Launch Potato is hiring: Senior Manager, Video Copywriting in Chicago

Overview

Join to apply for the Senior Manager, Video Copywriting role at Launch Potato.

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Compensation: $110,000 - $135,000 per year

Responsibilities

• Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
• Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting.
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
• Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations.
• Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
• Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments.
• Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Lead the development of compelling video scripts that drive performance and meet compliance standards; ensure messaging guardrails are clear and current.
• Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Manage a network of freelance writers and collaborators; own budget and resource allocation for writing support; build systems and training resources to improve operations.

Qualifications

• 4–6 years of performance marketing copywriting experience with a strong portfolio of high-performing ads across paid social, search, and programmatic.
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube.
• Experience leading copywriting teams and coordinating with Compliance to ensure regulatory alignment.

Competencies

• Strategic Copy Leadership: develops standards, systems, and messaging for scalable, high-conversion creative.
• Analytical & Results-Driven: uses data to inform creative iterations and improve campaign performance.
• Creative Excellence: strong writing ability across ads, scripts, headlines, with clarity, tone, and compliance.
• Collaborative: partners cross-functionally with Compliance, Creative, Growth, and Data.
• Proactive & Insightful: identifies opportunities from market trends and data to inform copy strategies.
• Mentorship & Ownership: leads contributors and freelancers while building scalable resources.

Additional information

Total compensation details: Base salary is set according to market rates and includes base pay, profit-sharing bonus, and competitive benefits. Early-career increases are based on company and personal performance.

EEO Statement: Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.