Align Technology
Marketing Manager, Special Markets
Align Technology, Raleigh, North Carolina, United States, 27601
Marketing Manager, Special Markets
at
Align Technology
This position is ideal for a mid-level marketing professional to join the Special Markets Marketing team as a Marketing Manager to help drive growth of Invisalign case volume and iTero utilization within the Dental Support Organization (DSO) channel. Partnering closely with Business Development Managers and cross-functional marketing teams, you’ll deliver customer‑centric insights, communications, and growth programs that accelerate adoption and conversion across B2B and B2C audiences. This role is customer‑facing and critical to shaping Align Technology’s DSO growth strategy and long‑term business success.
Department: Marketing
Location: US-North Carolina-Raleigh
Responsibilities
Partner closely with Business Development Managers to support account‑level growth strategies, pipeline acceleration, and expansion opportunities within DSOs.
Serve as a customer‑facing marketing lead, building strong relationships with DSO executives, marketing, and operations teams to understand business priorities and adoption barriers.
Develop and execute integrated B2B and B2C marketing strategies, communications, and growth programs to drive Invisalign case volume and iTero utilization.
Translate customer insights into scalable marketing programs, customized where needed to support DSO accounts.
Lead event and experiential marketing initiatives, including trade shows, live events, and virtual engagements, in collaboration with professional, product, and channel marketing teams.
Create DSO‑facing sales and marketing collateral in partnership with GP, Ortho, Product, and Special Markets Marketing teams.
Collaborate with marcom to execute targeted email and content campaigns to DSO C‑suite leaders, doctors, and practice teams.
Monitor growth program performance against forecasts, adoption metrics, and engagement KPIs; identify opportunities to optimize programs and improve outcomes.
What We're Looking For
Education: Bachelor’s degree in marketing or a related field; equivalent experience considered.
Experience: 6+ years of experience in customer, field, or growth marketing; experience working closely with sales or business development teams preferred.
Skills: Strong strategic marketing skills with the ability to translate insights into actionable growth programs; solid project management capabilities.
Communication: Excellent written, verbal, and presentation skills with comfort engaging directly with customers and senior stakeholders.
Teamwork: Proven ability to collaborate cross‑functionally and influence without authority in a fast‑paced environment.
Complementary Skills
Experience with digital marketing platforms, CRM tools, and marketing automation.
Strength in event marketing, professional engagement programs, and executive‑level communications.
Familiarity with DSOs, national/corporate accounts, healthcare, dental, medical device, or pharmaceutical industries.
Pay Transparency If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically. For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
Benefits
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back‑up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee Benefits
Short‑term and long‑term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre‑tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after‑tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay‑period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non‑exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
11 Company‑designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Non‑exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long‑term care, auto, home and pet insurance are available for purchase.
Review our
Applicant Privacy Policy
for additional information.
Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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at
Align Technology
This position is ideal for a mid-level marketing professional to join the Special Markets Marketing team as a Marketing Manager to help drive growth of Invisalign case volume and iTero utilization within the Dental Support Organization (DSO) channel. Partnering closely with Business Development Managers and cross-functional marketing teams, you’ll deliver customer‑centric insights, communications, and growth programs that accelerate adoption and conversion across B2B and B2C audiences. This role is customer‑facing and critical to shaping Align Technology’s DSO growth strategy and long‑term business success.
Department: Marketing
Location: US-North Carolina-Raleigh
Responsibilities
Partner closely with Business Development Managers to support account‑level growth strategies, pipeline acceleration, and expansion opportunities within DSOs.
Serve as a customer‑facing marketing lead, building strong relationships with DSO executives, marketing, and operations teams to understand business priorities and adoption barriers.
Develop and execute integrated B2B and B2C marketing strategies, communications, and growth programs to drive Invisalign case volume and iTero utilization.
Translate customer insights into scalable marketing programs, customized where needed to support DSO accounts.
Lead event and experiential marketing initiatives, including trade shows, live events, and virtual engagements, in collaboration with professional, product, and channel marketing teams.
Create DSO‑facing sales and marketing collateral in partnership with GP, Ortho, Product, and Special Markets Marketing teams.
Collaborate with marcom to execute targeted email and content campaigns to DSO C‑suite leaders, doctors, and practice teams.
Monitor growth program performance against forecasts, adoption metrics, and engagement KPIs; identify opportunities to optimize programs and improve outcomes.
What We're Looking For
Education: Bachelor’s degree in marketing or a related field; equivalent experience considered.
Experience: 6+ years of experience in customer, field, or growth marketing; experience working closely with sales or business development teams preferred.
Skills: Strong strategic marketing skills with the ability to translate insights into actionable growth programs; solid project management capabilities.
Communication: Excellent written, verbal, and presentation skills with comfort engaging directly with customers and senior stakeholders.
Teamwork: Proven ability to collaborate cross‑functionally and influence without authority in a fast‑paced environment.
Complementary Skills
Experience with digital marketing platforms, CRM tools, and marketing automation.
Strength in event marketing, professional engagement programs, and executive‑level communications.
Familiarity with DSOs, national/corporate accounts, healthcare, dental, medical device, or pharmaceutical industries.
Pay Transparency If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically. For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
Benefits
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back‑up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee Benefits
Short‑term and long‑term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre‑tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after‑tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay‑period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non‑exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
11 Company‑designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Non‑exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long‑term care, auto, home and pet insurance are available for purchase.
Review our
Applicant Privacy Policy
for additional information.
Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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