Creative Director Job at Insomnia Cookies in Philadelphia
Insomnia Cookies, Philadelphia, PA, United States
As our Creative Director, you will shape how the brand comes to life - translating the company's brand strategy into powerful creative expression across every customer touchpoint. You'll shape our voice, visual identity, and cultural presence across digital and social channels, in-store environments, packaging, product launches, and brand activations. You'll lead the creative team, collaborate with marketing, operations and product to ensure each idea not only looks great but performs. Your mission: make our brand one that resonates deeply with our Insomniacs, drives engagement, builds community and strengthens our competitive edge in the QSR space.
Why Join Us
This is not your average QSR creative role. It's an opportunity to lead a brand that's bold, culture-driven, and unapologetically fun. Gen Z is watching - and we intend to earn their attention, loyalty and excitement. If you're a creative leader ready to push boundaries, shape how a brand shows up in the world and build something that stands out in the QSR landscape. This is your chance.
SWEET POSITION PERKS: - A highly visible leadership role where your work will directly shape brand identity and culture. - Rich opportunity to build the creative team, set the tone, and leave your mark on a brand. - Competitive salary + bonus + benefits + equity - 4 Day Work Week (yuppp, we get every Friday off) - A fun, entrepreneurial, and cookie-filled culture. - Free cookies, branded swag and so much more!
Key Responsibilities: - Bring the brand to life in all creative expressions - owning how the brand strategy is visually and verbally translated across channels and touchpoints. - Lead ideation and execution of integrated creative campaigns (social, influencer, OOH, in-store, packaging, product drops) that drive brand growth. - Build, mentor and lead a high-performing in-house creative team and manage external agencies. - Partner with the Marketing, Product, and Operations teams to ensure creative work is commercially grounded, insight-driven and delivers business metrics. - Stay at the forefront of culture, trends, youth behavior, social platforms (TikTok, Instagram, emerging), influencer/creator ecosystems - translate that into authentic, shareable brand moments. - Ensure brand consistency and quality across all visuals, voice, channels and guest touchpoints, while also advancing the brand's evolution. - Manage creative budgets, production timelines, resource allocation and vendor relationships to deliver high-quality work on schedule and within cost. - Measure and report on creative effectiveness - tracking engagement, brand health, digital metrics, social performance and ROI of creative investments. - Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with Gen Z and push the QSR space. - Foster a culture of creativity, collaboration and curiosity within the team and across cross-functional stakeholders.
Qualifications & Experience: - 8-12+ years of creative leadership experience - ideally, with a consumer brand (household, lifestyle, food/beverage or QSR/fast-casual) where you've led creative from concept to execution. - Strong portfolio demonstrating culturally-relevant campaigns, digital/social excellence, multi-channel storytelling, and a keen sense of youth/pop culture. - Experience connecting brand and business strategy - you understand how creative drives acquisition, loyalty, brand equity and business growth. - Deep knowledge of social media platforms and Gen Z behavior - you know what resonates, why, and how to create content that performs for younger audiences. - Experience working cross-functionally (marketing, product, digital, operations) and handling multiple stakeholders and channels simultaneously. - Excellent leadership and people-management skills: you can inspire, mentor, challenge and grow a creative team. - Strong communications and presentation skills - you can pitch bold ideas to senior leadership and translate them into executional programs. - Comfortable working in a fast-moving environment (QSR pace), with tight timelines, iteration, and results-driven mindset. - Proficiency with creative software (Adobe Creative Suite or equivalent); knowledge of digital production workflows and asset management. - Passion for brand, culture, food/guest experiences - you bring energy, curiosity and hunger (pun intended) for creative that moves people. About us: Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"! apply for this job In Summary: As our Creative Director, you will shape how the brand comes to life translating the company's brand strategy into powerful creative expression across every customer touchpoint . You'll shape our voice, visual identity, and cultural presence across digital and social channels, in-store environments, packaging, product launches, and brand activations . En Español:
Why Join Us
This is not your average QSR creative role. It's an opportunity to lead a brand that's bold, culture-driven, and unapologetically fun. Gen Z is watching - and we intend to earn their attention, loyalty and excitement. If you're a creative leader ready to push boundaries, shape how a brand shows up in the world and build something that stands out in the QSR landscape. This is your chance.
SWEET POSITION PERKS: - A highly visible leadership role where your work will directly shape brand identity and culture. - Rich opportunity to build the creative team, set the tone, and leave your mark on a brand. - Competitive salary + bonus + benefits + equity - 4 Day Work Week (yuppp, we get every Friday off) - A fun, entrepreneurial, and cookie-filled culture. - Free cookies, branded swag and so much more!
Key Responsibilities: - Bring the brand to life in all creative expressions - owning how the brand strategy is visually and verbally translated across channels and touchpoints. - Lead ideation and execution of integrated creative campaigns (social, influencer, OOH, in-store, packaging, product drops) that drive brand growth. - Build, mentor and lead a high-performing in-house creative team and manage external agencies. - Partner with the Marketing, Product, and Operations teams to ensure creative work is commercially grounded, insight-driven and delivers business metrics. - Stay at the forefront of culture, trends, youth behavior, social platforms (TikTok, Instagram, emerging), influencer/creator ecosystems - translate that into authentic, shareable brand moments. - Ensure brand consistency and quality across all visuals, voice, channels and guest touchpoints, while also advancing the brand's evolution. - Manage creative budgets, production timelines, resource allocation and vendor relationships to deliver high-quality work on schedule and within cost. - Measure and report on creative effectiveness - tracking engagement, brand health, digital metrics, social performance and ROI of creative investments. - Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with Gen Z and push the QSR space. - Foster a culture of creativity, collaboration and curiosity within the team and across cross-functional stakeholders.
Qualifications & Experience: - 8-12+ years of creative leadership experience - ideally, with a consumer brand (household, lifestyle, food/beverage or QSR/fast-casual) where you've led creative from concept to execution. - Strong portfolio demonstrating culturally-relevant campaigns, digital/social excellence, multi-channel storytelling, and a keen sense of youth/pop culture. - Experience connecting brand and business strategy - you understand how creative drives acquisition, loyalty, brand equity and business growth. - Deep knowledge of social media platforms and Gen Z behavior - you know what resonates, why, and how to create content that performs for younger audiences. - Experience working cross-functionally (marketing, product, digital, operations) and handling multiple stakeholders and channels simultaneously. - Excellent leadership and people-management skills: you can inspire, mentor, challenge and grow a creative team. - Strong communications and presentation skills - you can pitch bold ideas to senior leadership and translate them into executional programs. - Comfortable working in a fast-moving environment (QSR pace), with tight timelines, iteration, and results-driven mindset. - Proficiency with creative software (Adobe Creative Suite or equivalent); knowledge of digital production workflows and asset management. - Passion for brand, culture, food/guest experiences - you bring energy, curiosity and hunger (pun intended) for creative that moves people. About us: Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"! apply for this job In Summary: As our Creative Director, you will shape how the brand comes to life translating the company's brand strategy into powerful creative expression across every customer touchpoint . You'll shape our voice, visual identity, and cultural presence across digital and social channels, in-store environments, packaging, product launches, and brand activations . En Español:
Director creativo
Como nuestro Director Creativo, usted dará forma a cómo la marca llega a la vida traduciendo la estrategia de marca de la compañía en una poderosa expresión creativa en todos los puntos de contacto del cliente. Modela nuestra voz, identidad visual y presencia cultural a través de canales digitales y sociales, entornos in-store, embalaje, lanzamientos de productos y activaciones de marcas. Dirigirá al equipo creativo, colaborará con marketing, operaciones y producto para garantizar que cada idea no solo se vea genial sino que funcione. Su misión: hacer de nuestra marca algo que resuene profundamente con nuestros Insomniacs, impulse el compromiso, construya comunidad y fortalezca nuestra ventaja competitiva en el espacio QSR.
¿Por qué se une a nosotros?
Este no es su papel creativo promedio de QSR. Es una oportunidad para liderar una marca que sea audaz, impulsada por la cultura y sin disculpas divertida. La generación Z está observando y pretendemos ganar su atención, lealtad y emoción. Si usted es un líder creativo listo para empujar los límites, dar forma a cómo se presenta una marca en el mundo y construir algo que sobresale en el panorama de QRS. Esta es su oportunidad.
Las ventajas de la posición dulce:
- Un papel de liderazgo altamente visible en el que su trabajo dará forma directa a la identidad y cultura de marca.
- Una rica oportunidad para construir el equipo creativo, establecer el tono y dejar su huella en una marca.
- Salario competitivo + bonificación + prestaciones + capital propio
- 4 días de trabajo semana (yuppp, tenemos un día libre cada viernes)
- Una cultura divertida, emprendedora y llena de galletas.
- ¡Las galletas gratuitas, las gafas de marca y mucho más!
Responsabilidades clave:
- Dar vida a la marca en todas las expresiones creativas, así como cómo se traduce visualmente y verbalmente la estrategia de marca a través de canales y puntos de contacto.
- Idear y ejecutar campañas creativas integradas (sociales, influencers, OOH, en tienda, embalajes, drop de productos) que impulsan el crecimiento de la marca.
- Construir, asesorar y dirigir un equipo creativo interno de alto rendimiento y gestionar agencias externas.
- Socio con los equipos de Marketing, Producto y Operaciones para garantizar que el trabajo creativo esté basado comercialmente, orientado a la perspicacia y proporcione métricas comerciales.
- Mantenerse a la vanguardia de la cultura, las tendencias, el comportamiento juvenil, las plataformas sociales (TikTok, Instagram, emergentes), los ecosistemas de influencers/creadores transforman eso en momentos auténticos y compartables.
- Garantizar la coherencia y calidad de la marca en todos los puntos visuales, vocales, canales y contactos con invitados, al tiempo que avanza la evolución de la marca.
- Gestionar los presupuestos creativos, los plazos de producción, la asignación de recursos y las relaciones con los proveedores para ofrecer un trabajo de alta calidad a tiempo y dentro del coste.
- Medir e informar sobre la eficacia creativa, el compromiso de las empresas, la salud de sus marcas, las métricas digitales, el rendimiento social y el ROI de las inversiones creativas.
- Innovación campeona: probar nuevos canales, formatos, activaciones experienciales, contenido generado por los usuarios, experiencias de marca inmersivas que resuenan con la generación Z y impulsan el espacio QSR.
- Promover una cultura de creatividad, colaboración y curiosidad dentro del equipo y entre las partes interesadas interfuncionales.
Qualificaciones y experiencia:
- 8-12+ años de experiencia en liderazgo creativo Idealmente, con una marca de consumo (doméstico, estilo de vida, comida/bebida o QSR/fast-casual) donde has liderado la creatividad desde el concepto hasta la ejecución.
- Una fuerte cartera que demuestra campañas culturalmente relevantes, excelencia digital/social, narración multicanal y un profundo sentido de la cultura juvenil/pop.
- Experiencia en la conexión de marcas y estrategias empresariales para comprender cómo la creatividad impulsa adquisición, lealtad, equidad de marca y crecimiento empresarial.
- Conocimiento profundo de las plataformas de redes sociales y el comportamiento de la Generación Z. Usted sabe lo que resuena, por qué y cómo crear contenido que funcione para audiencias más jóvenes.
- Experiencia en el trabajo interfuncional (marketing, producto, digital y operaciones) y manejo simultáneo de múltiples partes interesadas y canales.
- Excelentes habilidades de liderazgo y gestión de personas: puedes inspirar, asesorar, desafiar y desarrollar un equipo creativo.
- Con fuertes habilidades de comunicación y presentación, podrás presentar ideas audaces a la alta dirección y traducirlas en programas ejecutivos.
- Trabajar cómodamente en un entorno de rápido movimiento ( ritmo QSR), con líneas temporales ajustadas, iteración y mentalidad basada en resultados.
- Proficiencia en software creativo (Adobe Creative Suite o equivalente); conocimiento de los flujos de trabajo de producción digital y gestión de activos.
- La pasión por la marca, la cultura, los alimentos y las experiencias de huéspedes trae energía, curiosidad y hambre (pun intended) para la creatividad que conmueve a las personas.
Sobre nosotros:
Insomnia Cookies fue fundada en un dormitorio de la universidad por el entonces estudiante, Seth Berkowitz. Avance rápido 20 años y así... muchos....cookies ... más tarde, nuestro concepto innovador de panadería + entrega se ha convertido en una marca cultuosa conocida por su seguimiento furioso de los amantes de las galletas que anhelan la cálida y deliciosa entrega de Insomnie todo el día y hasta altas horas de la noche. Con una huella creciente de más de 300 tiendas a nivel mundial, un concepto experimental "sweet-easy" como buque insignia de la marca en Filadelfia, Pa. (donde Insomonia Cookies tiene sede), y un portafolio de envío y regalos en todo el país en rápido crecimiento...