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Ferrandino & Son, Inc.

Lead Generation Specialist

Ferrandino & Son, Inc., Eagleville, Pennsylvania, United States

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Lead Generation Specialist

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Ferrandino & Son, Inc.

We are seeking a highly motivated

Lead Generation Specialist

to support our sales organization. This role focuses exclusively on prospecting—not selling—and plays a critical part in ensuring our sales team connects with the right prospects at the right time. If you excel at research, organization, and thoughtful outreach, this role offers the opportunity to make a meaningful impact on our sales success.

About the Role The

Lead Generation Specialist

is responsible for identifying and qualifying sales leads through strategic LinkedIn prospecting and CRM management. This role is not making or participating in any sales calls. It is prospecting only, leveraging primarily LinkedIn and collecting data so that the existing sales team can engage. This role serves as a critical link between our Salesforce database and active sales engagement, ensuring our sales team connects with the right prospects at the right time.

How You’​​ll Make an Impact The Lead Generation Specialist will:

Strengthen our Sales Pipeline

– Provide the sales team with high-quality, well-qualified leads so they can focus on selling rather than research. Keep the data in our business development tools like Salesforce and LinkedIn clean, updated, and aligned, ensuring timely and informed sales engagement.

Drive Prospect Awareness and Engagement

– Build strategic and early engagement, warming up prospects before our sales team steps in.

Examples of Areas of Responsibility

Upload and manage prospect lists from Salesforce into LinkedIn Sales Navigator

Monitor existing prospects for job changes, role transitions, and company moves

Identify new prospects joining targeted accounts

Engage prospects through LinkedIn Messenger following established guidelines and workflows

Comment strategically on posts to build awareness and relationships

Import updated prospect information and job changes into Salesforce

Create and assign follow-up tasks for sales team members

Maintain data accuracy and completeness across both platforms

Execute predetermined workflows to ensure consistent lead handling

Outreach & Engagement

Customize outreach messages and LinkedIn comments based on prospect context and activity

Apply judgment and nuance to engagement strategies within established guidelines

Monitor and respond to prospect interactions in a timely manner

Self-Management

Maintain consistent productivity and focus throughout the workday

Stay on task with minimal supervision

Proactively identify opportunities to improve processes and engagement strategies

Requirements

Strong self-motivation and ability to work independently

Excellent attention to detail and organizational skills

Tech-savvy with ability to quickly learn new software platforms

Strong written communication skills with ability to customize messaging appropriately

Good judgment and decision-making abilities, particularly around personalized outreach

Comfort with nuanced tasks requiring context evaluation

Preferences

Project management or supervisory experience (translates well to the autonomous nature of this role)

Experience with LinkedIn and/or LinkedIn Sales Navigator

Experience with Salesforce or similar CRM platforms

Previous experience in lead generation or prospecting roles

Education supportive of business administration, business analysis, and communication skills

Ferrandino & Son Inc. is a national facility maintenance and construction services company providing our clients with superior service. Our employees are provided comprehensive benefit options including Medical, Dental, Vision, Life Insurance, 401(k) with company match and more! We provide for learning and development of our team based on their job function and opportunities for growth. Come be a part of our growing team! For more information, visit us at: www.ferrandinoandson.com

To be considered for a position with Ferrandino & Son please click APPLY and complete your application!

Ferrandino & Son Inc is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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