Shangrila Dispensaries
Wholesale Marketing Manager
Cannabis Brands and Sales Support
Location:
Columbia, MO Employment Type:
Full Time, Exempt Work Environment:
On-Site
As Shangri-La continues to expand its wholesale footprint, this role plays a critical part in how our brands are represented in the market. You will support sales teams and partners with clear, compliant, and compelling marketing assets that drive confidence and consistency.
This role offers ownership, collaboration, and the opportunity to help scale brands thoughtfully in a regulated industry.
Shangri-La offers a comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Paid Time Off, Employee Discounts, Short-Term Disability, Long-Term Disability, and additional life insurance coverage options.
Our Story Shangri-La Dispensaries was founded in 2019 with a strong emphasis on education, compliance, and patient care. As we have grown into adult-use and expanded across multiple states, our commitment to professionalism, operational integrity, and community involvement has remained constant.
We believe cannabis retail can be structured, welcoming, and elevated. Our growth is intentional, and we focus on building strong systems, accountable leadership, and environments where teams can thrive.
About the Role The Wholesale Marketing Manager owns all marketing assets and materials that support Shangri-La's wholesale brands. This role ensures that sales teams, distributors, and retail partners have accurate, brand-aligned, and compliant tools to support growth.
The ideal candidate is highly organized, collaborative, and experienced in supporting sales-driven marketing efforts.
Key Responsibilities Wholesale Marketing Strategy & Execution
Develop and maintain a comprehensive wholesale marketing asset strategy aligned with Shangri-La's brand and sales objectives
Ensure all wholesale-facing materials clearly communicate product value, positioning, and differentiation
Support wholesale expansion into new markets with compliant, market-ready assets
Asset Development & Management
Create, update, and manage wholesale sell sheets, product catalogs, pitch decks, brand kits, and trade show materials
Ensure all materials meet brand standards and comply with state cannabis advertising regulations
Maintain organized digital asset libraries with strict version control to prevent outdated materials from being used
Sales & Partner Support
Collaborate closely with Sales teams to understand field needs and improve asset effectiveness
Support distributor and retail partner requests for marketing materials
Ensure sales teams are equipped with accurate, timely, and compliant resources
Launch & Promotional Support
Support wholesale product launches, new SKUs, and brand expansions
Align wholesale materials with promotional calendars, pricing initiatives, and co-op programs
Track asset usage and effectiveness to inform future improvements
Cross-Functional Collaboration
Coordinate with Graphic Design to ensure timely production and revisions of assets
Partner with Marketing Leadership on messaging alignment and campaign integration
Work with Compliance to ensure wholesale materials meet regulatory requirements across markets
Qualifications
Four or more years of marketing experience
Experience in CPG, cannabis, or wholesale environments preferred
Strong organizational and asset-management skills
Experience supporting sales teams
High attention to detail and deadline management
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Location:
Columbia, MO Employment Type:
Full Time, Exempt Work Environment:
On-Site
As Shangri-La continues to expand its wholesale footprint, this role plays a critical part in how our brands are represented in the market. You will support sales teams and partners with clear, compliant, and compelling marketing assets that drive confidence and consistency.
This role offers ownership, collaboration, and the opportunity to help scale brands thoughtfully in a regulated industry.
Shangri-La offers a comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Paid Time Off, Employee Discounts, Short-Term Disability, Long-Term Disability, and additional life insurance coverage options.
Our Story Shangri-La Dispensaries was founded in 2019 with a strong emphasis on education, compliance, and patient care. As we have grown into adult-use and expanded across multiple states, our commitment to professionalism, operational integrity, and community involvement has remained constant.
We believe cannabis retail can be structured, welcoming, and elevated. Our growth is intentional, and we focus on building strong systems, accountable leadership, and environments where teams can thrive.
About the Role The Wholesale Marketing Manager owns all marketing assets and materials that support Shangri-La's wholesale brands. This role ensures that sales teams, distributors, and retail partners have accurate, brand-aligned, and compliant tools to support growth.
The ideal candidate is highly organized, collaborative, and experienced in supporting sales-driven marketing efforts.
Key Responsibilities Wholesale Marketing Strategy & Execution
Develop and maintain a comprehensive wholesale marketing asset strategy aligned with Shangri-La's brand and sales objectives
Ensure all wholesale-facing materials clearly communicate product value, positioning, and differentiation
Support wholesale expansion into new markets with compliant, market-ready assets
Asset Development & Management
Create, update, and manage wholesale sell sheets, product catalogs, pitch decks, brand kits, and trade show materials
Ensure all materials meet brand standards and comply with state cannabis advertising regulations
Maintain organized digital asset libraries with strict version control to prevent outdated materials from being used
Sales & Partner Support
Collaborate closely with Sales teams to understand field needs and improve asset effectiveness
Support distributor and retail partner requests for marketing materials
Ensure sales teams are equipped with accurate, timely, and compliant resources
Launch & Promotional Support
Support wholesale product launches, new SKUs, and brand expansions
Align wholesale materials with promotional calendars, pricing initiatives, and co-op programs
Track asset usage and effectiveness to inform future improvements
Cross-Functional Collaboration
Coordinate with Graphic Design to ensure timely production and revisions of assets
Partner with Marketing Leadership on messaging alignment and campaign integration
Work with Compliance to ensure wholesale materials meet regulatory requirements across markets
Qualifications
Four or more years of marketing experience
Experience in CPG, cannabis, or wholesale environments preferred
Strong organizational and asset-management skills
Experience supporting sales teams
High attention to detail and deadline management
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