Plate Crate is hiring: Head of Social / Social Media and Content Creator in Sale
Plate Crate, Salem, MA, US
Plate Crate & Bandit Sports
Hybrid / Boston preferred | Full-time
This is a build-the-brand-in-public role.
We're looking for someone who lives and breathes social. Someone who wakes up thinking about content, trends, storylines, formats, creators, hooks, edits, comments, and community. Someone who wants to build the most loved youth sports brands in the world, one post at a time.
Plate Crate is magical.
Bandit Sports is aspirational.
Social is how the world experiences both.
You will own everything social, end to end,the strategy, content, production, posting, community, creators, partnerships, and growth. This is our voice to the world and our relationship with millions of players, parents, and fans.
The MissionBuild world-class organic social channels for Plate Crate and Bandit Sports that:
- Grow massive, engaged followings
- Define the category creatively
- Drive culture, not just content
- Create emotional connection and trust at scale
- Turn brands into movements
- Create and execute the social strategy across Instagram, TikTok, YouTube Shorts, YouTube, and emerging platforms
- Build organic followings from the ground up (and scale existing ones)
- Constantly test formats, hooks, posting cadences, and creative angles
- Stay ahead of platform changes, trends, and cultural moments
- Own content ideation, creative direction, and execution
- Lead the production of daily, weekly, and monthly content
- Work hands-on with video, photography, editing, and storytelling
- Maintain an extremely high bar for taste, pacing, and storytelling
- Ensure each brand has a distinct but complementary voice
- Manage comments, DMs, and interactions across all platforms
- Build real relationships with our audience
- Make our brands feel human, present, and fun
- Turn fans into advocates
- Own influencer outreach, seeding, and relationship management
- Identify creators before they blow up
- Build long-term creator partnerships—not one-off posts
- Collaborate with athletes, coaches, teams, and brands natively through social
- Be the guardian of brand voice, tone, and taste on social
- Help define what "great" looks like creatively
- Push the brand forward culturally, visually, and emotionally
- Obsessed with social media (this is not a side interest)
- A builder who wants to create something iconic
- Deeply fluent in the current social content landscape
- Equally strategic and hands-on
- Confident in your taste and willing to defend it
- Energized by experimentation, iteration, and speed
- Comfortable owning a massive surface area
- Proven track record of building and scaling organic social channels
- Shown ability to grow followings meaningfully (not just vanity metrics)
- Experience leading content from concept to posting
- Strong understanding of brand marketing, storytelling, and culture
- Experience working with creators or influencers
- Bonus: experience in sports, youth culture, or DTC brands
- Our social channels feel alive, fun, and magnetic
- People recognize our brands because of social
- Our content gets shared, saved, commented on, and talked about
- Creators want to work with us
- Parents trust us. Kids love us.
- Social becomes one of our strongest growth engines
- You will have real ownership and creative freedom
- You will help shape the identity of two fast-growing brands
- You will work directly with founders and leadership
- Your work will be seen by millions
- You will build something that lasts
Send us:
- Your resume
- Links to social accounts or brands you've grown
- 3–5 pieces of content you're proud of (and why)
- A short note on how you'd approach building Plate Crate + Bandit Sports on social
Let's Grow.