Launch Potato
Lead Video Ad Copywriter
Launch Potato is a profitable digital media company reaching over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Why Join Us As a remote-first team spanning 15+ countries, we offer a high-growth, high-performance culture with speed, ownership, and measurable impact driving success.
Compensation Base salary $110,000 – $135,000 per year, plus profit‑sharing and competitive benefits.
Job Responsibilities
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks for high‑performing, conversion‑focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts.
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
Analyze campaign data, identify top‑performing messaging patterns, and guide ongoing optimizations.
Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
Write high‑impact copy for key campaigns and rapid‑test environments.
Innovation & Opportunity Sourcing
Identify new copy angles from market trends, consumer insights, competitor messaging, and internal data.
Translate insights into testable hypotheses and scalable messaging strategies.
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards.
Partner with vertical leads and compliance to enforce messaging guardrails.
Align copywriting strategy with regulatory requirements to mitigate risk.
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
Own the budget and resource allocation, maximizing ROI.
Build systems, workflows, and training resources to improve creative operations.
Qualifications
4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
At least 2 years in a creative leadership or editorial role managing writers or creative contributors.
Strong understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
Analytical mindset with the ability to interpret campaign data and optimize based on insights.
High proficiency in writing compelling video scripts for platforms such as TikTok, Reels, and YouTube.
Seniority Level Mid‑Senior Level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
EEO Statement Launch Potato is an Equal‑Employment‑Opportunity company committed to having a diverse, inclusive team. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other protected characteristic.
#J-18808-Ljbffr
Why Join Us As a remote-first team spanning 15+ countries, we offer a high-growth, high-performance culture with speed, ownership, and measurable impact driving success.
Compensation Base salary $110,000 – $135,000 per year, plus profit‑sharing and competitive benefits.
Job Responsibilities
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks for high‑performing, conversion‑focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts.
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
Analyze campaign data, identify top‑performing messaging patterns, and guide ongoing optimizations.
Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
Write high‑impact copy for key campaigns and rapid‑test environments.
Innovation & Opportunity Sourcing
Identify new copy angles from market trends, consumer insights, competitor messaging, and internal data.
Translate insights into testable hypotheses and scalable messaging strategies.
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards.
Partner with vertical leads and compliance to enforce messaging guardrails.
Align copywriting strategy with regulatory requirements to mitigate risk.
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
Own the budget and resource allocation, maximizing ROI.
Build systems, workflows, and training resources to improve creative operations.
Qualifications
4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
At least 2 years in a creative leadership or editorial role managing writers or creative contributors.
Strong understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
Analytical mindset with the ability to interpret campaign data and optimize based on insights.
High proficiency in writing compelling video scripts for platforms such as TikTok, Reels, and YouTube.
Seniority Level Mid‑Senior Level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
EEO Statement Launch Potato is an Equal‑Employment‑Opportunity company committed to having a diverse, inclusive team. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other protected characteristic.
#J-18808-Ljbffr