Plate Crate is hiring: Head of Social / Social Media and Content Creator in Sale

Head of Social / Social Media and Content Manager Plate Crate & Bandit Sports Hybrid / Boston preferred | Full-time This Is Not a "Social Media Manager" Job. This is a build-the-brand-in-public role. Someone who wakes up thinking about content, trends, storylines, formats, creators, hooks, edits, comments, and community. Someone who wants to build the most loved youth sports brands in the world, one post at a time. You will own everything social, end to end,the strategy, content, production, posting, community, creators, partnerships, and growth. Drive culture, not just content Turn brands into movements What You'll Own (All of It) Strategy & Growth Create and execute the social strategy across Instagram, TikTok, YouTube Shorts, YouTube, and emerging platforms Constantly test formats, hooks, posting cadences, and creative angles Stay ahead of platform changes, trends, and cultural moments Content (From Idea → Post) Own content ideation, creative direction, and execution Lead the production of daily, weekly, and monthly content Work hands-on with video, photography, editing, and storytelling Ensure each brand has a distinct but complementary voice Community & Voice Manage comments, DMs, and interactions across all platforms Make our brands feel human, present, and fun Influencers & Partnerships Own influencer outreach, seeding, and relationship management Build long-term creator partnerships—not one-off posts Collaborate with athletes, coaches, teams, and brands natively through social Brand Leadership Be the guardian of brand voice, tone, and taste on social Help define what "great" looks like creatively Push the brand forward culturally, visually, and emotionally Obsessed with social media (this is not a side interest) Deeply fluent in the current social content landscape Proven track record of building and scaling organic social channels Experience leading content from concept to posting Strong understanding of brand marketing, storytelling, and culture Experience working with creators or influencers Bonus: experience in sports, youth culture, or DTC brands People recognize our brands because of social Our content gets shared, saved, commented on, and talked about Kids love us. You will have real ownership and creative freedom You will help shape the identity of two fast-growing brands Links to social accounts or brands you've grown ~3–5 pieces of content you're proud of (and why) ~ A short note on how you'd approach building Plate Crate + Bandit Sports on social