growing dealer or distributor sales networks, ideally within the John Deere and Caterpillar network
Mechanical aptitude and ability to understand technical product details
Strong interpersonal and presentation skills
Self‑motivated, goal‑oriented, and capable of working independently
Excellent written and verbal communication skills
Ability to analyze market trends and adjust sales strategies accordingly
Proficient with CRM systems, Microsoft Office Suite, and digital communication tools
Travel Requirements
Willingness to travel extensively (approximately 60–75% of the time) throughout the United States
Valid driver’s license and clean driving record required
Performance Metrics
Distributor sales growth (units and parts)
Customer satisfaction and dealer engagement levels
Achievement of regional sales targets and revenue goals
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Machinery Manufacturing
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Deliver the annual sales plan for the defined territory
Visit Harlo distributors across the United States on a regular travel schedule
Strengthen relationships with dealer principals, sales managers, and service departments
Conduct business reviews and provide strategic sales guidance to distributors
Collaborate with distributors to identify sales opportunities and establish sales targets
Support onboarding of new distributors and assist with sales process integration
Drive sales of Harlo rough terrain forklifts and related products through distributor channels
Identify, pursue, and open new dealers within distributor territories
Increase sales of OEM service parts and promote ongoing maintenance programs
Work closely with internal Harlo teams to develop sales forecasts and territory plans
Support promotional campaigns, show units, and targeted marketing efforts
Product Training & Knowledge Development
Conduct in-person and virtual product training sessions for distributor sales and service staff
Ensure distributors understand key product advantages, specifications, and competitive positioning
Provide field feedback to Harlo’s engineering and product development teams for continuous improvement
Maintain up-to-date understanding of industry trends, competitor products, and market dynamics
Trade Shows, Demonstrations & Marketing Support
Represent Harlo Products at trade shows, open houses, and customer events
Perform live equipment demonstrations highlighting Harlo’s product performance and reliability
Assist the marketing team with gathering customer testimonials, photos, and field insights
Support promotional material distribution and ensure brand consistency and visibility across distributors including dealer website
Service & Aftermarket Support
Promote Harlo’s genuine parts program and encourage use of factory-authorized components
Provide service departments with parts information, inventory suggestions, and warranty education
Assist in resolving product or parts-related issues in collaboration with Harlo’s technical support team
Qualifications & Requirements Education & Experience
Bachelor’s degree in Business, Marketing, or a related field preferred
Minimum of 3–5 years of outside sales experience in heavy equipment, industrial machinery, or similar industry
Proven track record of building and growing dealer or distributor sales networks, ideally within the John Deere and Caterpillar network
Mechanical aptitude and ability to understand technical product details
Strong interpersonal and presentation skills
Self‑motivated, goal‑oriented, and capable of working independently
Excellent written and verbal communication skills
Ability to analyze market trends and adjust sales strategies accordingly
Proficient with CRM systems, Microsoft Office Suite, and digital communication tools
Travel Requirements
Willingness to travel extensively (approximately 60–75% of the time) throughout the United States
Valid driver’s license and clean driving record required
Performance Metrics
Distributor sales growth (units and parts)
Customer satisfaction and dealer engagement levels
Achievement of regional sales targets and revenue goals
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Machinery Manufacturing
#J-18808-Ljbffr