Highmark Health
Senior Search Engine Optimization and Website Analytics Analyst
Highmark Health, Iowa City, Iowa, United States, 52245
Employer Industry: Healthcare Services
Why consider this job opportunity
Salary up to $107,800
Opportunity for career advancement and growth within the organization
Flexible work environment with options for office or remote-based positions
Engaging and collaborative work culture that encourages learning and adaptation to new marketing technologies
Chance to make a significant impact on digital marketing strategies that support business and customer goals
What to Expect (Job Responsibilities)
Develop and implement SEO strategies for digital products to enhance customer and business objectives
Evaluate SEO strategy performance and provide actionable insights for improvement
Conduct comprehensive keyword research and competitive analysis to inform content creation
Collaborate with various internal teams to provide SEO insights and optimize content
Perform thorough audits of existing web properties, focusing on technical SEO and content quality
What is Required (Qualifications)
Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent experience
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of Search Engine Optimization principles and web analytics tools
How to Stand Out (Preferred Qualifications)
Master’s degree in Communication, Marketing, Digital Marketing, or a related field
Professional experience using technology, tools, and AI in a Marketing function
#HealthcareServices #DigitalMarketing #SEO #CareerOpportunity #RemoteWork
"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
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Why consider this job opportunity
Salary up to $107,800
Opportunity for career advancement and growth within the organization
Flexible work environment with options for office or remote-based positions
Engaging and collaborative work culture that encourages learning and adaptation to new marketing technologies
Chance to make a significant impact on digital marketing strategies that support business and customer goals
What to Expect (Job Responsibilities)
Develop and implement SEO strategies for digital products to enhance customer and business objectives
Evaluate SEO strategy performance and provide actionable insights for improvement
Conduct comprehensive keyword research and competitive analysis to inform content creation
Collaborate with various internal teams to provide SEO insights and optimize content
Perform thorough audits of existing web properties, focusing on technical SEO and content quality
What is Required (Qualifications)
Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent experience
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of Search Engine Optimization principles and web analytics tools
How to Stand Out (Preferred Qualifications)
Master’s degree in Communication, Marketing, Digital Marketing, or a related field
Professional experience using technology, tools, and AI in a Marketing function
#HealthcareServices #DigitalMarketing #SEO #CareerOpportunity #RemoteWork
"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
#J-18808-Ljbffr