Marketing Analyst Job at KellyMitchell Group in New York

Job Summary:

Our client is seeking a Marketing Analyst to join their team! This position is located in New York, New York.

Duties:

• Manage end-to-end campaign setup within DSPs, including submitting traffic and creative rotation requests
• Partner closely with Ad Operations to receive, QA, and activate campaigns
• Upload and configure campaigns in DSPs, ensuring accurate targeting, creatives, budgets, and pacing
• Maintain and manage campaign budgets, ensuring correct allocation and pacing
• Troubleshoot delivery, spend, and performance issues to meet campaign goals
• Execute ongoing optimizations to improve lower-funnel performance such as CPA and conversion efficiency
• Monitor campaign health and performance daily
• Conduct light performance analysis weekly to identify what’s working and what requires adjustment
• Ensure campaigns are meeting direct-response objectives, not just upper-funnel awareness metrics
• Perform QA checks to ensure campaigns launch correctly and continue running smoothly
• Identify and resolve issues related to creative rotation, tracking, budgets, or delivery
• Support multiple concurrent campaigns in a high-volume launch environment

Desired Skills / Experience:

• 2+ years of hands-on programmatic media experience
• Direct, hands-on experience in at least one DSP (required): DV360, The Trade Desk, Yahoo DSP, or Amazon DSP
• Experience managing lower-funnel or direct-response campaigns
• Strong experience with creative trafficking and campaign QA
• Proven ability to manage budgets and pacing across multiple campaigns
• Experience troubleshooting live programmatic campaigns
• Looker for campaign reporting and data visualization
• Advanced Microsoft Excel skills for budget management and pacing, including VLOOKUPs, IF/OR logic, and multi-variable pacing documents
• Strong attention to detail with the ability to handle multiple campaigns simultaneously
• Experience with programmatic CTV and/or audio campaigns
• Previous experience in high-volume campaign environments
• Prior experience in media agencies, streaming, or subscription-based businesses

Benefits:

• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

The approximate pay range for this position is between $37.00 and $49.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.