Local SEO Manager Job at SecureSpace Self Storage in New York

SEO Manager GSA Management is seeking an experienced SEO Manager to join our digital marketing team in driving organic traffic growth and boosting our local and organic rankings across multiple locations. This strategic role is pivotal to our digital marketing success as we expand our footprint nationally. Objective The ideal candidate will combine technical SEO expertise with data-driven decision-making to enhance our online visibility and drive qualified leads to our storage facilities. Responsibilities Develop and maintain a strategic content plan for blogs and website pages aimed at strengthening GSA Management's/SecureSpace Self Storage's authority in the self-storage industry, incorporating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and best practices for long-form, informative content. Conduct comprehensive keyword research and develop targeted content strategies that align with GSA's broader marketing goals and are tailored to specific customer personas to improve organic search performance. Perform regular on-page and technical SEO audits with implementation of recommended fixes. Lead local and national link-building and outreach campaigns to strengthen domain authority. Conduct internal linking opportunity analysis and internal backlink audits. Measure and report YoY improvements in local and organic search rankings on a monthly basis. Design and implement A/B tests to optimize SEO performance and conversion rates. Audit SEO data and tools regularly to ensure accurate reporting and tracking. Verify data integrity across all measurement platforms and identify/resolve discrepancies. Conduct competitive SEO research and gap analysis to identify growth opportunities. Leverage AI tools, such as Jasper, Surfer SEO, and ChatGPT, to scale content development and SEO initiatives efficiently, ensuring alignment with GSA's current processes and technology stack. Prioritize SEO initiatives based on potential impact and manage multiple projects simultaneously. Own and optimize website blog, landing pages, and Google Business Profiles across all locations, integrating location-based personalization tactics to boost local engagement and relevance. Collaborate closely with the paid media team to align SEO strategies with paid search goals, ensuring cohesive messaging, coordinated campaigns, and maximized overall digital marketing performance. Ensure consistency, accuracy, and optimization of all content, images, internal linking, and business information. Collaborate cross-functionally with marketing, content, and web development teams. Consistently meet project deadlines and deliverable timelines. Stay current with local and organic SEO industry updates and algorithm changes, while proactively testing and piloting new features or updates, especially with the rise of AI-driven search formats. Other Functions Must be able to work extended hours and weekends as needed. Other duties as assigned. Skills and Experience Experience working with paid media teams to align SEO and paid strategies, maximizing visibility and return on investment across channels. Demonstrated experience creating and executing content strategies that establish industry authority through blogs, guides, and service page optimizations. Bachelor's degree in Marketing, Business, or related field. 3-5+ years of hands-on SEO experience. Experience with local SEO strategies for multi-location businesses, with a demonstrated ability to optimize for local search rankings and a strong, up-to-date understanding of the latest local SEO strategies and best practices. Advanced knowledge of technical SEO, including site structure, website schema, sitemaps, server-side SEO, site speed optimization, and related areas. Demonstrated proficiency with industry tools including Google Search Console, Google Business Profile (GBP) insights, Advanced Web Rankings, Local Falcon, Ahrefs, Screaming Frog, GA4, and Bing Webmaster Tools. Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms. Experience in data validation and troubleshooting analytics implementation issues. Strong data-driven analytical mindset with Excel and spreadsheet formula proficiency. Experience with scaling content development via AI. AI content development and AI Prompt Engineering skills. Knowledge of AI-powered search (AIO, GPT Search) and its implications for SEO. Ability to explain technical SEO concepts to non-technical stakeholders. Experience training and educating team members on SEO best practices. Excellent written and verbal communication skills. Strong time management skills with proven ability to meet deadlines. Self-motivated with ability to work independently in a remote environment. Nice-to-Haves Basic HTML/CSS knowledge. Experience in the self-storage or real estate industry. Physical Requirements Prolonged periods sitting at a desk and working on a computer. Location Remote within the US Start Date January 2026 Salary $75,000 - $90,000 per year GSAM LLC is committed to providing equal employment opportunities to all employees and applicants. We strictly prohibit discrimination and harassment of any kind based on race, creed, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, gender identity or expression, marital status, citizenship or immigration status, honorably discharged veteran or military status, or the presence of any sensory, mental, or physical disability, or the use of a trained dog guide or service animal by a person with a disability, or any other characteristic protected by federal, state, or local laws. This policy applies to all employment practices, including but not limited to recruitment, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training. GSAM LLC complies with all applicable disability laws and is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the application or interview process, perform essential job functions, or access other employment-related benefits, please contact Human Resources at hr@insitepg.com. #J-18808-Ljbffr In Summary: GSA Management is seeking an experienced SEO Manager to join our digital marketing team in driving organic traffic growth and boosting our local and organic rankings across multiple locations . The ideal candidate will combine technical SEO expertise with data-driven decision-making to enhance our online visibility and drive qualified leads . En Español: GSA Management está buscando un gerente de SEO experimentado para unirse a nuestro equipo de marketing digital en impulsar el crecimiento del tráfico orgánico y aumentar nuestros rankings locales y orgánicos en múltiples ubicaciones. Este papel estratégico es fundamental para nuestro éxito en el marketing digital a medida que ampliamos nuestra presencia nacional. Objetivo El candidato ideal combinará la experiencia técnica de SEO (Experiencia, Experiencia, Autoridad, Confianza) con los principios y las mejores prácticas basadas en datos para mejorar nuestra visibilidad en línea e impulsar leads calificados a nuestras instalaciones de almacenamiento. Responsabilidades Desarrollar y mantener un plan de contenido estratégicos para blogs y páginas de sitios web dirigido a fortalecer la autoridad de GSA Management/SecureSpace Self Storage en la industria del auto-almacenaje, incorporando estrategias E-E-A-T (Experimentación, Expertise, Autoritatividad, Confiabilidad) para tomar decisiones orientadas a largo plazo y informativas. Las tácticas de búsqueda se desarrollan y mantienen al mismo tiempo. Prohibimos estrictamente la discriminación y el acoso de cualquier tipo basado en raza, credo, color, religión, edad, sexo, origen nacional, discapacidad, información genética, orientación sexual, identidad o expresión de género, estado civil, ciudadanía u inmigración, estatus veterano o militar honorablemente despedido, o la presencia de alguna incapacidad sensorial, mental o física, o el uso de un perro guía entrenado o animal de servicio por una persona con una discapacidad o cualquier otra característica protegida por leyes federales, estatales o locales. Esta política se aplica a todas las prácticas laborales, incluidas pero no limitadas al reclutamiento, contratación, colocación, promoción, terminación, retiro, transferencia, licencias de ausencia, compensación y capacitación. GSAM LLC cumple con todas las leyes aplicables sobre incapacidades y está comprometida a proporcionar alojamiento razonable a los recursos humanos con funciones esenciales para participar en el proceso de entrevista laboral.