Launch Potato
Lead Video Copywriter – Launch Potato
Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are a data‑driven content and technology company headquartered in South Florida, with a remote‑first team spanning more than 15 countries. Our culture values speed, ownership, measurable impact and high performance.
Why Join Us? Accelerate your career by owning outcomes, moving fast and driving impact with a global team of high performers.
Compensation $110,000 – $135,000 per year.
Requirements
4–6 years of performance marketing copywriting experience with a robust portfolio of high‑performing ads across paid social, search, and programmatic
2+ years in a leadership or mentorship capacity (creative lead, editor-in-chief, player/coach)
Deep understanding of direct‑response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency writing compelling video scripts for TikTok, Reels, YouTube and similar platforms
Your Role Elevate Launch Potato’s copywriting function by driving performance across paid media while strengthening our brand voice, creative systems and strategic positioning.
Key Outcomes
Brand strategy & creative excellence
Own brand writing strategy across all paid media channels, ensuring consistent voice, messaging and positioning
Develop, refine, and scale positioning playbooks for conversion‑focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to lift channel performance
Copywriting leadership in performance marketing
Oversee velocity and performance of copy across paid social, search, display, and programmatic channels
Analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments
Innovation & opportunity sourcing
Identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video scriptwriting & compliance alignment
Develop compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and enforced
Mitigate risk by aligning copy strategy with regulatory requirements
Team & resource management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows and training resources to improve creative operations and knowledge sharing
Competencies
Strategic Copy Leadership: Develops and enforces standards, systems and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone and compliance.
Collaborative: Partners cross‑functionally with Compliance, Creative, Growth and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends, consumer feedback and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Benefits & Growth Base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not cost‑of‑living adjustments.
Equal Opportunity Employer We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other legally protected characteristics.
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Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are a data‑driven content and technology company headquartered in South Florida, with a remote‑first team spanning more than 15 countries. Our culture values speed, ownership, measurable impact and high performance.
Why Join Us? Accelerate your career by owning outcomes, moving fast and driving impact with a global team of high performers.
Compensation $110,000 – $135,000 per year.
Requirements
4–6 years of performance marketing copywriting experience with a robust portfolio of high‑performing ads across paid social, search, and programmatic
2+ years in a leadership or mentorship capacity (creative lead, editor-in-chief, player/coach)
Deep understanding of direct‑response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency writing compelling video scripts for TikTok, Reels, YouTube and similar platforms
Your Role Elevate Launch Potato’s copywriting function by driving performance across paid media while strengthening our brand voice, creative systems and strategic positioning.
Key Outcomes
Brand strategy & creative excellence
Own brand writing strategy across all paid media channels, ensuring consistent voice, messaging and positioning
Develop, refine, and scale positioning playbooks for conversion‑focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to lift channel performance
Copywriting leadership in performance marketing
Oversee velocity and performance of copy across paid social, search, display, and programmatic channels
Analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments
Innovation & opportunity sourcing
Identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video scriptwriting & compliance alignment
Develop compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and enforced
Mitigate risk by aligning copy strategy with regulatory requirements
Team & resource management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows and training resources to improve creative operations and knowledge sharing
Competencies
Strategic Copy Leadership: Develops and enforces standards, systems and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone and compliance.
Collaborative: Partners cross‑functionally with Compliance, Creative, Growth and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends, consumer feedback and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Benefits & Growth Base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not cost‑of‑living adjustments.
Equal Opportunity Employer We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other legally protected characteristics.
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