Senior Brand Marketing Manager - Hotel

divh2Senior Brand Marketing Manager/h2pCrescent Hotels Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station!/ppExperience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond./ppWe understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health wellness programs, best in class learning and development or our travel discounts that feed your inner explorer, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright./ppWe are looking for our next exceptional team member to join us on our amazing team. We are committed to providing you with:/pulliGenerous compensation package/liliAn exceptional benefit plan for eligible associates your family members/lili401K matching program for eligible associates/liliDiscounts with our Crescent managed properties in North America for you your family members/li/ulpWhat will you be doing?/ppThe Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies./ppThis is a dynamic role at the intersection of hospitality, culture, and creativityideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution./ppJob Summary/pulliBrand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking./liliStakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies./liliPerformance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions. Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking./liliPerformance Analysis Optimization/liliMonitor brand health of our focus brands/liliAnalyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies./liliConduct ad-hoc research to fill in gaps in consumer understanding./liliStay abreast of industry trends, competitor activities, and consumer preferences./liliBudget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives./liliIdentify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance./li/ulpWhat is required?/pulliMust be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent FB, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency/liliContent strategy and creation, copywriting, photoshoots and video shoots/liliDigital images, ads and messaging/liliVIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets/liliFB activations and project management/liliSales support/client site tour creative/liliMust have a minimum of 2 years luxury hotel marketing experience, Marriott preferred./liliBachelors degree in Marketing, Communications, Business, or a related field./liliProven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience./liliPassionate about creating a genuine customer experience while achieving revenue objectives./liliSelf-starting personality with an even disposition./liliExperienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives/liliAbility to solve problems quickly, think creatively, and manage multiple streams of work/liliExcellent communication, interpersonal, and presentation skills/liliDemonstrate ability to project manage complex initiatives from conception to successful execution./liliMust be willing to pitch-in and help co- workers with their job duties and be a team player./li/ulpAt Crescent Hotels Resorts, we are a team of hospitality professionals that are deeply connected to proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!/ppOur Differences Are What Make Us Great:/ppAt Crescent Hotels Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. Thats why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture./ppEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities/p/div