Dollar Shave Club
Senior Lifecycle and Retention Strategist
Dollar Shave Club, Durham, North Carolina, United States, 27703
Senior Lifecycle and Retention Strategist
Join the team at
Dollar Shave Club
as a Senior Lifecycle and Retention Strategist and help deepen subscriber engagement and drive revenue growth.
About Dollar Shave Club In 2011, Dollar Shave Club disrupted the shaving aisle with a viral video and a direct‑to‑consumer model that made great razors accessible, affordable, and fun to buy. Since then we have expanded beyond blades to a full line of grooming and personal care products available online or in stores. Our DNA remains focused on delivering real value and humor without BS.
Role Summary As a Senior Lifecycle and Retention Strategist you will develop and execute strategies that deepen subscriber engagement, strengthen loyalty, and build lasting connections with our brand.
Responsibilities
Develop strategies to increase subscriber retention and reactivate dormant accounts
Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
Own key retention KPIs such as churn, retention, payment success
Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product‑specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
Build and strengthen cross‑functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
Create targeted lifecycle campaigns that delight customers at every stage, turning first‑time buyers into lifelong loyal customers
Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
Act as business owner in all retention journey evolution together with Product and Tech teams
Assess and own retention policies, next best action and programs with the active subscriber base
Requirements
8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
Experience with large‑scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
Klayvio or equivalent ESP experience required
Strong collaboration skills with the ability to mentor and influence team members
Excellent cross‑functional collaboration skills
Deep analytical capabilities with experience with data analysis
Ability to derive actionable insights from large and complex data sets
Familiarity with marketing, e‑commerce, and payment processing technologies
Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
Bachelor’s degree, preferably in Marketing, Engineering or Computer Science
Position Type This is a full‑time exempt position.
Work Environment This position is hybrid, primarily working from our Durham, North Carolina headquarters. Relocation assistance is available.
Salary $145,000–$160,000 + Bonus
Benefits
Comprehensive benefit plans with low premium options, including medical, dental, and vision coverage, along with supplemental coverage options
Free life insurance, short‑term disability and long‑term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
Unlimited vacation and generous sick time
Half‑day Fridays year‑round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club Products
Monthly cell‑phone and work‑from‑home stipends
Application Process All applications must be submitted via our Applicant Tracking System, Greenhouse. Once you submit your application, recruiting will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position remains open until the role is filled.
Equal Opportunity Statement Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Reasonable Accommodation Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e‑mailing: accommodations@dollarshaveclub.com. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e‑mail address supplied.
Criminal History Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Contact & Notice Thank you for considering a career with Dollar Shave Club. Privacy Notice for California Job Applicants. Dollar Shave Club participates in the E‑Verify program. Please click the link for more information: https://www.dollarshaveclub.com/ev and https://www.dollarshaveclub.com/rtc.
#J-18808-Ljbffr
Dollar Shave Club
as a Senior Lifecycle and Retention Strategist and help deepen subscriber engagement and drive revenue growth.
About Dollar Shave Club In 2011, Dollar Shave Club disrupted the shaving aisle with a viral video and a direct‑to‑consumer model that made great razors accessible, affordable, and fun to buy. Since then we have expanded beyond blades to a full line of grooming and personal care products available online or in stores. Our DNA remains focused on delivering real value and humor without BS.
Role Summary As a Senior Lifecycle and Retention Strategist you will develop and execute strategies that deepen subscriber engagement, strengthen loyalty, and build lasting connections with our brand.
Responsibilities
Develop strategies to increase subscriber retention and reactivate dormant accounts
Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
Own key retention KPIs such as churn, retention, payment success
Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product‑specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
Build and strengthen cross‑functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
Create targeted lifecycle campaigns that delight customers at every stage, turning first‑time buyers into lifelong loyal customers
Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
Act as business owner in all retention journey evolution together with Product and Tech teams
Assess and own retention policies, next best action and programs with the active subscriber base
Requirements
8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
Experience with large‑scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
Klayvio or equivalent ESP experience required
Strong collaboration skills with the ability to mentor and influence team members
Excellent cross‑functional collaboration skills
Deep analytical capabilities with experience with data analysis
Ability to derive actionable insights from large and complex data sets
Familiarity with marketing, e‑commerce, and payment processing technologies
Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
Bachelor’s degree, preferably in Marketing, Engineering or Computer Science
Position Type This is a full‑time exempt position.
Work Environment This position is hybrid, primarily working from our Durham, North Carolina headquarters. Relocation assistance is available.
Salary $145,000–$160,000 + Bonus
Benefits
Comprehensive benefit plans with low premium options, including medical, dental, and vision coverage, along with supplemental coverage options
Free life insurance, short‑term disability and long‑term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
Unlimited vacation and generous sick time
Half‑day Fridays year‑round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club Products
Monthly cell‑phone and work‑from‑home stipends
Application Process All applications must be submitted via our Applicant Tracking System, Greenhouse. Once you submit your application, recruiting will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position remains open until the role is filled.
Equal Opportunity Statement Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Reasonable Accommodation Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e‑mailing: accommodations@dollarshaveclub.com. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e‑mail address supplied.
Criminal History Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Contact & Notice Thank you for considering a career with Dollar Shave Club. Privacy Notice for California Job Applicants. Dollar Shave Club participates in the E‑Verify program. Please click the link for more information: https://www.dollarshaveclub.com/ev and https://www.dollarshaveclub.com/rtc.
#J-18808-Ljbffr