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ektello

Marketing Retail Channel Specialist

ektello, Plano, Texas, us, 75086

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Retail Channel Specialist Top Skills

Analytical/data-curious mindset

Effective collaboration

Strong attention to detail

Organization

Operational execution

Summary The Retail Channel Specialist supports marketing and retail operations by researching market conditions at the local, regional, and national level to determine potential sales opportunities. This role focuses on analyzing competitive data, supporting retail execution, and ensuring operational processes and tools function effectively across retail channels—preferably within a storefront retail environment.

Key Responsibilities

Forecast and track marketing and sales trends through data analysis

Conduct research on consumer opinions and marketing strategies in collaboration with marketing professionals and cross‑functional partners

Develop and evaluate data collection methods such as surveys, opinion polls, and questionnaires

Gather and analyze competitive data related to pricing, sales performance, and marketing/distribution methods

Measure the effectiveness of marketing, advertising, and communication programs

Provide operational support for retail accounts internally and with customers

Partner closely with Retail Channel Operations and cross‑functional teams to ensure tools, resources, and processes function correctly

Support execution and analysis of key strategic retail initiatives

Work directly with corporate retail account teams locally and nationally to establish operational processes and measure execution success

Assess operational market opportunities across channels, geographies, and service levels to improve sales performance and inform go‑to‑market strategies

Develop repeatable, stable, and intuitive processes that enable retail teams to focus on serving customers

Clearly communicate complex and rapidly changing information to stakeholders in a concise, easy‑to‑understand manner

Skills

Strong verbal and written communication, customer service, interpersonal, and negotiation skills

Ability to work independently, manage time effectively, and prioritize competing demands

Knowledge of principles and methods for promoting, merchandising, and selling products or services

Understanding of media production, communication, and content dissemination techniques

Proven ability to simplify complex ideas and influence stakeholders at all levels

Qualifications

Bachelor’s degree required (Marketing or related field preferred)

2–4 Years Of Related Experience Required

Bachelor’s degree plus an additional 3 years of relevant retail experience preferred

Retail Storefront Experience Strongly Preferred

Demonstrated experience supporting multiple accounts and retail operations

Strong cross‑functional collaboration skills and ability to lead project work within large, dynamic teams

Experience developing operational processes and performance measurements

Understanding of retail development, store systems, and in‑store equipment highly desired

Proficiency in PowerPoint, Word, and Excel

Excellent organizational skills, attention to detail, and time management

Ability to adapt quickly in a fast‑paced, consumer‑driven environment

Ability to travel approximately 10% of the time

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