IQVIA
Copywriter, Medical & Scientific Communications
IQVIA, Raleigh, North Carolina, United States
We’re searching for a Copywriter who will be responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives in healthcare advertising including: large web initiatives, online advertising, and digital marketing. Individuals should possess strong conceptual and design skills and assist the Creative Director in improving the conceptual, technical and creative performance of staff within his or her group.
Responsibilities
Collaborate with creative team members to determine concept, brand and copy directions
Ensure copy tone and style are consistent with brand and style guidelines
Interact with project teams to understand business objectives and audience demographics
Translate concepts into effective messages, ensuring messages can be supported by the science and data
Collaborate with art partners to simplify complex information in visual ways
Contribute to brainstorming and creative brief development
Work on multiple projects simultaneously and juggle writing demands
Possess strong communication skills with a positive attitude
Can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
Ability to leverage the components of relevance in every program that you work on
Check alignment of relevance constantly and report misalignment to your EVP
Understand the goals of every program that you work on and communicate those goals to the team consistently
Understand the needs, motivations, and aspirations relevant to your audiences
Qualifications
Bachelor’s degree required. An advanced degree (PhD, PharmD) preferred.
Minimum of 5-8 years experience in a creative healthcare agency
Brand launch experience preferred
Solid understanding of marketing and advertising principles
Strong experience on large cross-channel and/or direct marketing initiatives across mediums
Experience with online and offline media preferredCandidate must be open to travel as needed
Flexibility, proactive working style, and accountability
Can-do attitude coupled with a collaborative spirit
Professional maturity and accountability
An “always learning” mentality
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities.
IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status
The potential base pay range for this role, when annualized, is $103,700.00 – $172,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
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Responsibilities
Collaborate with creative team members to determine concept, brand and copy directions
Ensure copy tone and style are consistent with brand and style guidelines
Interact with project teams to understand business objectives and audience demographics
Translate concepts into effective messages, ensuring messages can be supported by the science and data
Collaborate with art partners to simplify complex information in visual ways
Contribute to brainstorming and creative brief development
Work on multiple projects simultaneously and juggle writing demands
Possess strong communication skills with a positive attitude
Can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
Ability to leverage the components of relevance in every program that you work on
Check alignment of relevance constantly and report misalignment to your EVP
Understand the goals of every program that you work on and communicate those goals to the team consistently
Understand the needs, motivations, and aspirations relevant to your audiences
Qualifications
Bachelor’s degree required. An advanced degree (PhD, PharmD) preferred.
Minimum of 5-8 years experience in a creative healthcare agency
Brand launch experience preferred
Solid understanding of marketing and advertising principles
Strong experience on large cross-channel and/or direct marketing initiatives across mediums
Experience with online and offline media preferredCandidate must be open to travel as needed
Flexibility, proactive working style, and accountability
Can-do attitude coupled with a collaborative spirit
Professional maturity and accountability
An “always learning” mentality
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities.
IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status
The potential base pay range for this role, when annualized, is $103,700.00 – $172,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
#J-18808-Ljbffr