Marketing & Communications Manager
SupportFinity™, Portland, OR, United States
Company Overview
Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.
All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected. Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.
Job Overview
The Marketing & Communications Manager develops and implements the strategic marketing and communications plan to help achieve the goals of Shriners Children’s Portland and its affiliated outpatient clinics. Manages all marketing and communications initiatives including, but not limited to, budgeting, primary and secondary market media relations, feature writing and editing for print and web, digital content creation (video, website, social media, podcast), internal and external communications. Actively builds and maintains relationships with media outlets in the primary and secondary markets, community partners, non-profits and other stakeholders. Works closely with marketing agency and other members of the Shriners Children’s MarCom team (West region and system). Provides strategic marketing and communications counsel to hospital administration, Board of Governors, Philanthropy and Business Development. Maintains open communication with members of the Shriners International fraternity. Reports to the Senior Regional Director of Marketing & Communications.
Responsibilities
Management & Supervision
Develop and execute marketing and communications strategic plan to support facility and system goals
Create and follow department budget
Supervise, mentor, train and instruct 1 direct report: MarCom Specialist
Manage multiple projects; serve on teams and committees
Member of location leadership team
Report on department activity and progress toward goals to MarCom regional leadership, facility leadership, and Board of Governors
Collaborative Communications
Manage facility special events such as public celebrations, celebrity and VIP visits and others as requested
Acts as media escort within facility
Help manage Shriners International temple relations
Ensure confidentiality and patient privacy during tours, events and media visits
Assist with presentations and public speaking to Shriners International temples, community organizations or groups
Travel as needed to attend meetings or represent Shriners Children’s at community, fraternity or other marketing-related events
Establishes and maintains excellent relationships with members of the Board of Governors and location administrator
Strategic Communications
Write, edit and post content for website, location intranet and social media channels
Research, create, write, edit and submit patient stories and other articles to support marketing, philanthropy and business development
Develop and oversee digital content and execute location- and system-wide strategy
Direct internal communications
Follow AP style and Shriners Children’s brand and identity standards
Research, write and distribute press releases and media advisories
Departmental Support
Research media outlets and maintain current media contact list, using media monitoring platform
Upload photos, videos and consents to Digital Assets Management system
This is not an all-inclusive list of this job’s responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.
Qualifications
Required:
5 years of marketing/communications/public relations leadership experience
Demonstrated experience leading a team and collaborating with senior leadership
Understanding of Pacific Northwest healthcare market, culture, systems and opportunities
Media relations and crisis communications experience
Ability to manage multiple projects on tight deadlines while maintaining open communication and positive working relationships with team and senior leadership
Strong writing/editing for print and digital – must provide writing sample
MS Office 365 proficiency
Previous experience with a media monitoring platform, Hootsuite/social media content management system, website content management systems proficiency
Commitment to primarily on-site work with some opportunities for hybrid work and local, regional and national travel.Bachelor's in Marketing, Communication, Journalism or related field
Preferred:
Previous work within a pediatric healthcare setting (system, hospital, clinic)
Experience with Salesforce Marketing Cloud/email marketing solution
#J-18808-Ljbffr
Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.
All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected. Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.
Job Overview
The Marketing & Communications Manager develops and implements the strategic marketing and communications plan to help achieve the goals of Shriners Children’s Portland and its affiliated outpatient clinics. Manages all marketing and communications initiatives including, but not limited to, budgeting, primary and secondary market media relations, feature writing and editing for print and web, digital content creation (video, website, social media, podcast), internal and external communications. Actively builds and maintains relationships with media outlets in the primary and secondary markets, community partners, non-profits and other stakeholders. Works closely with marketing agency and other members of the Shriners Children’s MarCom team (West region and system). Provides strategic marketing and communications counsel to hospital administration, Board of Governors, Philanthropy and Business Development. Maintains open communication with members of the Shriners International fraternity. Reports to the Senior Regional Director of Marketing & Communications.
Responsibilities
Management & Supervision
Develop and execute marketing and communications strategic plan to support facility and system goals
Create and follow department budget
Supervise, mentor, train and instruct 1 direct report: MarCom Specialist
Manage multiple projects; serve on teams and committees
Member of location leadership team
Report on department activity and progress toward goals to MarCom regional leadership, facility leadership, and Board of Governors
Collaborative Communications
Manage facility special events such as public celebrations, celebrity and VIP visits and others as requested
Acts as media escort within facility
Help manage Shriners International temple relations
Ensure confidentiality and patient privacy during tours, events and media visits
Assist with presentations and public speaking to Shriners International temples, community organizations or groups
Travel as needed to attend meetings or represent Shriners Children’s at community, fraternity or other marketing-related events
Establishes and maintains excellent relationships with members of the Board of Governors and location administrator
Strategic Communications
Write, edit and post content for website, location intranet and social media channels
Research, create, write, edit and submit patient stories and other articles to support marketing, philanthropy and business development
Develop and oversee digital content and execute location- and system-wide strategy
Direct internal communications
Follow AP style and Shriners Children’s brand and identity standards
Research, write and distribute press releases and media advisories
Departmental Support
Research media outlets and maintain current media contact list, using media monitoring platform
Upload photos, videos and consents to Digital Assets Management system
This is not an all-inclusive list of this job’s responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.
Qualifications
Required:
5 years of marketing/communications/public relations leadership experience
Demonstrated experience leading a team and collaborating with senior leadership
Understanding of Pacific Northwest healthcare market, culture, systems and opportunities
Media relations and crisis communications experience
Ability to manage multiple projects on tight deadlines while maintaining open communication and positive working relationships with team and senior leadership
Strong writing/editing for print and digital – must provide writing sample
MS Office 365 proficiency
Previous experience with a media monitoring platform, Hootsuite/social media content management system, website content management systems proficiency
Commitment to primarily on-site work with some opportunities for hybrid work and local, regional and national travel.Bachelor's in Marketing, Communication, Journalism or related field
Preferred:
Previous work within a pediatric healthcare setting (system, hospital, clinic)
Experience with Salesforce Marketing Cloud/email marketing solution
#J-18808-Ljbffr