Launch Potato is hiring: Senior Manager, Video Ad Copywriting in Denver

Senior Manager, Video Ad Copywriting

Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.

Headquartered in South Florida with a remote‑first team spanning more than 15 countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

Compensation

$110,000 – $135,000 per year (plus profit‑sharing and competitive benefits).

Requirements

• 4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms such as TikTok, Reels, and YouTube.

Experience

4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.

Your Role

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

Outcomes

• Brand Strategy & Creative Excellence
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
  • Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
• Copywriting Leadership in Performance Marketing
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
  • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
  • Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
• Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own the budget and resource allocation for writing support while maximizing ROI.
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

Competencies

• Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
• Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
• Collaborative: Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
• Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.