Contrarian Thinking
Position Overview
At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way. We help build profitable, scalable businesses predictably, consistently, and less painfully. We buy businesses, teach our partners how to do acquisitions, then we help them scale to create enduring businesses they love to run. We’re looking for a
Product Marketing Manager
to own positioning, messaging, GTM, and lifecycle communication across our core products.
This role is responsible for defining who our products are for, how they’re positioned, and how they’re brought to market—from avatar (ICP) definition through launch execution, lifecycle messaging, and high-impact product content.
This role sits at the intersection of product, growth, and lifecycle marketing. It is a high-ownership role focused on clarity, execution, and measurable impact.
What You’ll Own Customer Avatars & Segmentation
Develop and maintain clear customer avatars (ICPs) across all core products
Define stage-based segmentation (awareness → activation → conversion → retention)
Translate qualitative insight and performance data into actionable audience definitions
Product Positioning & Messaging
Own value propositions, differentiation, and core narratives per product
Build messaging frameworks that adapt by avatar, product, and lifecycle stage
Ensure consistency across launches, email, landing pages, and sales assets
Go-To-Market (GTM) Execution
Lead GTM strategy and execution for launches, relaunches, and major initiatives
Partner with product, growth, content, and events teams to align timelines and deliverables
Define launch goals, success metrics, and post-launch learnings
Lifecycle & Email Marketing (HubSpot)
Own lifecycle messaging strategy and execution in HubSpot
Build and manage email journeys, broadcasts, and segmented campaigns
Ensure lifecycle communication is intentional, timely, and product-aligned
Iterate based on performance, not volume
Product-Related Content Creation
Create high-impact, product-focused content tied to launches and GTM motions
Write core assets such as launch emails, product explainers, offer narratives, and enablement content
Serve as the source of truth for product messaging that other teams adapt across channels
Cross-Functional Alignment
Act as the messaging source of truth across teams
Provide clear context and direction to ensure aligned execution
Bring structure and prioritization to fast-moving initiatives
What We're Looking For
5+ years of experience in product marketing, GTM, or lifecycle-led growth roles
Proven experience developing personas and turning insight into conversion-driving messaging
Hands-on experience managing email marketing in HubSpot
Strong writing skills for product narratives and launch content
Clear GTM instincts and comfort owning launches end-to-end
Ability to operate independently while driving alignment across teams
Located in Austin, TX, or willing to relocate
What Makes You Stand Out
You can turn customer insight into messaging that converts, not just sounds good
You’ve led or supported successful GTM motions and know how to coordinate cross-functional execution
You understand lifecycle marketing as a strategic lever, not a batch-and-blast channel
You’re hands‑on in HubSpot, comfortable building and iterating on lifecycle email flows
You write with clarity and conviction, especially when explaining complex or high‑consideration products
You bring structure to fast‑moving environments without slowing them down
You care about results and accountability, and you measure success by what actually moves the business
Who You Are
Deeply customer‑obsessed. You naturally think in avatars, motivations, objections, and moments of intent
Strong at turning insight into clear positioning, compelling narratives, and GTM plans that drive action
A clear, confident writer who enjoys creating high‑leverage product content such as launch emails, product narratives, and lifecycle sequences
Strong communicator who can bridge the gap between marketing and sales
Comfortable owning ambiguity and moving work forward without perfect inputs or heavy direction
Naturally cross‑functional. You bring clarity and alignment without relying on authority or hierarchy
Detail‑oriented with excellent project management skills
This role is perfect for someone who gets excited about defining the customer, shaping product narratives, and bringing offers to market with clarity and precision. You’ll own how our products are positioned, launched, and communicated across the lifecycle, with the autonomy to turn insight into action and clear accountability to conversion and revenue outcomes.
Location Austin, TX - Full-time in office.
Type of Employment Full-Time
Crew Benefits
100% Company‑paid health, dental, and vision for all full‑time Crew Members with an option to add any dependents.
Unlimited PTO Policy (with approval from your Direct Support) + 8 paid US holidays
On‑time direct deposit pay 2x/month
Option to enroll in a 401(k) plan via Vestwell with competitive match options
Learn expert deal‑making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community
#J-18808-Ljbffr
Product Marketing Manager
to own positioning, messaging, GTM, and lifecycle communication across our core products.
This role is responsible for defining who our products are for, how they’re positioned, and how they’re brought to market—from avatar (ICP) definition through launch execution, lifecycle messaging, and high-impact product content.
This role sits at the intersection of product, growth, and lifecycle marketing. It is a high-ownership role focused on clarity, execution, and measurable impact.
What You’ll Own Customer Avatars & Segmentation
Develop and maintain clear customer avatars (ICPs) across all core products
Define stage-based segmentation (awareness → activation → conversion → retention)
Translate qualitative insight and performance data into actionable audience definitions
Product Positioning & Messaging
Own value propositions, differentiation, and core narratives per product
Build messaging frameworks that adapt by avatar, product, and lifecycle stage
Ensure consistency across launches, email, landing pages, and sales assets
Go-To-Market (GTM) Execution
Lead GTM strategy and execution for launches, relaunches, and major initiatives
Partner with product, growth, content, and events teams to align timelines and deliverables
Define launch goals, success metrics, and post-launch learnings
Lifecycle & Email Marketing (HubSpot)
Own lifecycle messaging strategy and execution in HubSpot
Build and manage email journeys, broadcasts, and segmented campaigns
Ensure lifecycle communication is intentional, timely, and product-aligned
Iterate based on performance, not volume
Product-Related Content Creation
Create high-impact, product-focused content tied to launches and GTM motions
Write core assets such as launch emails, product explainers, offer narratives, and enablement content
Serve as the source of truth for product messaging that other teams adapt across channels
Cross-Functional Alignment
Act as the messaging source of truth across teams
Provide clear context and direction to ensure aligned execution
Bring structure and prioritization to fast-moving initiatives
What We're Looking For
5+ years of experience in product marketing, GTM, or lifecycle-led growth roles
Proven experience developing personas and turning insight into conversion-driving messaging
Hands-on experience managing email marketing in HubSpot
Strong writing skills for product narratives and launch content
Clear GTM instincts and comfort owning launches end-to-end
Ability to operate independently while driving alignment across teams
Located in Austin, TX, or willing to relocate
What Makes You Stand Out
You can turn customer insight into messaging that converts, not just sounds good
You’ve led or supported successful GTM motions and know how to coordinate cross-functional execution
You understand lifecycle marketing as a strategic lever, not a batch-and-blast channel
You’re hands‑on in HubSpot, comfortable building and iterating on lifecycle email flows
You write with clarity and conviction, especially when explaining complex or high‑consideration products
You bring structure to fast‑moving environments without slowing them down
You care about results and accountability, and you measure success by what actually moves the business
Who You Are
Deeply customer‑obsessed. You naturally think in avatars, motivations, objections, and moments of intent
Strong at turning insight into clear positioning, compelling narratives, and GTM plans that drive action
A clear, confident writer who enjoys creating high‑leverage product content such as launch emails, product narratives, and lifecycle sequences
Strong communicator who can bridge the gap between marketing and sales
Comfortable owning ambiguity and moving work forward without perfect inputs or heavy direction
Naturally cross‑functional. You bring clarity and alignment without relying on authority or hierarchy
Detail‑oriented with excellent project management skills
This role is perfect for someone who gets excited about defining the customer, shaping product narratives, and bringing offers to market with clarity and precision. You’ll own how our products are positioned, launched, and communicated across the lifecycle, with the autonomy to turn insight into action and clear accountability to conversion and revenue outcomes.
Location Austin, TX - Full-time in office.
Type of Employment Full-Time
Crew Benefits
100% Company‑paid health, dental, and vision for all full‑time Crew Members with an option to add any dependents.
Unlimited PTO Policy (with approval from your Direct Support) + 8 paid US holidays
On‑time direct deposit pay 2x/month
Option to enroll in a 401(k) plan via Vestwell with competitive match options
Learn expert deal‑making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community
#J-18808-Ljbffr