Hy-Vee
Additional Considerations (if any):**-****At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.****Job Description:****Job Title:** Media Planner**Department:** Retail Media**FLSA:** Exempt**General Function:**The Media Planner is a key member of the RedMedia – Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution.**Core Competencies:*** Partnerships* Growth mindset* Results oriented* Customer focused* Professionalism**Reporting Relations:**Accountable and Reports to: Director, Media Planning & Ad OperationsPositions that Report to you: None**Primary Duties and Responsibilities:*** Develop and implement media strategies aligned with marketing objectives and target audience demographics.* Analyze market trends and consumer behavior to optimize media plans.* Maintain relationships with media vendors to ensure competitive pricing and added value opportunities.* Negotiates media buys, pricing, and media placement scheduling with vendors.* Conduct research to identify target audiences and media consumption habits.* Utilize demographic data and market research to refine media strategies.* Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.* Utilize analytics tools to track key performance indicators (KPIs).* Work closely with creative teams to ensure that ad creatives align with media strategies.* Provide input on ad formats and placements for maximum impact.* Stay up to date on industry trends, emerging technologies, and new media opportunities.* Recommend innovative and effective media solutions to enhance campaigns.**Knowledge, Skills, Abilities, and Worker Characteristics:*** Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media* Strong attention to detail* Proficient computer skills including Excel* Exhibits a great attitude with good relationship building skills* Ability to communicate well in written form and verbally* Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments* High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.**Education and Experience:*** Bachelor's degree in Marketing, Advertising, Communications, or a related field.* 2-3 years related experience, preferably in an agency or retailer setting* Strong analytical and strategic thinking skills.* Excellent negotiation and communication skills.* Familiarity with media planning tools and software.* Ability to work collaboratively in a fast-paced environment.* Detail-oriented with strong organizational skills.**Physical Requirements:*** Visual requirements include: ability to see detail at near range with or without correction.* Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than
10 pounds, and occasionally standing or walking.* Must be able to meet with customers.* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.**Working Conditions:**The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.**Equipment Used to Perform Job:**Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific
position.**Financial Responsibility:**
Budget Management**Contacts:**
Daily contact with key RedMedia stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.**Confidentiality:**
Access confidential information, including advertising rates, pricing information, and store sales and marketing events.Are you ready to smile, apply today.*Employment is contingent upon the successful completion of a pre employment drug screen.* #J-18808-Ljbffr
10 pounds, and occasionally standing or walking.* Must be able to meet with customers.* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.**Working Conditions:**The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.**Equipment Used to Perform Job:**Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific
position.**Financial Responsibility:**
Budget Management**Contacts:**
Daily contact with key RedMedia stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.**Confidentiality:**
Access confidential information, including advertising rates, pricing information, and store sales and marketing events.Are you ready to smile, apply today.*Employment is contingent upon the successful completion of a pre employment drug screen.* #J-18808-Ljbffr