Hy-Vee
Retail Marketing Coordinator - Kansas City Area
Hy-Vee, Des Moines, Iowa, United States, 50319
Additional Considerations (if any):**-****At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.****Job Description:****Job Title:**
Retail Marketing Communications Coordinator**Department:** Marketing**FLSA**: Exempt**General Function**Responsible for developing and executing the marketing and communications strategy for Hy-Vee, Inc. retail locations.**Core Competencies*** Partnerships* Growth mindset* Results oriented* Customer focused* Professionalism**Reporting Relations**Accountable and Reports to: Regional Marketing ManagerPositions that Report to you: None**Primary Duties and Responsibilities*** Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics.* Organizes and executes various marketing promotions in alignment with corporate office.* Oversees the implementation of the company’s brand strategies and corporate marketing initiatives.* Communicates strategy, objectives and goals effectively with retail leadership teams.* Works with Regional Marketing Manager to build local sponsorships and community programs.* Responsible for pre-event planning and day of event execution for various community and sponsorship related events.* Reports on effectiveness and outcomes of promotions and campaigns on as needed basis to Regional Marketing Manager.* Prepare marketing activity reports and metrics for measuring program and campaign success.* Maintains a detailed content calendar in alignment with corporate office and regional stores.* Assists and approves the development of local advertising and placement.* Assists with Merchandising recommendations and execution for the region.* Communicates budgetary needs to Regional Marketing Manager.* Acts as spokesperson for the region for various media outlets as directed by Regional Marketing Manager.* Manages and assists with responses to customer service inquiries via email and social media.* Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards.* Performs consumer research and adapts content, placement and creative for best performance.* Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.* Educates and trains store employees on traditional marketing best practices.* Reports to work when scheduled and on time.**Secondary Duties and Responsibilities**Performs other job-related duties and special projects as required.**Knowledge, Skills, Abilities and Worker Characteristics*** Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.* Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.* Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Excellent verbal and written communication skills.* Ability to identify problems, develop and execute solutions.* Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.* Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.**Education and Experience**Bachelor’s degree in Marketing, Advertising, Communications or related area, or equivalent work experience preferred. Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, CTV/OTT and event marketing preferred. Five years of similar or related work experience.**Physical Requirements*** Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.**Working Conditions**The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities.**Equipment Used to Perform Job**Standard office equipment including telephone, 10-key calculator, copier, fax, PC/Mac with word processing and spreadsheet software.**Contacts**Has daily contact with corporate office and stores, suppliers/vendors, and the general public.**Confidentiality**Has access to confidential information including knowledge of marketing tactics, advertising rates, pricing information, and store sales.Are you ready to smile, apply today.*Employment is contingent upon the successful completion of a pre employment drug screen.* #J-18808-Ljbffr
Retail Marketing Communications Coordinator**Department:** Marketing**FLSA**: Exempt**General Function**Responsible for developing and executing the marketing and communications strategy for Hy-Vee, Inc. retail locations.**Core Competencies*** Partnerships* Growth mindset* Results oriented* Customer focused* Professionalism**Reporting Relations**Accountable and Reports to: Regional Marketing ManagerPositions that Report to you: None**Primary Duties and Responsibilities*** Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics.* Organizes and executes various marketing promotions in alignment with corporate office.* Oversees the implementation of the company’s brand strategies and corporate marketing initiatives.* Communicates strategy, objectives and goals effectively with retail leadership teams.* Works with Regional Marketing Manager to build local sponsorships and community programs.* Responsible for pre-event planning and day of event execution for various community and sponsorship related events.* Reports on effectiveness and outcomes of promotions and campaigns on as needed basis to Regional Marketing Manager.* Prepare marketing activity reports and metrics for measuring program and campaign success.* Maintains a detailed content calendar in alignment with corporate office and regional stores.* Assists and approves the development of local advertising and placement.* Assists with Merchandising recommendations and execution for the region.* Communicates budgetary needs to Regional Marketing Manager.* Acts as spokesperson for the region for various media outlets as directed by Regional Marketing Manager.* Manages and assists with responses to customer service inquiries via email and social media.* Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards.* Performs consumer research and adapts content, placement and creative for best performance.* Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.* Educates and trains store employees on traditional marketing best practices.* Reports to work when scheduled and on time.**Secondary Duties and Responsibilities**Performs other job-related duties and special projects as required.**Knowledge, Skills, Abilities and Worker Characteristics*** Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.* Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.* Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Excellent verbal and written communication skills.* Ability to identify problems, develop and execute solutions.* Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.* Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.**Education and Experience**Bachelor’s degree in Marketing, Advertising, Communications or related area, or equivalent work experience preferred. Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, CTV/OTT and event marketing preferred. Five years of similar or related work experience.**Physical Requirements*** Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.**Working Conditions**The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities.**Equipment Used to Perform Job**Standard office equipment including telephone, 10-key calculator, copier, fax, PC/Mac with word processing and spreadsheet software.**Contacts**Has daily contact with corporate office and stores, suppliers/vendors, and the general public.**Confidentiality**Has access to confidential information including knowledge of marketing tactics, advertising rates, pricing information, and store sales.Are you ready to smile, apply today.*Employment is contingent upon the successful completion of a pre employment drug screen.* #J-18808-Ljbffr