Job Overview
NBC News Group is looking for a
Sr. Manager of DTC Retention & Engagement
to build and grow NBC News DTC business from the ground up.
Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals.
Key Responsibilities
Partner with product and data teams to identify behaviors that drive early engagement and retention.
Design and manage the subscriber onboarding journey across platforms (email, app, web).
Identify opportunities to increase engagement through recommendations, alerts, and editorial curation.
Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
Analyze data to identify drop‑off points and re‑engage users. Implement churn prediction models and proactive retention campaigns to reduce churn.
Partner with acquisition manager to ensure cohesive messaging and channel optimization.
Design and execute win‑back programs using targeted offers, new content experiences, and refreshed value propositions.
Create and deliver reports to key stakeholders and executive leadership.
Qualifications
5+ years of hands‑on experience in DTC growth or subscription marketing, ideally in digital media.
Deep understanding of the subscription funnel and lifecycle marketing.
Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship).
Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing.
Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams.
A user‑centric approach.
Highly organized, detail‑oriented, and action‑driven.
Passion for journalism and the NBC News mission.
Location and Remote Work Hybrid: Minimum of three days per week in the office, increasing to four days effective January 5, 2026. The Company reserves the right to change in‑office requirements at any time.
Salary Range $110,000.00 - $130,000.00 per year
Benefits Eligible for company‑sponsored benefits including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional discounts and perks.
EEO Statement As part of our selection process, external candidates may be required to attend an in‑person interview. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Disability Accommodation If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. Submit your request to AccessibilitySupport@nbcuni.com.
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Sr. Manager of DTC Retention & Engagement
to build and grow NBC News DTC business from the ground up.
Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals.
Key Responsibilities
Partner with product and data teams to identify behaviors that drive early engagement and retention.
Design and manage the subscriber onboarding journey across platforms (email, app, web).
Identify opportunities to increase engagement through recommendations, alerts, and editorial curation.
Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
Analyze data to identify drop‑off points and re‑engage users. Implement churn prediction models and proactive retention campaigns to reduce churn.
Partner with acquisition manager to ensure cohesive messaging and channel optimization.
Design and execute win‑back programs using targeted offers, new content experiences, and refreshed value propositions.
Create and deliver reports to key stakeholders and executive leadership.
Qualifications
5+ years of hands‑on experience in DTC growth or subscription marketing, ideally in digital media.
Deep understanding of the subscription funnel and lifecycle marketing.
Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship).
Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing.
Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams.
A user‑centric approach.
Highly organized, detail‑oriented, and action‑driven.
Passion for journalism and the NBC News mission.
Location and Remote Work Hybrid: Minimum of three days per week in the office, increasing to four days effective January 5, 2026. The Company reserves the right to change in‑office requirements at any time.
Salary Range $110,000.00 - $130,000.00 per year
Benefits Eligible for company‑sponsored benefits including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional discounts and perks.
EEO Statement As part of our selection process, external candidates may be required to attend an in‑person interview. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Disability Accommodation If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. Submit your request to AccessibilitySupport@nbcuni.com.
#J-18808-Ljbffr