Launch Potato is hiring: Senior Manager, Video Copywriting in Denver

Senior Manager, Video Copywriting – Launch Potato

Join Launch Potato, a profitable digital media company that reaches over 30M monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. We are a discovery and conversion company connecting consumers with leading brands through data‑driven content and technology.

Why Join Us

Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. Our remote‑first team spans 15+ countries and is built on speed, ownership, and measurable impact.

Compensation

$110,000 - $135,000 per year. Base salary set according to market rates with profit‑sharing bonus and competitive benefits. Future increases are based on performance.

Must Have (Qualifications)

• 4-6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for TikTok, Reels, YouTube.

Experience

4-6 years of performance marketing copywriting and 2+ years in a leadership or mentorship capacity.

Your Role

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

Outcomes

• Brand Strategy & Creative Excellence
  • Own brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
  • Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
• Copywriting Leadership in Performance Marketing
  • Oversee velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
  • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
  • Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
• Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Video Scriptwriting & Compliance Alignment
  • Lead development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own budget and resource allocation for writing support while maximizing ROI.
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

Competencies

• Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
• Creative Excellence: Demonstrates exceptional writing ability across formats with attention to clarity, tone, and compliance.
• Collaborative: Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
• Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.

Total Compensation & Benefits

Base salary, profit‑sharing bonus, and competitive benefits. Once hired, future increases are based on performance, not annual cost‑of‑living adjustments.

Equal Employment Opportunity

Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.