Market Strategy and Research Analyst
California State University, Northridge, Los Angeles, California, United States, 90079
Market Strategy and Research Analyst
California State University, Northridge
Requirements
Master's in Marketing Analytics or MBA with concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics.
Demonstrated proficiency in A/B and multivariate testing, SEO link building, CRMs, data mining software, classification and prediction algorithms.
Responsibilities
Conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other aspects of higher education.
Research similar universities and programs to inform feature and benefits decisions for department’s programs during development.
Design and implement research, analyze and report on cross-channel marketing campaign performance, track and report landing page conversion results, analyze website usability, design and content metrics.
Provide statistics on workforce and occupational outcomes to evaluate demands for current and future programs.
Gather data on prospective student demographics, psychographics, preferences and needs.
Establish a systematic process to contact current students and alumni to determine success during the student lifecycle.
Produce quantitative and qualitative reports.
Primary point of contact for external research partners and oversee all external and internal marketing research efforts.
Work with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college's programs and initiatives.
Utilize information from industry/higher education studies and vendor research libraries to pull data for internal stakeholders.
Conduct data analysis to inform strategic and tactical decision-making in marketing and recruitment.
Serve as subject matter expert in marketing and communications research methodologies and reporting techniques.
Perform site audits on Google, AdWords, GradSchools and other advertising platforms.
Assist in reviewing printed and digital marketing materials, including marketing automation communications.
Make tactical recommendations in support of marketing recruitment and strategic planning activities.
Provide general administrative support for the Marketing and Communications Department.
Compensation $93,876 per year pursuant to the CBA currently in force.
Contact California State University, Northridge 18111 Nordhoff Street, Office of Human Resources, University Hall 165, Northridge, CA 91330 Interested parties contact Luis Chavez, Associate Director, Talent Acquisition/Compensation, at applications @csun.edu.
Apply To apply, visit https://careers.pageuppeople.com/873/nr/en-us/job/554273/market-strategy-and-research-analyst
#J-18808-Ljbffr
Requirements
Master's in Marketing Analytics or MBA with concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics.
Demonstrated proficiency in A/B and multivariate testing, SEO link building, CRMs, data mining software, classification and prediction algorithms.
Responsibilities
Conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other aspects of higher education.
Research similar universities and programs to inform feature and benefits decisions for department’s programs during development.
Design and implement research, analyze and report on cross-channel marketing campaign performance, track and report landing page conversion results, analyze website usability, design and content metrics.
Provide statistics on workforce and occupational outcomes to evaluate demands for current and future programs.
Gather data on prospective student demographics, psychographics, preferences and needs.
Establish a systematic process to contact current students and alumni to determine success during the student lifecycle.
Produce quantitative and qualitative reports.
Primary point of contact for external research partners and oversee all external and internal marketing research efforts.
Work with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college's programs and initiatives.
Utilize information from industry/higher education studies and vendor research libraries to pull data for internal stakeholders.
Conduct data analysis to inform strategic and tactical decision-making in marketing and recruitment.
Serve as subject matter expert in marketing and communications research methodologies and reporting techniques.
Perform site audits on Google, AdWords, GradSchools and other advertising platforms.
Assist in reviewing printed and digital marketing materials, including marketing automation communications.
Make tactical recommendations in support of marketing recruitment and strategic planning activities.
Provide general administrative support for the Marketing and Communications Department.
Compensation $93,876 per year pursuant to the CBA currently in force.
Contact California State University, Northridge 18111 Nordhoff Street, Office of Human Resources, University Hall 165, Northridge, CA 91330 Interested parties contact Luis Chavez, Associate Director, Talent Acquisition/Compensation, at applications @csun.edu.
Apply To apply, visit https://careers.pageuppeople.com/873/nr/en-us/job/554273/market-strategy-and-research-analyst
#J-18808-Ljbffr