Nexstar Media Group
divh2Account Executive/h2pWGNO/WNOL is looking for an Account Executive to join our team in New Orleans, Louisiana!/ppThe Sales Account Executive is responsible for generating available local advertising dollars for the station group through the sale of commercial television and digital marketing solutions to advertising agencies or local advertisers. They should bring solutions to these businesses with Nexstars full suite of media and digital products./ppPrincipal Duties and Responsibilities:/pulliProspect, qualify, develop, close, and grow new digital advertising business./liliPlan and organize a sales strategy. Monitor and track sales plan and assigned strategies./liliPrepare quarterly sales revenue budget and target goal and is responsible for achieving budget and sales quotas established with management. Evaluate performance results against goals./liliConduct in-depth needs analysis to understand each clients unique advertising goals./liliDevelop and present customized digital
tv advertising solutions./liliMake in-person presentations to agency buyers and planners or local advertisers./liliBook orders and negotiate spot placement and rates based on the parameters for rate negotiations set by sales management and the advertiser parameters for each advertising campaign./liliServe agencies/clients as a market expert by providing information on the respective platform and the competition./liliVerify accuracy of clients scheduled dates and times on a regular basis; verify clients billing based on quoted audience delivery; handle preemptions/make goods in a timely fashion to client and station satisfaction./liliAnalyze client needs and interests. Establish and maintain a positive working relationship with assigned/designated agencies and clients through frequent contact in person or electronic communication and promote the station and sell available inventory. Resolve clients issues or complaints./liliEstablish credible relationships with local businesses and their decision makers./li/ulpSpecialized Knowledge/Skills/Abilities:/pulliValid drivers license with an acceptable driving record./liliProficiency with computers, telephones, copiers, scanners, and modern office equipment,
MS Office products required./liliExcellent communication and negotiation skills./liliHigh level of interpersonal skills to handle sensitive and confidential situations. Requires demonstrable knowledge of common digital platforms./liliSelf-motivated, goal-oriented, and a strong team player./liliDetail-oriented with problem solving and analytical skills./liliIndependent judgment is required to plan, prioritize, and organize diversified workload./liliMust have the ability to work with minimal supervision and ability to multi-task./liliKnowledge of digital sales and marketing with experience in social, streaming, SEM, and targeted display or video./liliPresentation experience, excellent written and verbal communications essential./li/ulpEducation/Experience:/pulliBachelors degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience./liliMinimum one to two years experience in business-to-business sales, preferably in digital marketing or the media field. Digital advertising experience required./liliA strong track record of meeting or exceeding sales targets./li/ulpWork Environment/Physical Requirements:/pulliHigh stress, high energy environment with deadline pressures./liliCreative thinking is essential./liliPromote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful!/li/ul/div
tv advertising solutions./liliMake in-person presentations to agency buyers and planners or local advertisers./liliBook orders and negotiate spot placement and rates based on the parameters for rate negotiations set by sales management and the advertiser parameters for each advertising campaign./liliServe agencies/clients as a market expert by providing information on the respective platform and the competition./liliVerify accuracy of clients scheduled dates and times on a regular basis; verify clients billing based on quoted audience delivery; handle preemptions/make goods in a timely fashion to client and station satisfaction./liliAnalyze client needs and interests. Establish and maintain a positive working relationship with assigned/designated agencies and clients through frequent contact in person or electronic communication and promote the station and sell available inventory. Resolve clients issues or complaints./liliEstablish credible relationships with local businesses and their decision makers./li/ulpSpecialized Knowledge/Skills/Abilities:/pulliValid drivers license with an acceptable driving record./liliProficiency with computers, telephones, copiers, scanners, and modern office equipment,
MS Office products required./liliExcellent communication and negotiation skills./liliHigh level of interpersonal skills to handle sensitive and confidential situations. Requires demonstrable knowledge of common digital platforms./liliSelf-motivated, goal-oriented, and a strong team player./liliDetail-oriented with problem solving and analytical skills./liliIndependent judgment is required to plan, prioritize, and organize diversified workload./liliMust have the ability to work with minimal supervision and ability to multi-task./liliKnowledge of digital sales and marketing with experience in social, streaming, SEM, and targeted display or video./liliPresentation experience, excellent written and verbal communications essential./li/ulpEducation/Experience:/pulliBachelors degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience./liliMinimum one to two years experience in business-to-business sales, preferably in digital marketing or the media field. Digital advertising experience required./liliA strong track record of meeting or exceeding sales targets./li/ulpWork Environment/Physical Requirements:/pulliHigh stress, high energy environment with deadline pressures./liliCreative thinking is essential./liliPromote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful!/li/ul/div